What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm Saturday 1pm - 6pm

http://www.EffectiveAdvertising.tv/

Cory Molloy - Creative Director at Effective Advertising, 7191 West Allen Road, Pima, AZ (2026)

10/03/2025

𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐀𝐭 𝐓𝐡𝐞 𝐇𝐢𝐥𝐥 𝐂𝐮𝐦𝐨𝐫𝐚𝐡 𝐂𝐡𝐚𝐧𝐠𝐞𝐝 𝐌𝐲 𝐥𝐢𝐟𝐞...
You can read more of the story in the 4 links below.

1830Mercantile .org and you can listen to Cory & Joni on Episode #202 of The Mormon Renegade Podcast.

Because thousands are leaving the Church of Jesus Christ of Latter-Day Saints… Often because of things said online by Anti-Mormons, Atheists and Others (who may be well meaning) but aren’t giving the full story.

𝐈 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 for Dave Sanders an Independent Mormon who is defending the teachings of Joseph Smith and Brigham Young, with Books, online Videos and Podcasts.

All to Create More Resources and Unity online 𝐟𝐨𝐫 𝐁𝐞𝐥𝐢𝐞𝐯𝐞𝐫𝐬 𝐈𝐧 𝐓𝐡𝐞 𝐑𝐞𝐬𝐭𝐨𝐫𝐚𝐭𝐢𝐨𝐧 at 1830Mercantile .org, MormonRenegade .com, MormonLegacy .org. 😊

07/07/2025

𝐖𝐡𝐚𝐭’𝐬 𝐍𝐄𝐖 𝐢𝐧 𝐉𝐮𝐥𝐲?
𝐈 𝐛𝐞𝐠𝐚𝐧 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝟏𝟓+ 𝐡𝐨𝐮𝐫𝐬 𝐚 𝐰𝐞𝐞𝐤 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫 (𝐭𝐨 𝐟𝐞𝐞𝐥 𝐧𝐨𝐫𝐦𝐚𝐥 𝐚𝐠𝐚𝐢𝐧).

• I walk 5 miles every day depending on the weather.

• I cycle 1/hr. every day or on the (Lifecycle 6500 Level 5 Random).

• Because it’s a 20-mile drive to the JD3 gym in Safford, Arizona and they don’t even have showers there – I only hit the lifting 2x a week.

𝐘𝐞𝐭 – 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐌𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐄𝐟𝐟𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬?

Yup it’s been shocking, frustrating and discouraging.

Sure my circulation is increasing and I’m leaning up again.

Yet that’s never happened to me before Fauci’s gift to the world.

Frankly that’s never even happened to the men and women I’ve trained with.

So again I’m spending more on meds.

Why because the only thing that makes sense is…

I’m dealing with the C inflammation and the congestion built up again.

𝐈 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐭𝐡𝐞 𝐌𝐨𝐧𝐭𝐡 𝐓𝐚𝐤𝐢𝐧𝐠 𝐌𝐞𝐝𝐬 𝐀𝐠𝐚𝐢𝐧:

1. Dexamethasone (Steroid/Anti-Inflammatory)
2. Colchicine (Anti-Inflammatory)
3. Ivermectin (Anti-Viral)
4. Famotidine/Pepcid (Antihistamine)
5. Diclofenac (Non-Steroid/Anti-Inflammatory)
6. CT Rest/Cetirizine (Antihistamine)

I’ve been extra stressed/anxious for a week (they are strong meds)…

But the inflammation is down again…

So I’m hopeful that my body can build strength again.

I feel noticeably better and am hopeful – that continues moving forward.

I trust God and I’ve been praying for a full recovery.

I know it’s coming.

𝐈’𝐯𝐞 𝐠𝐨𝐭 𝐥𝐨𝐭𝐬 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐚𝐧𝐤𝐟𝐮𝐥 𝐟𝐨𝐫 𝐚𝐧𝐝 𝐞𝐱𝐜𝐢𝐭𝐞𝐝 𝐚𝐛𝐨𝐮𝐭:

1. Joni and I have a book coming soon – Building Better Brains.
It’s written for parents who want their children to be little geniuses.

