09/23/2026
Ever looked into making a TV commercial and immediately gotten sticker shock?
A lot of that confusion comes from mixing up two different budgets: what it costs to make the ad vs. what it costs to air it.
In 2026, a solid professional 30-second commercial often falls in the $10K–$50K production range. Simple local spots can be less. Big national work can be a lot more.
The good news: one well-planned shoot can often give you the TV version plus cutdowns for YouTube, social, and connected TV.
We laid out the real numbers here:
What TV commercial production costs in 2026: from $5,000 local spots to $50,000+ commercials, what drives the price, and why production isn't airtime.