Legendary Ideas Group

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Phoenix, AZ
Legendary Ideas Group

We help brick-and-mortar businesses streamline operations, build scalable systems, and lead with clarity. Liz Illg Consulting has been featured in Yahoo!

Founded by Liz Illg, LI Group brings hands-on expertise to brands ready to GROW and SCALE 💵 Liz Illg started her entrepreneurial journey in 2013 when she bought her first business. She had no experience in owning or managing a business but her determination led her to success. After only four years, Liz had grown her brick-and-mortar storefront to three locations in the Phoenix region. After being told by several peers that buying the business would be a “bad idea” and that it would be impossible to succeed in her industry, Liz had a different vision in mind. By 2020, Liz had expanded that business, Puff & Fluff Grooming and Pet Sitting to six locations and had created impactful operational systems that allowed the shops to run on autopilot. With a proven track record for starting and scaling businesses, Liz would constantly be asked by other business owners, “how did you do it?”

And in 2019, Illg began Liz Illg Consulting. In only one year into her consulting business, Liz had worked with over 100 clients, grown her company to a small team of talented freelancers, and tripled her digital business’ revenue. Now, Liz has successfully started and scaled 10 businesses in the brick-and-mortar and digital space. Liz Illg's purpose is to serve ambitious small business owners with guidance, advice, and support through their growth and entrepreneurial development. Work with Liz in a one-to-one setting for direct guidance in your business in areas like:

✓ Startup Planning
✓ Business Strategy
✓ Business Planning
✓ Business Expansion
✓ Effective Delegating
✓ Creating Your Dream Team
✓ Mastering the Balanced Biz
✓ Re-Evaluating Your Systems

Visit https://legendaryideasgroup.com/work-with-liz/ to learn more about consulting call offerings + bundle services. Finance, Thrive Global, Authority Magazine, Phoenix Magazine, and more for her achievements and industry presence.

10/14/2026

I started with one grooming and pet sitting business that grew faster than I could keep up with.

New locations. New team members. New problems I had never seen before.

And every single time something went sideways, the answer was the same… nobody knew how things were supposed to be done because I had never written it down anywhere they could actually find it.

I tried Google Drive. I tried binders. I tried team meetings where I went over everything again and hoped it stuck.
None of it worked. Not really.

The problem was never the information. It was where it lived.
That is why Trainual is the only platform I build inside now.

It is not a folder. It is not a doc. It is a searchable system your team can actually ask… mid-shift, mid-job, when something comes up nobody planned for. They type a question and get the answer pulled from your own documented processes.

Think of it as the ChatGPT of your business’s operations. But trained on how YOU run.

That is what SmartScale builds for you. Your complete operating manual inside Trainual… every SOP, every role, every policy. Eight weeks. Done for you.

Your business, written down. Finally.

Curious what this looks like for your business? Send us a DM!

10/07/2026

We know you have seen a lot of “done for you” promises on the internet.

So here is exactly what SmartScale actually is...
We spend 8 weeks building your complete operating manual inside Trainual. Here is how it breaks down:

Weeks 1–2 — Map.
We audit how your business actually runs. Every role, every process, every decision currently stuck in your head. You leave with a complete blueprint.

Weeks 3–6 — Build.
We write every SOP, document every role, build every training path inside Trainual. You review. We build. You do not write a word of it.

Weeks 7–8 — Own.
We launch it with your team and stay until it is actually being used. Your team stops asking you. They ask the system.

30 days after launch — Adoption Check.
We come back in. We look at what is being used and what is not. We fix anything that is not sticking. That is included. Not extra.

Three builds per quarter. That is the ceiling.

If your business still runs on you — this is what changes it.
Ready to learn more? Send us a DM. 👇

09/30/2026

October 1st hits different when you are a business owner.

The last quarter of the year is here. The one where everything either comes together or falls apart depending on how well your business can actually execute without you holding it all together.

For some owners Q4 is exciting. The team is locked in, the processes are clear, and the business runs whether they are in the room or not.

For others it is just more of the same. More questions routing back to them. More inconsistent client experiences. More nights and weekends spent being the answer to everything.

The difference between those two businesses is almost always the same thing — one has a documented operating manual and one does not.

Q4 is not too late to fix that.

SmartScale builds your complete operating manual inside Trainual in eight weeks. Every SOP, every role, every policy… done for you. You do not write a word of it.

Eight weeks from today is November 25th. Right before the holiday rush hits.

What does your business need most heading into Q4? Drop it below. 👇

09/23/2026

There is something about fall that feels like a reset.

The summer rush is winding down. Q4 is right around the corner. And for a lot of service business owners this is the moment they look up from the day to day and ask… “okay, what actually needs to change before the end of this year?”

For most of them the answer is the same thing it has been all year.

The business still runs on them. The team still asks them everything. The processes are still in their head and nowhere else.

Fall is a good time to stop carrying that.

SmartScale builds your complete operating manual inside Trainual… every SOP, every role, every policy… pulled out of your head and into a system your team can actually use. Eight weeks. Done for you. You do not write a word of it.

Start Q4 with a business that finally runs without you in the middle of everything.

What is the one thing you want to have fixed before the end of 2026? Drop it below. 👇

09/16/2026

Nobody talks about this enough.

You spend years building something. Growing a team. Serving clients. Showing up every single day.

And then one day it hits you… if you disappeared for a month, the whole thing would unravel.

Not because you built something bad. Because you built something that runs on you instead of a system.

And that realization is equal parts motivating and terrifying.

The good news is it is completely fixable.

SmartScale pulls everything out of your head, every SOP, every role, every policy, and builds it into one searchable system your team can actually run from inside Trainual. Eight weeks. Done for you.

Your business stops depending on you to function. And you stop carrying the weight of being the only person who knows how everything works.

Has this ever hit you? That moment you realized your business could not survive without you? Tell me below👇

09/07/2026

Be honest. Which one sounds like you right now?

❌ NO SYSTEM AT ALL
Every process lives in your head. New hires learn by following you around. Your team asks you everything. Nothing is written down anywhere.

⚠️ TOO LITTLE
You have a few SOPs in a Google Doc nobody opens. Some things are documented, most are not. It works until someone leaves or something goes wrong.

😅 TOO MUCH
You started documenting everything, got overwhelmed, ended up with 47 half-finished documents across three different platforms that nobody on your team actually uses.

✅ THE SWEET SPOT
Everything your business runs on, every role, every process, every policy, lives in one searchable system your team can actually use. They stop asking you. They ask the system.

Most service businesses land somewhere in the first three. And all three have the same fix, a properly built operating manual inside one platform your whole team can access.

That is exactly what SmartScale builds for you inside Trainual. Done for you. Eight weeks. You do not write a word of it.

Which one are you right now? Drop it below… no system, too little, too much, or sweet spot👇

08/19/2026

She said “I finally took a Saturday off. Like actually off. No texts. No calls. Nothing.”

And then she paused and said “I did not know my business could do that.”

She has owned it for six years.

Six years of being the answer to every question. Six years of being the safety net for every decision. Six years of a Saturday that was never really hers.

And then eight weeks after we finished her SmartScale build, she took one. And nothing caught fire.

That is the whole point, honestly. Not the SOP library. Not the Trainual setup. Not the role documentation.

The Saturday.

The vacation where the phone stays in the hotel safe. The dinner where you are actually present. The morning where you wake up and the first thought is not your business.

That is what we are actually building.

If you have not had a real Saturday in longer than you can remember, you know where to find us.

Drop a 🙋 below if this one hit. 👇

Address

Phoenix, AZ
85016

Website

https://legendaryideasgroup.com/

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