𝐖𝐞 𝐚𝐫𝐞 𝐚𝐥𝐬𝐨 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐞𝐯𝐞𝐫𝐚𝐥 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐦𝐚𝐲 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞:

2. The best books on LDS history and doctrine written.
3. The best tasting and highest nutritional products made.

𝐖𝐡𝐚𝐭 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭? 𝐈’𝐝 𝐥𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬…

01/09/2025

Is Mark Zuckerberg finally going to stop Fact-Checking?

While this is great news the America I came to when I was ten has fallen asleep and has started to act like a communist country...

Nope, Changing Facebook policy Is NOT ENOUGH!

If you lost your son or daughter because of the censoring would that be okay as long as he changed his policy later on? Millions have died because of just Facebook censoring.

I say that because - I spent 3 weeks in the ICU and was a month out of the hospital and could only breathe a cup of air

(Yet as a semi-pro cycle racer I could easily breathe over 4 liters of air before).

Yet when I met with one of the world's best doctors from another country in a video conference - he recommended Dexamethasone, injectable Enoxaparin, and Colchicine.

Following his protocol was one of the most profound experiences of my life.

I went from coughing to catch my breath after saying a few words to singing 80s music on the way home from Mexico where I got Dr. DeMello's recommended meds the next day.

It was literally amazed at how fast I started to get better.

Yet it angered me because it was so dramatic and game-changing for me to get the right meds.

It also angered me that my story could not be told because of the censoring and now thousands of Americans who were not as bad off as I was are no longer with us or they are still on oxygen with completely damaged and scarred lungs.

(As I would have been had I not gotten lucky and talked to the right doctor)

Yet Facebook and LinkedIn censored him! Straight insane. His fact-checkers are not doctors, they don't even have basic thinking skills like lawyers and scientists do.

This is an unacceptable failure of our medical community and even more a failure of our media outlets and social media - who ALL should be held accountable for stopping the free flow of information that caused real suffering and death for millions worldwide - when there were REAL SOLUTIONS AVAILABLE. I am proof of that!

I'm not done recovering - I was over 8x stronger (based on the Christmas Day testing I did) and my resting heart rate is still 65% higher than it was...

Before getting Dr. Fauci's lab made HIV Spliced Virus that was aerosolized so the virus could be transferred in the air just by breathing.

I had only been sick a few times in my life so I didn't believe I could get COVID-19.

Yet when our corrupt government puts their mind to it - you better believe they can unleash a bioweapon on you that will affect your body...

Unfortunately on this topic, Facebook only spread lies instead of truth!
,
Everyone involved in the death, suffering and censoring of information that could stop it should be held accountable. I want people arrested and I want reparations!

If someone tortured you and waterboarded you every day for 3 weeks you might feel the same about it...

Frankly, we have become a bunch of sheep for allowing this level of corruption to flourish. Utah was so crazy we left the state and still don't want to come back. Our church and the people there want more socialism, so we are looking for land in Missouri.

I absolutely feel bad for the people in this nation - for creating a worldwide pandemic to depopulate the globe... We will have to answer for that.

P.S. I'm writing a book about it all because it's been an epic journey.

I'm writing it because so many are still suffering and will be better off as soon as they know what to do about it. :)

10/22/2024

On March 18th, 2020, Salt Lake City experienced a 5.7 magnitude earthquake that caused Angel Moroni’s trumpet to topple from the top of the historic SL Temple.

At the same time, a 150-foot AM Radio Tower toppled down at Godfrey Trucking Inc., at 6173 2100 S, West Valley City, UT 84128.

Replacing the tower has been tough because of the shutdowns, supply chain issues – and finding a qualified team to get KMRI 1550 AM on the air again.

When I was 10, my grandma had me doing cleanup and repairs on her apartments and ever since I've worked for perhaps 90% of the building trades...

And because commercial and industrial electrical work is often extra challenging one of my high school friends called and asked if I'd travel up to Utah from Arizona to help him, knowing I'm an adventure lover who enjoys climbing and spelunking.

