11/11/2019
Top 15 Reasons Why You Should Go for Small Business Advertising with URBAN AZ NEWS JOURNAL.
1. It’s More Cost-Effective Than Traditional
With traditional marketing, you’re often forced to put all of your eggs in one basket.
Traditional advertising channels like TV, popular magazines, newspapers and billboards require you to invest a lot up front in one strategy.
You’re generally paying for one spot. A single billboard that can’t be moved until after the contract expires.
Or you’re getting a package deal with one platform. Several 15-second spots on a popular daytime soap, for example.
In either case, you’re not diversified in any way. And that’s a problem.
If you misjudged the ideal message for that audience or somehow the timing was off, you could end up not seeing a good ROI on that investment.
We’re not saying you should spread your strategy thin across too many platforms like trying to be on 10 social media platforms as a small business. You won’t be able to build a good following on any of them. But you should consider at least 2 social media platforms and start there.
But small business advertising in the digital marketplace allows you to test ads, timing, messaging, platforms and a lot more for a lot less.
This helps you quickly determine what’s working and what isn’t. Apply what you learn to optimize your strategies. And you’ll continue to see ad costs go down, not up, the longer you work at small business advertising.
This year, on average, a small business will invest 1-10% of their gross sales into advertising and marketing. That 1-10% goes much further when it’s digital.
As we continue to inform you in this and upcoming articles, it will be increasingly clear why that is the case.
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