10/04/2019
Are you familiar with A/B Testing?
More importantly, is your business using this style of research to better utilize your marketing and advertising budget?
If not, you're missing out.
A/B testing, aka split testing, is an experiment that where you compare two versions of a page (landing page, Facebook ad, mobile app, etc.) to determine which one performs better.
A/B testing is effective because it provides the data needed to make data-driven decisions to improve the ROI of your advertising budget. It takes the guesswork out of marketing-- which is AMAZING! 😀
I've been doing A/B testing for some time with Vocal Integrations and, to do it successfully, it really takes times and effort.
This is because: - You should only experiment with one variable at a time. If you're test multiple variables at the same time, there isn't a clear statistical picture of what's happening. - It takes time (a few days or weeks, sometimes) to get a clear idea of which variation of your A/B test is the winner.
-After you find a winner, move to the next variables, etc.
I'll provide a great article about A/B testing in political campaigns in the comments. It makes a difference!
Anything you'd like to add?