So I’m often the guy Shawn calls when he wants something handled that is hard, dirty and dangerous.

Sure I do sales, marketing and advertising projects, but I also like to work with my hands...

Because then I can get paid for working out and doing hard things.

Heck I was a competitive gymnast and was slotted to be a 19th SF Medic in High School.

So I put up their tower along with their website.

And that got me invited to get on the air to talk about my new book that's coming out. :)

The good news is I’ve recovered enough from covid to be back in the game.

I’m so grateful for that!

Because this job was very much pushing my limits at times.

Working a 12-hour day in 80–90-degree heat is no joke.

While I may be about 20% Cory Power right now...

I’d like to be at 110% Full Cory Power next year with a lot of prayer, training, new meds and good eating.

FYI: Tower Climbing can be dangerous because whenever the wind blows it creates static electricity that can knock you unconscious.

The nice thing about this climb (as I bolted the structure together) was the wind was calm the entire time.

Joni says the wind picked up an hour after we came down.

Prayer works my friends!

Stay tuned we have lots of posts to catch up on.

07/22/2024

𝐘𝐮𝐩 𝟓 ‘𝟗.𝟓,𝟏𝟒𝟔𝐥𝐛, 𝟐𝟓 𝐲𝐫𝐬. 𝐒𝐥𝐨𝐯𝐞𝐧𝐢𝐚𝐧 𝐓𝐚𝐝𝐞𝐣 𝐏𝐨𝐠𝐚𝐜̌𝐚𝐫 𝐖𝐨𝐧 𝐭𝐡𝐞 𝐓𝐨𝐮𝐫 𝐝𝐞 𝐅𝐫𝐚𝐧𝐜𝐞.

Of all the years I’ve watched the Tour – this year was my favorite.
Here’s why…

1. Last year’s winner 5 ‘9 128lb, 27yrs. Danish Jonas Vingegaard crashed in a Tour of the Basque Country April 4th, spending 12 days in the ICU to recover from surgery for a broken rib, collar bone and punctured lung. Then he showed on June 29-July 21 to compete in this year’s tour after all that.

Knowing what that feels like - I’m extra happy to see him back in the game!

2. 20 yrs. ago when I started bike racing, I asked my Cat 1 former TDF Support roommate Bruce Stucki why aren’t there any black riders in any of the bike races? He said it’s really competitive, and they don’t get sponsored.

While I know cycling is a rich man’s sport and the lower class of society won’t get the same opportunities – I was thrilled to see 6ft,154lb, 24yrs. Eritrean Biniam Girmay win 3 stages and take home the Best Sprinters Green Jersey.

3. It was also awesome to see 5 ‘9 154lb, 31yrs. Isle of Man Mark Cavendish claim 35 record breaking stage victories.

For me watching this level of excellence is incredibly inspiring, yet frustrating at the same time.

Because I’m barely holding 18mph over Solomon’s bump (300ft) on my Sat bike rides. Before the C - I was riding 19-20mph for 100-200m over the CA, ID, UT, WY mts on my own.

Before C I had 100% oxygen saturation and a resting HR Heart Rate of 40bpm.

Yesterday my O2 was 92-95, HR 76bpm.

After taking Atrovent this morning, O2 was 99, HR 72bpm.

𝐘𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐬𝐩𝐞𝐧𝐝 𝐚 𝐥𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐜𝐚𝐧 𝐛𝐞 𝐭𝐚𝐤𝐞𝐧 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮…

𝐒𝐨 𝐛𝐞 𝐠𝐫𝐚𝐭𝐞𝐟𝐮𝐥 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰!

I could solidly hold 400+watts for 1-2hrs.

My PR best was holding 1325 watts for 7 min on the Lifecycle bike.
Funny that I was sad about the effort thinking if only I could have held level 12 for 21 minutes I could probably get fully sponsored. LOL 😊

Had no idea that those numbers were already impressive…

But I did know I’d break off pedals regularly, and could squat W/10-20 plates, and leg press 27 plates (1300+lbs). When I got injured on my right leg I asked Dave Ord a bodybuilding friend to spot me anyway. I still pressed the 27 plates 12x with my left leg and didn’t need much of a spot. So there’s that!

