HMA Public Relations

05/29/2026

May brought no shortage of great stories, meaningful impact and memorable media moments. Take a look at this month's for a snapshot of the coverage.

Featuring Axiom Care, Arizona Association of REALTORS, Chasse Building Team, Child Crisis Arizona, Delta Dental of Arizona, Fiesta Bowl, Girl Scouts–Arizona Cactus-Pine Council, Inc., Harrah's Ak-Chin, Mercy Care, Mr. Pickle's Sandwich Shops, One Step Beyond, Inc., Phoenix Children's, Rafi Law Group, Insight in Indian Country - REDW Advisors & CPAs, Wilde Wealth Management Group and more!

05/25/2026

Today, we honor and remember those who made the ultimate sacrifice in service to our country. In observance of Memorial Day, HMA Public Relations will be closed Monday, May 25, and will reopen Tuesday, May 26, 2026.

05/21/2026

Today, our team cheered on SO MANY amazing clients and friends at the Champions of Change event. What a specatular day honoring those in our community who serve! Congrats to clients , , , , , , and .us. Also, a big ole"WELL DONE" to the team, including , , .kyle, , , and so many more. Cheers to all of Arizona’s champions!!

05/21/2026

AI can generate content in seconds, but protecting a brand’s reputation still takes human strategy and oversight. Drawing from findings from the Public Relations Global Network 2026 Influence Insights survey, Abbie S. Fink explains why communications professionals need a seat at the table as organizations lead through the future of AI to maintain credibility, consistency and trust.

Read here!

The rapid rise of AI is creating new efficiencies as well as new risks around authenticity, trust and governance. Informed by global findings from PRGN’s 2026 Influence Insights survey, Abbie Fink discusses why communications strategists need a seat at the table to help guide AI adoption from the ...

05/20/2026

We couldn’t be more proud to celebrate HMA Public Relations President Abbie S. Fink on her induction into the 2026 Scottsdale History Hall of Fame. Read more about the meaningful evening and watch the video sharing Abbie’s Scottsdale story, the relationships that shaped it and the community she continues to champion in this blog post.

We couldn’t be more proud to celebrate HMA Public Relations President Abbie S. Fink on her induction into the 2026 Scottsdale History Hall of Fame.

05/17/2026

It was an unforgettable night for our HMA team as we celebrated the induction of our president, Abbie S. Fink, into the Scottsdale History Hall of Fame. Abbie joined a remarkable group of leaders and organizations who have helped shape Scottsdale.

Surrounded by family, friends, longtime clients and community partners, the evening was a reflection of the relationships and collaboration that have been part of Abbie’s journey every step of the way.

It was even more meaningful celebrating the fantastic impact of fellow Class of 2026 inductee and collaborator, Fiesta Bowl. We are also very grateful for the support of this honor from the Arizona Association of REALTORS.

Thank you to the Scottsdale Area Chamber of Commerce for recognizing Abbie and fellow leaders and organizations who continue to make Scottsdale such a special place. Congratulations!

05/14/2026

The latest Public Relations Global Network Influence Insights survey reveals a growing challenge for brands: standing out in an overcrowded, AI-driven content landscape. While AI can improve efficiency, trust, strategy and authenticity still require human judgment. Abbie S. Fink shares the global survey findings and explains why influence still depends on people in this blog post.

Read here:

The latest PRGN Influence Insights survey reveals a growing challenge for brands: standing out in an overcrowded, AI-driven content landscape. While AI can improve efficiency, trust, strategy and authenticity still require human judgment.

05/08/2026

True leadership is about relationships, trust and bringing people together around a shared purpose. President Abbie S. Fink has done exactly that throughout her nearly 35 years with HMA Public Relations, and we couldn’t have been prouder to cheer her on as she was named a 2026 Most Admired Leader by the Phoenix Business Journal.

It was even more meaningful to celebrate at the ceremony alongside client and fellow honoree, Tad Gary of Mercy Care, and this group of fantastic leaders who are making a difference in our communities.

Congratulations to all of this year’s Most Admired Leaders!

05/07/2026

Professional services firms are under pressure to adopt AI quickly. But the real advantage comes from using it thoughtfully. Abbie S. Fink shares where AI can support the work and where human expertise and judgment still matter most. Read the new blog post here.

AI is changing how professional services firms work. Clients still expect human judgment, expertise and trusted advice. Abbie Fink shares where AI helps, where it falls short and why thoughtful implementation matters.

05/04/2026

New episode! Abbie S. Fink has spent more than 30 years helping shape conversations and strengthen communities as a public relations leader. In a new conversation on the Today and Tomorrow in Scottsdale Podcast, she shared insights on storytelling, leadership and why showing up matters.

Read more and listen to the episode here:

Episode 193, Where storytelling meets leadership with Abbie Fink