Telemitra Inc.

04/11/2023

Try out this month's 10 Minute Tips exercise and get some work done towards your marketing goals! For this month, we walk you through choosing social media topics for your organization!

https://zurl.co/fV4H

One of the bigger challenges we’ve talked with clients about is the concept of not having enough time to build up their online presence and, consequently, t ...

04/03/2023

If you're from Philadelphia, do you remember the Popepocalypse of 2015? Around 20,000 people attended the Pope's visit to Philly, and our partner Crown Castle helped support 12.6 terabytes of data usage during Pope Francis' visit!

https://zurl.co/5P94

A low-profile upgradefor a high-profile event. "For many people, the image of Philadelphia is the view from the Parkway to the Museum of Art and its fa ...

02/24/2023

If you struggle with being able to have any consistency with your social media calendar, or what kind of content to make, it may be worth a look at our post on building your content calendar! Working with limited resources or no resources for marketing can be tough, but with some simple workarounds, you can get to a point where you are able to sustainably maintain a calendar schedule for your business!

https://zurl.co/X9eh

If your business has limited resources in it’s marketing department, it can be difficult to not only keep up with marketing activities but to keep a laser focus on engaging with activities that are building towards the bigger picture in your campaigns.

02/21/2023

This week, we’re excited to discuss NICE CXOne’s post on improving your customer’s Digital Self-Service experience! As someone with a fair amount of anxiety when dealing with vendors, this was a topic I was very interested in. Follow the link to learn about different forms of digital self-service, and tips on how to take your customer's experience to the next level!

https://zurl.co/xOIj

This week, we’re excited to discuss NICE CXOne’s post on improving your customer’s Digital Self-Service experience! As someone with a fair amount of anxiety ...

01/19/2023

If you are looking to make your website more accessible and help improve SEO, making sure to incorporate alt text onto your website is an amazing way to do that!

Alt text in WordPress is accessed through your Media Library, and helps those who utilize screen readers to understand the context of images on your website, helps your audience understand image context if an image file doesn't load, and gives information to search engine crawlers so that sites like Google have more information about your site and how to rank it.

Our favorite resource on what to actually input as your alt text remains the WAI's decision tree. You can access this tree at https://zcu.io/1CVS

To give an example of this, we're show casing one of our images on our website for a blog post. It is used as a thumbnail, so it would be shown on our Free Resources page, and will therefore be paired up with the blog title, so we don't need to just reiterate the title of the blog post again! Therefore, we want to describe what is happening in the image as informatively as possible to give someone who can't see this image context for why it is helpful as an image choice to pair with this blog post. For this image we've chosen "Woman reviews social media content schedule" It reflects the topic of the blog post title, and if someone can't see the image, gives a description for what is happening in the image.

Let us know how your organization handles alt text! Is it something that your organization hasn't been able to invest any time in? If so, it could be a nice easy fix for you to once a day just update one of your images to have alt text written for it as well!

10/24/2022

Happy 5-Year Anniversary from Telemitra! Its been five years now since we incorporated. In 2022 we're resolving to hone our craft more than ever, and to find more and better ways to support our teams and clients. For the coming year you can expect to learn more about marketing and design best practices, we look forward to sharing this journey with you!

10/18/2022

If your marketing team needs extra support, Telemitra can lend you a hand! Our in-house team works with your team to provide support on a wide range of activities, from PPC Ads to Web Development projects. Contact a Telemitra representative today to learn how we can help!

https://zcu.io/jkFK

Take Your Marketing Campaigns To New Levels With support from Telemitra's in-house marketing team     Ready To Tackle A New Project? For individual projects, Telemitra is available to support you with planning, implementation, and ongoing optimization. Whether it's with launc ...

10/11/2022

Welcome back to Marketing Tip Mondays! This week we wanted to center on something that can help you to activate your website as the hub of your marketing efforts, and that is using UTM (Urchin Tracking Module) codes. These codes allow you to add additional tracking onto links that you share over social media, emails, or any other third party source so you can properly track how much traffic you received from difference sources and campaigns. To set up UTM codes, you can use Google's free tool at https://ga-dev-tools.web.app/ga4/campaign-url-builder/ and fill in the relevant information for your content. As a baseline its good to fill in Campaign Source to show what platform the content is coming from, Campaign Medium to show what kind of content it is, the Campaign Name to show which campaign it was from, and Campaign Content to show where specifically the link was, for example if you had a link to a webinar in the header image of an email and as a button, the the Campaign content would be header for the first and in text link for the second. Once you're done you can copy the generated URL and use it when you're inserting links into your marketing efforts so the data all shows up neatly in your Google Analytics! If you'd like a more in depth walk through, check out our blog here!

https://telemitra.com/source-tracking-web-visitors-and-how-to-get-started/?utm_source=facebook.com&utm_medium=Social+Post&utm_campaign=MTM+to+Source+Tracking+Web+Visitors&utm_content=Post+Link

Source Tracking Web Visitors and How to Get Started Jasmine Timar You’ve finally reached a point where you’re regularly executing on you digital marketing activities, and you can see an uptick in your web traffic – but that uptick is entirely “direct”. You have no idea where these viewers ...

08/16/2022

Defining your audience is key to honing in on interested customers who could actually benefit from your solution. The three phases of selecting your audience are going to help you to narrow down your final priority audience for communications: segment the market as a whole, evaluate the defined segments, and select your priority segment. These steps are going to help you to decide how to frame your content and what the benefits are that make it interesting to the priority audience. To learn more, follow the link to find out how to define your company's audience!
https://zcu.io/v4Ri

The first step in any outbound communication will always be defining your audience. This step is essential for deciding how you are going to frame your content and what aspects you are going to emphasize in your communications. You must internalize this audience, or...

08/12/2022

Being able to tell where your web visitors are coming from is crucial, especially if you are sending campaigns from multiple channels like email blasts or social posts. If you need help with being able to track where your visitors are coming from, check out our post today on UTM Codes!

https://zcu.io/WClK

If you are working on tuning your analytics to learn where exactly your traffic is coming from, we have some tips for you on how to source track your web visitors to see from which platforms they are coming from using UTM codes!

08/10/2022

Just like how a physical fitness trainer works with you to keep you on top of your exercise regimen, Telemitra's 1:1 Coaching gives your team the structure and support it needs to focus on the high impact activities that will drive your business forward. Learn more about how coaching with Telemitra can jumpstart your marketing efforts!
https://zcu.io/9bXr

Kickstart Your Marketing Strategy With 1:1 Coaching Work with our coaches to keep your team on top of your campaign efforts   BEFORE YOU GET STARTED Get Your Assessment Done First While our team can absolutely provide coaching on a topic you have already identified as an area you need suppo ...

08/05/2022

If your business has limited resources and needs a social media refresh, check out our blog post on creating a sustainable content schedule to get the most out of the posts that your team has the time to create!
https://zcu.io/f9gX

Building Your Sustainable Social Media Content Schedule Ariel Lavender If your business has limited resources in it’s marketing department, it can be difficult to not only keep up with marketing activities, but to keep a laser focus on engaging with marketing activities that are building towards ....