HMA Public Relations

10/09/2026

Abbie S. Fink attended the 2026 Most Admired Companies event last night, hosted by AZ BIG Media. HMA is proud to work honorees, Axiom Care, Chasse Building Team, Delta Dental of Arizona, Fiesta Bowl and Rafi Law Group.

Always a great opportunity to connect with friends and colleagues. Thanks to Amy Lindsey and Michael Gossie!

10/08/2026

There was a time when HMA's Neda Tavassoli owned the phone-call...picking up the phone was no problem for this Gen Xer, but something slightly shifted when it came to media calls. Read as she describes this new "scary thing" and how to prepare for it: https://hmapr.com/phone-call-the-scariest-thing-in-pr/

Media phone calls. Why are they so scary to make? Even veteran Generation X phone-users struggle with the once easy task.

10/01/2026

The way we receive and share news is evolving. Creator Journalism is changing how we practice PR. Justin Liggin talks about how we must shift our approach in the industry in today's HMA blog post, drawing insights from a recent Buchanan Public Relations webinar. Read more!

https://hmapr.com/how-is-creator-journalism-changing-news-and-pr/

We know that traditional news remains important, and when it loses traction in one place, that attention often shifts somewhere else...So if these creator journalists are leading the way, then as communicators, we must think about how we are pitching them.

09/30/2026

September was another great media month for our amazing clients. Take a look at the stories in this September's edition of .
Featuring:
American Hotel & Lodging Association - AHLA
Chasse Building Team
Child Crisis Arizona
Delta Dental of Arizona
Fiesta Bowl
Rafi Law Group
Valley Youth Theatre
and more!

09/28/2026

It's and we’re bringing a recent Meet the Media feature from our Public Relations Global Network partner Franco to the HMA blog this week. Find out more on The Michigan Chronicle's executive editor Jeremy Allen in a new post!

It’s time for another ! This week’s feature comes from our Public Relations Global Network partner in Michigan, Franco. They recently caught up with Jeremy Allen, executive editor at their local paper The Michigan Chronicle. Read more!

09/24/2026

The arrival of AI in the public relations field has made for a more complex ethical standard. As Public Relations Society of America (PRSA) observes Ethics Awareness Month in September, Abbie S. Fink talks about the need for year-round awareness of ethics in how we practice. Read more here: https://hmapr.com/ethics-is-not-a-september-initiative/

Awareness of ethics in public relations goes beyond just the month of September. It is year-round. With AI as a huge variable in the ethical equation, we must always commit ourselves to authenticity and transparancy.

09/21/2026

Veteran reporter, Becky Pallack, knows a thing or two about community news and beat reporting (not to mention Tucson breakfast spots). The cofounder of AZ Luminaria shares her words of advice in today's . Read here: https://hmapr.com/mediamonday-becky-pallack/

Veteran reporter, Becky Pallack, uses her culmination of experience in community-news, beat reporting, and the audience-first product work as a co-founder of Arizona Luminaria — a bilingual, women-led nonprofit newsroom for Southern Arizona. Read more about her rich experience (and her love of Tuc...

09/17/2026

We hold on to some objects (or pieces of furniture) because they hold a story and family history. Abbie S. Fink talks about the honor of being the temporary owners of these pieces and the significance they bring. Read more here: https://hmapr.com/when-is-a-chair-more-than-a-chair/

09/14/2026

From staff writer covering the West Valley to editorial supervisor overseeing publications across Arizona and beyond, Joe McHugh of Times Media Group has had a busy few years. Catch up with him, learn more about his current role and get fun facts on his card magician and impersonation skills.

Read more in this week’s !

As editorial supervisor at Times Media Group, Joe McHugh manages more than a dozen publications throughout Arizona. This , find out how to reach Joe with your story.

09/10/2026

Curiosity is an incredibly powerful skills in public relations, and one that is sometimes overlooked. The best part is that curiosity is a skill anyone can develop. Abbie S. Fink delves into this valued skill and how you can use it in PR in HMA's newest blog post.

Read more here:

Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity?