Tailored Marketing Inc.

07/29/2026

As we head into August, it’s hard to believe half the year is already behind us.

Now is the perfect time to pause and take a real look at your brand. Are you where you thought you’d be in 2026? More importantly, are you positioned for where you want to go next?

Lately, we’re seeing a clear trend—many businesses are in growth mode. New customers, expanded services, evolving offers. That’s a great problem to have. But growth brings its own challenges.

Can your marketing keep up with your momentum?
Is your brand clearly communicating what you do now—not what you did six months ago?
Are you delivering on the promises your messaging is making?

There’s an old saying in business: the two biggest problems are not enough business… and too much business. Both require different strategies, but one thing remains constant—clarity in your brand and consistency in your marketing.

If you’re scaling, now is the time to refine your message, strengthen your presence, and make sure everything is aligned for the second half of the year.

Let’s make the rest of 2026 count.

07/15/2026

Picklesburgh: born from a wild idea and a 35-foot inflatable pickle, now one of downtown’s most iconic summer festivals. That’s the power of brand + experience done right.

At Tailored Marketing, we help local businesses create their own “big dill” moments—with scroll-stopping content, smart strategy, and branding that actually sticks.

What’s the next Pittsburgh idea you want to grow?

07/09/2026

AI isn’t replacing the agency. It’s changing what business leaders should expect from one.

For presidents of small and mid-sized companies, AI is now handling the faster, lower-value work: content, reviews, reporting, and routine ex*****on. That matters because it frees your team to focus on strategy, growth, and customer experience.

The real value isn’t in asking, “Can AI do this?”
It’s in asking, “Who is making sure AI is doing this well for my business?”

That’s where strong agencies become more valuable, not less. The best ones aren’t competing on output anymore — they’re helping you turn AI into a smarter operating advantage.

AI didn’t flatten agency value.
It elevated the role of the right agency.

06/09/2026

We're excited to share that Jeff was recently featured on WPXI's Our Region's Business discussing the 911 Trail project!

The conversation highlights the inspiration behind the trail, its importance to our community, and what's ahead for this meaningful initiative.

Take a few minutes to watch the interview and learn more about the project.

🎥 Watch below!

06/02/2026

This week, I sit down with Dr. Sunjay Mannan, MD to talk about what it really takes to stay healthy, focused, and high-performing as a busy professional.

We dig into:

How stress, sleep, and daily habits quietly shape your long-term health

Practical ways business owners can protect their energy and avoid burnout

The mindset shift physicians wish more patients and leaders would make

Simple, realistic changes you can start making this week

If you’re building a business and trying to take better care of yourself at the same time, this conversation is worth a listen.

🎧 Check out the full episode of Business Banter with Taylor Abbett featuring Dr. Sunjay Mannan, MD here:https://www.buzzsprout.com/1957477/episodes/19258980

If something resonates, I’d love to hear your biggest takeaway in the comments.

05/27/2026

June is more than just the start of summer—it’s a prime opportunity to refocus your marketing strategy and build momentum for the second half of the year.

Here’s what smart companies are doing right now:

Refreshing campaigns with seasonal messaging and visuals

Evaluating Q1/Q2 performance and adjusting strategy

Doubling down on video content and short-form engagement

Launching mid-year promotions or limited-time offers

Strengthening email marketing and lead nurturing workflows

Investing in SEO and content to capture summer search trends

The businesses that stay proactive in June set themselves up for a strong Q3 and Q4.

If your marketing feels stagnant, now is the time to recalibrate.

Let’s make this summer count.

05/19/2026

Getting ready for a June talk with a room full of business owners and C‑level leaders, I went back through my AI + marketing notes from last year.
It felt like reading a different era.
In the last 12 months, I’ve been to nearly a dozen AI conferences and sessions. Every time I think, “Okay, I’ve got my stack,” another tool comes up.
True to my Labrador's personality, I going running after it

For most leaders I talk with, the real problem isn’t finding more tools. It’s making the ones you already have serve a clearer brand, a sharper message, and a more focused go‑to‑market.

Right now I’m a lot less excited about “what’s new?” and a lot more interested in:
– How are companies blending the people piece with the AI tools?
– Are you afraid that by using AI tools, you will lose what makes your brand special? Start sounding generic or robotic?
– Not many people are talking about how AI is making a ton more content that is flooding the airways? This will create more noise that brands will have to navigate.

My two cents for focus: fewer shiny objects, more practical progress on the brand pieces that actually drive growth.
If you’re a non‑marketing leader, I’d love to hear: how are you keeping up with AI without losing sight of your strategy?

05/15/2026

This Sunday, we sit down with Jeff McCauley, Executive Director of the 9/11 Memorial Trail — the incredible route connecting Shanksville, the Pentagon, and New York City. As America approaches its 250th birthday, Jeff shares how this trail honors the heroes of 9/11 and inspires a new generation. Don't miss it on Our Region's Business, Sunday on WPXI-TV.

05/14/2026

Big thank you to Brooks Canavesi for joining us at the Juntos lunch today! He shared a lot of great insights into the world of AI and how it can be used to actually support people and businesses.

It was also fun to hear about his new venture, Baryons, and how it’s rethinking the role of AI in helping people and teams grow.

Thanks again for spending the afternoon with us, Brooks!

05/11/2026

I wanted to share a great opportunity for anyone in my network exploring marketing roles.

Atencio Hall, is a growing law firm founded about five years ago and they’re hiring their first internal Marketing Coordinator. It’s a chance to help shape and build their marketing from the ground up as they continue to grow.

Learn more about the firm here:

PA Energy Attornies - Expert legal advice on matters of oil & gas, pipeline,and renewable energy companies focused on land-related matters.