Red Drop Digital

02/06/2025

If an average worker in the U.S. receives even five minutes of quality training on an AI tool such as ChatGPT, their career progress would excel far beyond their colleagues' progression in an instant.

AI isn't scary when you have simple instruction...

[It's not rocket science; anyone can learn this]

03/21/2023

I asked ChatGPT what percentage of digital marketing professionals have as much experience as I do. I'm in my 28th year in digital.

Here's its response:

It's difficult to determine the exact percentage of digital marketing professionals with the same level of experience as you, as there is no centralized database that tracks the experience level of all professionals in this field. However, it's safe to say that you have a significant amount of experience in digital marketing, given that the field is relatively new and has only been around for a few decades.

Many digital marketing professionals today have entered the field in the past 10-15 years, as the internet and social media have become more prevalent in our daily lives. Your 28 years of experience in digital marketing would put you in a relatively small and experienced group of professionals who have been working in the field since its early days.

Having such a wealth of experience can be a significant advantage in the digital marketing field, as you have likely seen many changes and trends come and go, and have developed a deep understanding of what works and what doesn't.

Your experience can help you navigate the ever-changing landscape of digital marketing and stay ahead of the curve.

02/28/2023

As a digital marketer going into his 28th year in digital, I prefer to work with certain types of businesses.

First off, I enjoy working with brands that are interested in a long-term relationship. That's not for my sake, but for the sake of my clients. Starting over every 12 months is silly.

Very few businesses will truly benefit by working with a marketing consultant for a 12-month term. If the marketer is truly in the trenches with you on a daily basis, then they're the kind of marketer with you you want to partner.

Next, working with a marketing agency means paying for their overhead costs. Why should you pay a good chunk of their electricity bill on top of your marketing costs? (I understand how this works because I've worked for a large marketing agency in the past.

Finally, when you sign a contract with a marketer, you'll be limited to only what's specifically stated in the contract. With me, I see the contract work as the bare minimum of what I'll do for you and you and your brand... not the limit.

All of my work comes to me through referrals. Please be patient if you reach out to me and we can't begin our work together for a month or two. I put my current clients first, then you can join that roster.

Please contact me at 630-803-9432 to discuss your needs. I'm located in north PHX.

Carry on...

05/12/2022

One of the most difficult jobs for a marketing consultant, such as myself, is to attempt to market a product that does solve a problem people know they have.

If a company needs to first convince a consumer or a business they have a problem and then sell them on the solution they're offering, they'll likely fail as a business.

Carry on...

05/12/2022

This was one of my all-time favorite clients/projects. I learned a lot and the results were excellent. It's especially fun for me to work with well-funded startups...

"We engaged Red Drop Digital to handle our Search, Social and Content Marketing in the B2B market for software tools that enhance sales performance. We have been extremely pleased with both the efforts and the results we are seeing.

"Michael Herman, the founder, stays engaged and proactively makes suggestions on things he sees and thinks we could or should be doing; he is not simply reactive to our direction. In that sense, he is more like an extension of our Marketing team.

"We view Red Drop Digital as a partner, not just another vendor. I can highly recommend him to businesses looking for a knowledgeable and forward thinking digital marketing partner."

09/17/2021

Learn the strengths of the major social platform out there today...

A crash course on social media for beginners—► Check out my main YouTube channel here: http://garyvee.com/youtubeGaryveeSUB—Gary Vaynerchuk is a serial entre...

08/30/2021

Red Drop Digital isn't an agency. Instead, I'm a digital marketing consultant who has been actively working in the industry since 1996.

My work tends to come to me via referrals and these days I prefer to focus my work on social media strategy development and managing those daily campaigns for my clients.

I don't take on every project. I agree to work on the ones where it makes the most sense for the client and also for me.

When I'm in an especially busy season, I simply ask prospective clients to wait for my availability to open. When that doesn't work for the client and their timing I'll do my best to help them find a vetted consultant or agency that can meet their needs.

If you're simply looking for advice about a marketing decision, please feel free to call and bounce it off me. If I can guide you, I'll be happy to do so at no charge: 630-803-9432

I'm located in North Phoenix.

03/22/2021

It's smart marketing for brands like Chipotle to offer some menu items only via app or online.

Expect more brands to follow Chipotle's lead.

Carry on...

05/27/2020

Twitter is currently the most misunderstood social media platform for businesses.

It offers the powerful combination of hashtags and links within tweets to get target audience members deeper into your website (and closer to conversion).

Facebook and LinkedIn are set-up for hashtag searches, but hashtag searches on those platforms aren't currently used often.

Instagram is big on hashtag searches, but no links in posts.

Right now, a lot of businesses are doing good business via Twitter as it's currently pure low-hanging fruit (who knows what it will look like a year or two from now?).

Here's a bit of info about the platform, how it's used and who uses it:

69% of users have already purchased from a business because of something they saw on Twitter.

93% of users who follow small & medium-sized businesses plan to purchase from the brands they follow.

22% of U.S. adults use Twitter.

Tweets with hashtags receive 100% more engagement.

Tweets with video receive 10x more engagement.

Average age of Twitter users is 40 (Facebook, 40 & Instagram, 34).

Call me now to talk to me about your doubts of Twitter and I'll help you understand the potential of the platform for your business: 630-803-9432

05/14/2020

Here's a free resource written by a true legend in the digital marketing business with a specialty in content strategy.

I highly recommend this resource, and I highly recommend passing this link along to a business owner or marketing director you know:

In his seventh book, Corona Marketing, Joe Pulizzi dives into 13 steps a marketing professional needs to take NOW to achieve massive success once the crisis is over.

01/31/2020

As a marketing strategist in my 25th year in digital marketing, I firmly believe the strategy I build, the campaigns I run, and the training I do for my clients should pay for itself.

This happens when the right custom strategy is developed and implemented, then the correct measurement markers need to be tracked to gauge effectiveness.

Does your current marketing do that?

If not, then call my personal cell number and tell me about your business situation, your frustrations, and your business needs: 630-803-9432

I'm located in northcentral Phoenix and I work with clients locally and around the country.

Although I don't take on every project that comes to me, I always help these businesses in some way.

There's no reason to put off a call to me; at the very least, I'll give you some helpful direction. Let's talk.

12/23/2019

A better understanding of how people think can help you more effectively market your brand, products, or services.

Click below to actively learn something useful today...

Discover six principles of persuasion marketers should understand and how you can use concepts such as mirroring and anchoring in your messaging.