So much unknown talent goes unfulfilled, and undeveloped without the right nutrition, coaching and opportunity.

𝐇𝐨𝐩𝐞𝐟𝐮𝐥𝐥𝐲 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦𝐬 𝐡𝐚𝐩𝐩𝐞𝐧.

I’m finally writing the book I started years ago.

I’ll keep you posted…

11/15/2023

𝐋𝐢𝐤𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝟏 𝐑𝐚𝐜𝐢𝐧𝐠?

Here’s a solid PR opportunity for business owners/entrepreneurs, speakers, authors, coaches…

To get a 2-minute commercial spot on iHeartRadio with 110 Million weekly listeners (276 Million every month).

Plus the #1 public broadcast company in the Netherlands with 200 Million viewers will be there to do a story on F1…

Picking up tickets to this event will give you the opportunity to chat with NOS Dutch Public Broadcasting about promoting your brand.

If networking is what you are needing to get your business on the map –

𝗖𝗿𝗮𝘇𝘆 𝗦𝗹𝗶𝗰𝗲 𝗵𝗮𝘀 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗺𝗲𝗲𝘁 𝗮𝗻𝗱 𝗴𝗿𝗲𝗲𝘁…

It starts at 7:00 p.m. on Nov 16th, 17th, and 18th and just may be the perfect way to get your business seen by all the right people…

Because you’ll be able to meet and connect with celebrities like:

Academy Award Winner, Grammy Winner 𝗦𝘆𝗱𝗻𝗲𝘆 𝗖𝗼𝗹𝘀𝘁𝗼𝗻

Olympic Legend, 𝗔𝗹 𝗝𝗼𝘆𝗻𝗲𝗿

And 𝗔𝗻𝗴𝗲𝗹𝗶𝗰𝗮 𝗕𝗿𝗶𝗱𝗴𝗲𝘀 from Baywatch, Dancing with the Stars, and Celebrity cooking styles of the Rich and Famous.

𝗧𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄 will give you in-person access to ALL the Las Vegas F1 race action from inside a private residence above turn #14.

(PC - Max Emilian Verstappen Reddit)

09/27/2023

𝗪𝗵𝘆 𝗗𝗼 𝗧𝗼𝗽 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝗠𝗮𝗸𝗲 𝗧𝗢𝗡𝗦 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗧𝗵𝗲𝗶𝗿 𝗣𝗲𝗲𝗿𝘀?

The Harvard Business Review listened to more than 500,000 business sales conversations –

And they noticed top sellers do things a little differently than everyone else…

But they all have 2 things in common among males and females and industries:

1. They ask MORE questions (Up to a specific #)

2. AND They ask open-ended questions…

These two things seem to be the magical formula – to get more sales.

𝗜𝘀 𝗧𝗵𝗲𝗿𝗲 𝗮 𝗠𝗮𝗴𝗶𝗰 𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 – 𝗧𝗼𝗽 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗿𝘀 𝗔𝘀𝗸?

They found high performers ask (11 to 14) questions in each sales call…

Yet not all questions are created equal…

The kind of question and how it’s asked seems to make a big difference, too…

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗦𝗸𝗶𝗹𝗹𝗲𝗱 𝗦𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝗟𝗶𝘀𝘁𝗲𝗻 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗧𝗵𝗲𝗶𝗿 𝗙𝗲𝗹𝗹𝗼𝘄 𝗖𝗼𝘄𝗼𝗿𝗸𝗲𝗿𝘀.

🟢 They don’t ask Dead End “Yes” or “No” questions…

🟢 And they don’t go through the questions like a checklist…

🟢 They aren’t leading or manipulating…

🟢 The tone is conversational, and their questions don’t come with an agenda –

They ask and then listen to the answer.

Sales Hacker did a study and found –

If you let your potential client speak for at least 30% of the meeting, sales conversion rates improve dramatically.

