Tailored Marketing Inc.

06/02/2026

This week, I sit down with Dr. Sunjay Mannan, MD to talk about what it really takes to stay healthy, focused, and high-performing as a busy professional.

We dig into:

How stress, sleep, and daily habits quietly shape your long-term health

Practical ways business owners can protect their energy and avoid burnout

The mindset shift physicians wish more patients and leaders would make

Simple, realistic changes you can start making this week

If you’re building a business and trying to take better care of yourself at the same time, this conversation is worth a listen.

🎧 Check out the full episode of Business Banter with Taylor Abbett featuring Dr. Sunjay Mannan, MD here:https://www.buzzsprout.com/1957477/episodes/19258980

If something resonates, I’d love to hear your biggest takeaway in the comments.

05/27/2026

June is more than just the start of summer—it’s a prime opportunity to refocus your marketing strategy and build momentum for the second half of the year.

Here’s what smart companies are doing right now:

Refreshing campaigns with seasonal messaging and visuals

Evaluating Q1/Q2 performance and adjusting strategy

Doubling down on video content and short-form engagement

Launching mid-year promotions or limited-time offers

Strengthening email marketing and lead nurturing workflows

Investing in SEO and content to capture summer search trends

The businesses that stay proactive in June set themselves up for a strong Q3 and Q4.

If your marketing feels stagnant, now is the time to recalibrate.

Let’s make this summer count.

05/19/2026

Getting ready for a June talk with a room full of business owners and C‑level leaders, I went back through my AI + marketing notes from last year.
It felt like reading a different era.
In the last 12 months, I’ve been to nearly a dozen AI conferences and sessions. Every time I think, “Okay, I’ve got my stack,” another tool comes up.
True to my Labrador's personality, I going running after it

For most leaders I talk with, the real problem isn’t finding more tools. It’s making the ones you already have serve a clearer brand, a sharper message, and a more focused go‑to‑market.

Right now I’m a lot less excited about “what’s new?” and a lot more interested in:
– How are companies blending the people piece with the AI tools?
– Are you afraid that by using AI tools, you will lose what makes your brand special? Start sounding generic or robotic?
– Not many people are talking about how AI is making a ton more content that is flooding the airways? This will create more noise that brands will have to navigate.

My two cents for focus: fewer shiny objects, more practical progress on the brand pieces that actually drive growth.
If you’re a non‑marketing leader, I’d love to hear: how are you keeping up with AI without losing sight of your strategy?

05/15/2026

This Sunday, we sit down with Jeff McCauley, Executive Director of the 9/11 Memorial Trail — the incredible route connecting Shanksville, the Pentagon, and New York City. As America approaches its 250th birthday, Jeff shares how this trail honors the heroes of 9/11 and inspires a new generation. Don't miss it on Our Region's Business, Sunday on WPXI-TV.

05/14/2026

Big thank you to Brooks Canavesi for joining us at the Juntos lunch today! He shared a lot of great insights into the world of AI and how it can be used to actually support people and businesses.

It was also fun to hear about his new venture, Baryons, and how it’s rethinking the role of AI in helping people and teams grow.

Thanks again for spending the afternoon with us, Brooks!

05/11/2026

I wanted to share a great opportunity for anyone in my network exploring marketing roles.

Atencio Hall, is a growing law firm founded about five years ago and they’re hiring their first internal Marketing Coordinator. It’s a chance to help shape and build their marketing from the ground up as they continue to grow.

Learn more about the firm here:

PA Energy Attornies - Expert legal advice on matters of oil & gas, pipeline,and renewable energy companies focused on land-related matters.

05/05/2026

Some days in business feel a lot like this year’s Kentucky Derby.

Golden Tempo spent most of the race at the back of the pack… and then came flying down the stretch to win it all, delivering one of the most dramatic comebacks in Derby history. Trainer Cherie DeVaux became the first woman ever to train a Kentucky Derby winner, proving that staying the course can quite literally make history.

Marketing works the same way. You can feel “behind” for months—testing, tweaking, not yet seeing the big win—only to have the right strategy and persistence pay off in a big way.

At Tailored Marketing, we help clients stay in the race long enough to hit that late surge: refining the message, adjusting the media mix, and doubling down when it counts instead of giving up too early.

If you’re feeling stuck at the back of the pack, let’s talk about how to build your Golden Tempo moment.

04/22/2026

Everywhere I go lately, leaders are asking the same question: “What does AI really mean for my business and my people?”

On one hand, AI is already driving real productivity gains and new opportunities. On the other, it’s creating a wave of uncertainty as both big and small companies try to figure out how to use it without breaking what already works.

One of my biggest concerns is what happens to entry-level roles. As more routine work gets automated, we risk shrinking the “training ground” where the next generation builds judgment, resilience, and leadership skills they’ll need later in life. If we’re not intentional, we could end up expecting people to step into leadership without ever getting the early reps.

The other concern is the stress level I’m seeing everywhere. It almost feels like the dot-com era compressed into months instead of years, with all that disruption landing on top of everything else people are juggling. We’re still trying to understand what this means not just for companies, but for careers, communities, and society as a whole.

Perhaps now more than ever, it’s important to step outside, get some fresh air, and remember a simple truth: we can’t control the pace of change. We can only choose how we respond to it. As the old saying goes, we can’t stop the butterflies in our stomach — but we can learn to make the butterflies fly in formation.

I’m curious: how are you navigating AI in your business right now? Are you feeling more excited, more anxious, or a bit of both?

04/17/2026

Hi Everyone,

I hope you’re doing well. I’m reaching out because one of my clients, Aliner, is hiring a Marketing Manager and I immediately thought of my network as a great place to find the right person.

This is a hybrid role—two days a week on-site, with the other three days remote. It’s a great fit for a creative, organized, digitally savvy marketer who enjoys balancing strategy with hands-on ex*****on. The Marketing Manager will own day-to-day marketing activity for a well-known brand in the RV/camping space, including social media, content, and coordination of creative assets.

A few highlights of the role:

Manage and grow Aliner’s social media presence and engage with their active camping community

Coordinate paid social campaigns and work with freelancers on design and creative

Help oversee floor plan designs, spec sheets, and catalog materials

Partner with their webmaster on website updates and basic troubleshooting

Spend two days a week on-site capturing authentic content, collaborating with leadership, and staying close to new product development

They’re looking for someone who is highly organized, strong in social media and content, visually oriented, and ideally interested in the outdoor/camping/RV lifestyle.

If you know someone who might be a great fit, please feel free to pass this along or connect us directly. Interested candidates can apply on LinkedIn or send a resume to [email protected].

Thanks in advance for any referrals or introductions you’re willing to make.

Taylor

04/13/2026

In a world where AI tools seem to launch every week, a lot of family-owned companies are feeling the same thing: confusion, pressure to “keep up,” and uncertainty about what actually works.

Many are asking:

Do we really need all these tools?
Are we losing our voice by relying too much on AI?
How do we stay modern without abandoning what makes our business unique?

The truth is, AI can be an incredible asset—but only when it’s used with intention, not just because it’s new. Clear positioning, consistent messaging, and a strategy grounded in your values still matter more than any single app or platform.

If you’re a family company wrestling with questions like these, you’re not alone—and it’s worth taking the time to step back, get perspective, and build a plan that fits you, not just the algorithm of the moment.