FieryFX

FieryFX Helping kitchen & bath designers stop running their business from memory & start putting AI to work FieryFX is a boutique marketing & consulting agency. How?

Expertise paired with data, technology and perspective is how FieryFX builds business assets and creates systems that get real leverage to grow and improve your business. We know running a business is hard work. But, there are "simple machines" available to help the hard work yield more results. We help growth-oriented businesses harness websites, analytics, smart business & technology to expand t

heir reach and impact… with ease. Using our proprietary framework, companies first get clear on what success looks like. Then we use, remodel or reinvent their existing processes, technology and systems to set them on the path to achieving success. Getting value from technology is 30% the tech, and 70% how it is used. We don’t believe in business as usual. Instead, we help you ignite the value of your...

Time - Make the right decision easier and faster. Know for a fact that all the effort you're expending is building momentum in the right direction. It all starts with a plan. Effort - No business can grow without adding capacity. Automation is exponential capacity. Focus on the places in your business where you add the maximum value and let the robots help do the rest. Impact - Every business is in the business of results. Make sure that what you are doing with your time, money & technology is converting into real business & results. Start on the journey to doing more with less by tuning into my podcast Elevated with Brandy Lawson: FIeryFX.com/Podcast or anywhere you listen to podcasts.

Just away from the showroom for a day and seven questions came in before dinner.Pricing on a change order. Which vendor ...
09/08/2026

Just away from the showroom for a day and seven questions came in before dinner.

Pricing on a change order. Which vendor for the quartz. Whether the Hendersons can push their install a week. Where the old drawings for the Miller job went.

Not one of them needed you specifically. Every one of them came to you anyway, because you're the only place the answer has ever lived.

Twenty years of judgment calls and shortcuts and the reason you stopped using that fabricator... all of it in one head. Your team isn't helpless. They just know how to reach you when they're stuck, and that's worked fine so far.

The business doesn't leave you alone until the answers live somewhere besides your head. →


09/04/2026

Thursday afternoon. You just got off a call with your accountant. Sales are down from last quarter.

A vendor sent a price increase letter this morning. Effective immediately. No negotiation window.

You have a rep coming in tomorrow and you're not sure what kind of news he's bringing from the field. Last time he dropped in like this, it was because a manufacturer got acquired.

You go home that night and try to explain it to your spouse. They listen. They're supportive. You can see in their eyes — they're following the words without feeling the weight.

"I'm sure it'll turn around." They mean it. You know they mean it. You also know they've never had to make payroll.

You try a version of it at dinner with a friend. He listens and says, "Man, I wish I could make my own hours like you do."

You take a sip of your drink and change the subject.

This episode is about the conversation you can't have at home. The one that requires someone on the other side who's carrying the same weight — who doesn't need it explained, because they're living it too.

The AI Note-Taking Guide at cabinetnotes.com includes the peer call workflow — how to find the right person, how to structure the call, and how to turn the conversation into an accountability document so something actually changes.

🎧 New episode out now

09/01/2026

Since Monday you've explained at least 4 times why nothing ships in three weeks anymore. 😩

She's nodding. And it's the wrong kind of nod... the one that means she'd like you to stop talking, not the one that means she got it.

The best version of this spiel happened on a Tuesday afternoon in March. Good energy, nobody waiting on you. The analogy landed exactly right. The client sitting there absolutely understood. But that doesn't translate to understanding for the next client.

Everyone after that got whatever you had left at 4:40 on a Thursday. And the nod that wasn't understanding shows up six weeks later as a hard conversation about a decision she made without ever really getting it.

Make sure the recording is running next time the explanation goes well. Then AI can turn it into a couple sentences that go into every kickoff.


08/28/2026

What if the work that felt too specific to delegate became the training itself?

Here's what that looks like six months in:

Recordings turn into transcripts. Transcripts turn into business assets. And the detail-oriented person processing them has heard more client conversations than most employees catch in their first year.

They know your product line. They know your client communication style. They know your vendors, your processes, the way you handle a price objection and the way you close.

Not because you sat down and trained them. Because they've been inside your work the whole time.

Some will want to stay. You'll have a reason to keep them.

The team you build this way costs a fraction of what a skilled hire costs — and produces people who already know how you work before you've given them a single formal review.

The intern who spent six months as your scribe isn't green anymore.