This makes sense to me –

Because the real power of asking questions isn’t in the answers – it’s in the bond it creates between two people…

Great questions also allow your potential client to be part of the decision-making process…

𝗧𝗵𝗶𝘀 𝗯𝘂𝗶𝗹𝗱𝘀 𝗿𝗮𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 – 𝗶𝘁 𝗮𝗹𝗹𝗼𝘄𝘀 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗼 𝗽𝗲𝗿𝘀𝘂𝗮𝗱𝗲 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀.

No wonder these words from the sage philosopher a thousand years ago, still ring true…

“𝘐 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘸𝘰𝘯’𝘵 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘮𝘦, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘧𝘰𝘳𝘮 𝘰𝘧 𝘩𝘶𝘮𝘢𝘯 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦 𝘪𝘴 𝘵𝘰 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘰𝘯𝘦𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘰𝘵𝘩𝘦𝘳𝘴.” – Socrates

Now because sales and marketing is both art and science details matter.

If you notice a certain number of questions make more sales – run with it.

Study the triumphs and failures of marketing so you can win at this game… 💰

And above all – focus on serving your audience. 😊

If you like the idea of hiring an industry veteran to UPLEVEL your sales pitches and marketing message for a better ROI – I happen to know someone with 25 years of experience, who is really good at this kind of thing. 😉

09/25/2023

𝙇𝙚𝙩’𝙨 𝙏𝙪𝙧𝙣 𝙔𝙤𝙪𝙧 1-𝙎𝙩𝙖𝙧 𝙍𝙚𝙫𝙞𝙚𝙬 𝙄𝙣𝙩𝙤 𝘼 𝙒𝙞𝙣

Love this! Even their 1-Star Reviews sell their bike light.

Because they know how to give a positive spin on their message.

As a cycle racer – I always joke that it’s important for the motorists to see you before they hit you.

Here are my two favorite lights:
1. Light & Motion Seca Comp 2000 Lumen Headlight
2. Cygolite Hotshot Pro 200 Lumen Taillight

While these two options will get you seen on the road, they might be too bright.

Riding solo they are great because you’ll be able to see the broken beer bottles, and potholes in the road before you hit them.

Yet I should warn you that several of my riding buddies – have complained about them being too bright when they have followed me up the Utah canyons in the wee hours of the morning.

So these extra bright beams may be too bright for group rides and drafting.

As a youth, I spent a lot of time on a skateboard where one small pebble could throw me violently into the pavement (so I personally like having the roads lit up).

For two months now – I’ve been hitting the gym.

𝗔𝗻𝗱 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆 𝗜 𝗿𝗼𝗱𝗲 𝟮𝟬 𝗺𝗶𝗹𝗲𝘀 𝗮𝘁 𝟭𝟴 𝗺𝗽𝗵 – 𝘄𝗵𝗶𝗰𝗵 𝗺𝗮𝘆 𝗻𝗼𝘁 𝘄𝗶𝗻 𝗺𝗲 𝘁𝗵𝗲 𝘁𝗼𝘂𝗿, 𝘆𝗲𝘁 𝗜 𝘀𝘂𝗿𝘃𝗶𝘃𝗲𝗱 𝗖𝗼𝘃𝗶𝗱, 𝗮𝗻𝗱 𝗶𝘁 𝘄𝗮𝘀 𝗼𝗻𝗹𝘆 𝗺𝘆 𝟭𝟱𝘁𝗵 𝗿𝗶𝗱𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿.

So I’m thrilled and excited about getting to 20mph soon.

It’s a big carrot for me...

And I’m on track to do it this year.

Now to wrap this up with a marketing tip.

While every product and service has pros/cons and strengths/weaknesses…

Like Outbound did, we may be able to turn your 1-Star Reviews into something positive.

𝗔𝗻𝗱 𝗶𝗳 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗯𝗶𝗸𝗲 𝗿𝗮𝗰𝗶𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝗰𝗼𝗺𝗲 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜’𝗺 𝘆𝗼𝘂𝗿 𝗴𝘂𝘆.

