Identity LA

05/07/2025

02/01/2025

Client: MuayFit Kick Boxing, Whittier CA. Logo and Branded Apparel Design.

09/05/2024

"Fixing a brand starts with fixing the culture." - Chris Do

08/25/2024

09/12/2023

The Pantone Fashion Color Trend Report Spring 2024 is here!✨🧥
Link here for the full report: https://www.pantone.com/fashion-color-trend-report...

09/01/2023

In a world where choices are abundant, a strong brand can make the difference between blending in and standing out. By focusing on authenticity, consistent quality, and meaningful engagement, you can build a brand that not only attracts customers but also becomes an integral part of their lives. Remember, a successful brand isn't just what you say it is; it's what others perceive it to be.

09/01/2023

It's not just a car wrap - it's your brand on wheels.

Your brand identity encompasses more than just a logo. It includes your color palette, typography, imagery style, and overall design aesthetics. Consistency across all these elements helps create a cohesive and recognizable brand presence.

09/01/2023

More than just wall paper. Decorate your business with beautiful graphics that showcase your brand. Wall wraps enhance your interior and make a dynamic impression.

08/23/2023

Leadership doesn't revolve around holding authority. Instead, it's centered on looking after those under your guidance. Exceptional leaders enable their teams, commemorate achievements, and consistently pursue learning and personal development.

08/22/2023

10 Powerful Lessons From The Book "Surrounded by Idiots"

1. Surrounded by idiots aims to help you get past the mentality of assuming you're surrounded by idiots.

2. You understand people better when you understand the language of behavior.
The author's method is the DISA model.
• Dominance
• Inducement
• Submission
• Analytical
Each explains a primary type of behavior.

3. When you communicate the listener filters it into a message they can understand.
Rarely, is this message what you meant to communicate.

4. Adapt your communication based on the behavior type of the listener.
Communicate on their terms, with language familiar to them.

5. The only times it's effective to communicate without adapting is when you're alone or in a room with people just like you.
Otherwise, consider the other person's behavior.

6. The best teams have a blend of every behavioral type. Which allows them to make the most of everyone's strengths while minimizing weaknesses.

7. Certain combinations of behavioral types collaborate more effectively.
For example, introverts prefer to work with one another.

8. If you're not sure what behavioral type you're working with, listen for a while.
Pay attention to what they like to talk about to figure their style out.

9. Each behavioral type gets stressed and responds to stress differently.
For example, dominant types get stressed when you take their authority away.
They respond by working harder or finding a scapegoat to blame.

10. Each behavioral type responds to feedback differently.
A submissive person doesn't take well to personal feedback, keep it to the facts to prevent defensiveness.
Work on your Mental Models:
- think better
- think in new ways
- master skills to breakthrough

Understand new skills to make wiser choices and take better actions..

08/18/2023

Top 15 Lessons from The End of Marketing by Carlos Gil.

The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil is a book that challenges the traditional way of marketing and offers a new approach that is more human and engaging. Here are 15 of the top lessons from the book:

1. Traditional marketing is dead.
In the age of social media, consumers are more savvy than ever before and they can spot a sales pitch from a mile away. To be successful, brands need to focus on building relationships with their customers, not just selling them products.

2. Humanize your brand.
People do business with people, not brands. So, it's important to humanize your brand by showing your personality and values. This can be done through your content, your social media presence, and even your customer service.

3. Be authentic.
People can spot a fake a mile away. So, it's important to be authentic in your marketing. This means being genuine and transparent with your customers.

4. Tell stories.
People love stories. So, use stories to connect with your customers and build relationships with them.

5. Be social.
Social media is a powerful tool for connecting with your customers. So, use it to share your stories, engage with your audience, and build relationships.

6. Create content that matters.
Don't just create content for the sake of creating content. Create content that is interesting, informative, and valuable to your audience.

7. Be consistent.
If you want to build a strong brand, you need to be consistent with your messaging and your overall brand identity.

8. Measure your results.
It's important to track your results so you can see what's working and what's not. This will help you improve your marketing efforts over time.

9. Experiment.
There's no one-size-fits-all approach to marketing. So, don't be afraid to experiment and try new things.

10. Have fun.
Marketing should be fun. So, enjoy the process and don't take yourself too seriously.

11. Be patient.
It takes time to build a strong brand. So, don't expect overnight results.

12.Don't give up.
There will be setbacks along the way. But, if you're persistent, you will eventually succeed.

13. Be yourself.
Don't try to be someone you're not. Just be yourself and let your personality shine through in your marketing.

14. Help others.
One of the best ways to build a strong brand is to help others. So, find ways to give back to your community and help others achieve their goals.

15.Make a difference.
Ultimately, the goal of marketing is to make a difference in the world. So, use your marketing to make a positive impact on the world.

These are just a few of the top lessons from The End of Marketing. If you're looking for a new approach to marketing that is more human and engaging, then this book is a must-read.