BLUESKY MEDIA GROUP

02/26/2026

Warner Bros. says Paramount's sweetened bid to buy the whole company is "superior" to an $83 billion deal it struck with Netflix for just its streaming services, studios, and intellectual property.

02/08/2026

Beyond the Spot: How Today’s Brands Can Win the Super Bowl:

The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.

12/05/2025

Netflix is buying Warner Bros. in an $82.7 billion deal and says it expects “to maintain the studio's current operations,” including theatrical releases for movies.

In the near term, Netflix signaled it would keep HBO Max as its own service, while it also touted the addition of HBO and HBO Max content to its lineup.

“By adding the deep film and TV libraries and HBO and HBO Max programming, Netflix members will have even more high-quality titles from which to choose,” the company said. “This also allows Netflix to optimize its plans for consumers, enhancing viewing options and expanding access to content.”

Read more here: https://variety.com/2025/tv/news/netflix-to-acquire-warner-bros-82-7-billion-deal-1236601034/

11/11/2025

08/19/2025

Nexstar to Acquire Tegna in $6.2 Billion Deal, Marking Big Move to Consolidate Local TV Biz

Nexstar Media Group said it reached a deal to buy Tegna in a transaction valued at $6.2 billion

08/12/2025

UFC's CEO reveals why he wanted David Ellison's muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.

08/08/2025

https://variety.com/2025/digital/news/hulu-app-phased-out-disney-plus-fully-integrating-1236480450/

Disney said it is "fully integrating" the Hulu service, which it now owns 100%, into its flagship Disney+ streamer.

03/28/2025

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and more automated.

03/15/2025

Most customer journeys begin with search, says Felina Tan of Kaizen. Which is why brands should put SEO at the center of their marketing strategy, rather than treating it as an add-on.

02/10/2025

The best Super Bowl ads of 2025

There were plenty of choices, but only one commercial was named the best.