09/22/2023

𝗜 𝘄𝗿𝗶𝘁𝗲 𝗮𝗱𝘀 𝗳𝗼𝗿 𝗮 𝗹𝗶𝘃𝗶𝗻𝗴 – “𝗦𝗼 𝗬𝗼𝘂’𝗿𝗲 𝗮 𝗣𝗮𝗶𝗱 𝗟𝗶𝗮𝗿?”

He said after asking what I do.

Marketers and salespeople have a bad reputation for a reason…
Some of them will sell anything for a buck.

𝗬𝗲𝘁 𝗜’𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝗰𝗮𝗿𝗲𝗳𝘂𝗹 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀.

Because it sucks to buy something and then find out later that marketing experts made it sound better than it is.

I hate that, and I bet you do too!

Today I’ll share what got me into this industry.

As a boy I loved reading comics – they always had a good moral story.

Superman, Batman, and Donald Duck were my favorites.

The back page had lots of ads.

The copywriters made every one of those ads interesting, and I wanted to buy everything. Good thing I didn’t have the money.

But one day - I did have enough to buy the magical sea horses.

Turns out they were actually brine shrimp (probably from Salt Lake City).

The illustrator made them look incredible.

I was pretty excited about getting them in the mail.

While it was fun to see them grow – it wasn’t at all like the package.

It turns out the other things they were selling on the back of the comic book – were also like that.

This helped me realize how valuable marketing skills can be.

And how these skills in the wrong hands can also be used to deceive people.

Yet I still wanted to become a marketer.

I did my first commercial art projects in the 80s, making cereal boxes, flyers, and posters.

🔵 Over the years I’ve saved businesses from going under (with my ads).

🔵 I nearly doubled a business in a month (and tripled his business in 90 days).

🔵 A few hours of my time has made hundreds of thousands for clients.

While that may not be any big deal for a million-dollar business –

𝗜’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗮𝘁 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝘄𝗵𝗼 𝘄𝗲𝗿𝗲𝗻’𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝟲 𝗳𝗶𝗴𝘂𝗿𝗲𝘀.

That’s what fascinates me about marketing.

Because there is always a way to make a business more successful.

Sometimes it’s easy to help someone make extra money…

And it’s the most obvious thing to me…

(Heck I’ve been creating Effective Advertising for 25 years)

Yet other times it’s a challenge.

And I just don’t know what the best approach is…

Until I dive deep into someone’s business and their audience.

While this can be simple – it may take weeks to figure out…

But when it’s done right it can be game-changing returns for the time spent.

That’s where I come in to give you a hand…

When you want a seasoned veteran to nail your marketing message.

𝗦𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗿𝗼𝘄 𝗳𝗮𝘀𝘁𝗲𝗿 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗲𝘅𝘁𝗿𝗮 𝗺𝗼𝗻𝗲𝘆 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

Because that’s what I do…

I make extra money for service-based businesses, quality products, and high-ticket offers with NLP marketing.

09/20/2023

𝗛𝗼𝘄 𝗜 𝗣𝘂𝘁 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗕𝘂𝘆𝗶𝗻𝗴 𝗦𝘁𝗮𝘁𝗲 with the Language of 𝐼𝑚𝑎𝑔𝑖𝑛𝑎𝑡𝑖𝑜𝑛 𝑎𝑛𝑑 𝑃𝑜𝑠𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦

How common is it to shop and impulse buy…

After reading an ad…

Probably all of us do it.

(I’ve made several impulse purchases this month)

An ad got my attention and I reached for my wallet.

But a lot of ads need improvement – if they want to get anyone to buy from them.

𝗛𝗲𝗿𝗲’𝘀 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝘁𝗮𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝘀𝘁𝗮𝘁𝗲:

𝟭. 𝗕𝗲 𝗽𝗹𝗮𝘆𝗳𝘂𝗹 “This is the workout your wife wants you to start…”

“If for any reason this doesn’t work for you… Even if you don’t like my Australian accent – I’ll refund your money, no questions asked.”

𝟐. 𝐒𝐮𝐠𝐠𝐞𝐬𝐭 𝐭𝐡𝐞 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞 “Now you can have the most expensive style – without breaking your budget.”

