DFSIGN

Product, UX, and graphic designer who loves solving problems and designing products that help and delight people.

09/30/2020

I wanted to take a fresh approach on Apple's new widgets for iOS 14.

After talking to some people who upgraded (and experiencing it for myself) a common complaint was not only the lack of widgets but that they weren't as handy or glance-able for the hour-to-hour.

So for this, I designed for the cluttered, busy lives a lot of us experience.

No bells and whistles. No fancy, floating design concepts. No vacuums.

It had to be practical, clear, and mold around our interests and objectives.

Visit dfsign.co for more.

09/21/2020

These past few months have brought on a lot of alone time and moments of reflection.

Outside of work and family, I had time to focus on myself.

So I decided to revisit my brand and portfolio website.

I wanted to approach it like any design problem: understand your audience, uncover potential problems, solve and design for them, learn, and iterate.

After talking with thought leaders and colleagues to gather insight, the feedback became critical.

There was work to do. I couldn’t just show the final outcome and call it a day. I had to break it all down and articulate my design process.

With many moons of discovery, unarchiving work, feedback sessions, writing, coding, testing, and doing it all over again, I finally re-launched my site.

It’ll forever be a work in progress, but any comments or critiques are much appreciated!

https://dfsign.co

09/17/2020

UX and design consultation for a smart moving company to redesign their marketing site and improve the user experience and conversion rate of their move booking flow.

View more at dfsign.co/quips

09/16/2020

I was hired by LA-based kids choir and training academy Squad Harmonix to design/build their website and craft their brand to grow awareness and increase auditions/sign ups.

View more at dfsign.co/squad-harmonix

09/15/2020

Leading design and UX to improve experiences and increase retention for a remote coaching app and web platform.

View more at dfsign.co/coachnow

09/11/2020

Offerpad approached me to redesign their front-facing pricing page.

The goals of the page were 1.) illustrate to the seller how competitive Offerpad is compared to the traditional method of selling a home and 2.) convert them into an Offerpad user for the sale.

View more at dfsign.co/offerpad

09/10/2020

Shipment was an idea a former colleague came up with and my first UX design side project.

We wanted to design and create a universal, 3rd party parcel tracking desktop and mobile app for small businesses and startups alike.

View more at dfsign.co/shipment

09/09/2020

I was hired by The Collector's House, a new luxury and design boutique opening in Scottsdale, to reimagine their brand, create full page ads, and design/develop a front-facing site.

The high-level business goal was to create a fresh, relatable brand to draw in luxury-focused clientele and carve a growing space in the residential design market.

View more at dfsign.co/the-collectors-house

09/08/2020

While working on Golfshot in 2016, we partnered with popular golf instruction company Revolution Golf to create a video library and spin-off app, Golfplan.

The library would replace Golfshot's legacy video offering, Tips & Drills, and housed hundreds of curated golf instruction videos from leading trainers in the field, bucketed into various categories like driving, approaching, putting, sand shots, etc.

View more at https://dfsign.co/golfplan

09/06/2020

During the back half of college, Morningstar hired me as a Design Intern to craft and design layouts for various internal and external documents, presentations, advertisements, and event pieces for their Equity, Credit & Research teams.

View more at dfsign.co/morningstar

09/05/2020

A previous co-worker reached out to me to design their logo and brand elements for a finance startup.

Based in the West Loop neighborhood of Chicago's downtown, we wanted a fresh brand that reflected and portrayed elements of its surrounding environment.

View more at dfsign.co/west-loop

09/04/2020

I was reached out by a friend of a previous client to design their logo and brand for a cardiovascular practice.

Overall, they gave me free rein to experiment with the look of the name "Mehta" and wanted "heart"-related elements portrayed.

View more at https://dfsign.co/mehta

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Phoenix, AZ
85001–85099

Website

https://dfsign.co/

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