The AI Note-Taking Guide at cabinetnotes.com includes the intern onboarding workflow — how to structure the role, what to hand off first, and how to use recordings and transcripts to turn an entry-level hire into someone who actually knows your business.

🎧 New episode out now

08/27/2026

Had a ball at the Mix & Mingle Market event with BuildHERS !

Looking forward to talking more about putting AI to work in construction businesses next month.

Week three of production. Nothing new to report. No news is good news - but the client doesn't know that.To you, silence...
08/25/2026

Week three of production. Nothing new to report. No news is good news - but the client doesn't know that.

To you, silence means everything is on track. To the client sitting in their old kitchen, silence feels like being forgotten. By week four the "just checking in" texts start, and every one is costing you time and trust.

What settles them isn't news. There is no news. What settles them is hearing their own choices back.

"The walnut island you've been planning around is in production right now." One line like that, built from their own words in the intake meeting, and the checking-in texts stop before they start.

You recorded the meeting. The reassurance is already written. →

08/21/2026

You've been hiring for what people already know instead of who they already are.

That's the bottleneck.

Stop writing job descriptions that filter for technical knowledge first. Write one that screens for organized, curious, and good with people. Hire the candidate who asks the best questions in the interview — not the one who already knows what a filler strip is.

Then build the bridge.

Someone organized and smart, equipped with your recording system, can do this job effectively without carrying all the technical knowledge in their head from day one. They record the client meeting they're not sure they handled correctly and you review the transcript. They capture a vendor call and surface the details they might have missed. The AI flags what they need to double-check while they're still learning.

The system covers the gap between what they know and what they need to know — while they build the experience to close it themselves.

You're not lowering your standards. You're changing what the standard is.

Character is the non-negotiable. Product knowledge is trainable.

The AI Note-Taking Guide at cabinetnotes.com includes the onboarding workflow — how to use recordings and transcripts to get a new hire contributing faster without requiring them to already know everything you know.

🎧 New episode out now

08/18/2026

Delivery day. Forty boxes come off the truck, and you have about four seconds of attention for each one.

The clipboard count says everything arrived. It doesn't say where anything went. Three weeks from now, when the installer can't find the light rail, "it arrived" won't answer the phone call.

Narrate instead. Walk the stack and say it out loud. What it is, how many, where it's going. Base cabinets in the garage, crown and trim in the dining room, hardware on the counter.

Three minutes of talking while your eyes stay on the boxes. The recording turns a count into a record you can search.

The next "it's missing" call gets answered from your desk. →

08/14/2026

The way most businesses train new salespeople: hand them a script, put them across from a live client, and hope something sticks.

There's a better way. And it starts with the transcripts you already have.

Go through your recordings. Pull your 10 best. The consultation where the client was halfway out the door and you turned it around. The pricing conversation where you held the number and they signed anyway. The objection you handled better than anyone else in the business.

Then take those transcripts to your AI tool of choice — ChatGPT, Claude, Gemini, doesn't matter — with a prompt like this:

"Read this sales meeting transcript. What did the consultant do when the client pushed back on price? Pull the exact phrases and the sequence of the response."

Jordan doesn't need to read a sales book.

She listens to 50 real conversations in her first week. She absorbs the tone, the phrasing, the pacing, the exact language your best closer uses to get a signature on the dotted line — before she ever sits across from a live client.

The part of training that usually takes six months of real-world repetition is now sitting in a folder ready to play.

That's not a training program you have to build from scratch. That's your best work, already captured, finally put to use.

The AI Note-Taking Guide at cabinetnotes.com includes the workflow for building this — how to record, how to curate, and how to prompt your way to a training library in your own voice.

🎧 New episode out now

She told you about the corner cabinet in your first meeting. Twenty years of digging past crockpots on her knees. You de...
08/11/2026

She told you about the corner cabinet in your first meeting. Twenty years of digging past crockpots on her knees. You designed around it.

Four months later, your new designer picks up the project. And she's explaining the corner cabinet again. From the beginning. To someone taking notes.

She's not angry. It's quieter than that. The feeling of being handed off instead of known.

A briefing and a file folder can't carry four months of context. The recordings can. Before the first meeting, your PM hears the intake in the client's own voice. The frustration behind the corner cabinet, not just the spec for it.

The client keeps talking to your company like it's one person who remembers everything. →

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