“I present what you do in a CLEAR and MEMORABLE way…
So your brand always comes first to mind.”

“When you listen to the recordings, and attend the live webinars –
You’ll experience this relaxed state…

At first, you may not even notice the change…

Then suddenly, you’ll wake up one day and realize, the cravings have lessened –
Because you’ll have learned new ways to reward your brain.”

𝟑. 𝐏𝐮𝐭 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 “If you’ve ever experienced health challenges like this… then you’ll understand how excited I was to discover this simple method to curb my appetite.”

“Have you ever drunk so much you lost control and embarrassed yourself?”

While children live in the world of imagination and possibility…

As adults we get so focused on work and responsibilities…

We often forget how to imagine and play.

𝐈𝐟 𝐲𝐨𝐮’𝐝 𝐥𝐢𝐤𝐞 𝐦𝐨𝐫𝐞 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠…

𝐀𝐩𝐩𝐥𝐲, “𝐓𝐡𝐞 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐨𝐟 𝐈𝐦𝐚𝐠𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐨𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲.”

Because what you think about – you bring about.

09/13/2023

𝗥𝗲-𝗙𝗿𝗮𝗺𝗲 𝗬𝗼𝘂𝗿 𝗚𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗡𝗶𝗰𝗸𝗻𝗮𝗺𝗲

This is one of the most reliable ways to –

Hit the jackpot with your marketing.

It’s how this Belgian Grocery store was able to…

𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 𝟭𝟱𝟭% 𝗶𝗻 𝟮 𝘄𝗲𝗲𝗸𝘀.

And how top copywriters can 10x your Income.

It’s also how I can reliably change perceptions in politics and business.

𝗪𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 – 𝘄𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝗰𝗮𝗹𝗹 𝗳𝗼𝗿 𝗵𝗲𝗹𝗽?

Batman or the Ghostbusters?

When Romania had a problem –

They brought in their best marketers.

Obesity in their country was on the rise...

1 in 4 of their children were overweight.

And they realized the candy campaigns have the best presentation and packaging.

𝗦𝗼 𝘁𝗵𝗲𝘆 𝗿𝗮𝗻 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗶𝗻 𝗮 𝗳𝘂𝗻 𝘄𝗮𝘆 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗷𝘂𝗻𝗸 𝗳𝗼𝗼𝗱.

They created Veggie Heroes and redesigned the packages of vegetables with fun stories and characters to make them more appealing to children.

And it more than doubled their sales.

Belgium did the same thing…

Instead of listing boring scientific facts about why kids should eat veggies, they re-framed the game with a new name.

𝗪𝗵𝗮𝘁 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲𝘀𝗲 “𝗠𝗮𝗴𝗶𝗰 𝗩𝗲𝗴𝗲𝘁𝗮𝗯𝗹𝗲𝘀?”

☑️ Tomatoes were labeled "Clown Noses"

☑️ Peppers became “Treasure Boxes”

☑️ Carrots were turned into “Orange Rockets”

☑️ Radishes were magical “Monster Eyes”

☑️ Mushrooms were musical “Gnome Trumpets”

☑️ Zucchini’s turned into a “Troll’s Bat”

☑️ Eggplants became “Indian Canoes”

☑️ Chicory was sold as “Dragon Teeth”

☑️ Butternut Squash was called a “Giant’s Nose”

☑️ Leeks became a “Witch’s Broom”

And the supermarket saw over 2 million sales in just 2 weeks.

𝗧𝗼 𝗨𝗣𝗟𝗘𝗩𝗘𝗟 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 –
𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝗶𝗻 𝗮 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗶𝗻𝗴 𝗡𝗘𝗪 𝘄𝗮𝘆.

𝗣.𝗦. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗦𝗲𝗲 𝗙𝗶𝗿𝘀𝘁 🔔and subscribe to our Monthly Newsletter for more money-making messaging strategies –

Cory Molloy - Creative Director at Effective Advertising

10/03/2025

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01/09/2025

10/22/2024

07/22/2024

11/15/2023

09/27/2023

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09/13/2023

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