Means Management

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Means Management

Assisting with 500+ Million Streams & 7+ Figures in Royalties since 2017. I am excited to keep meeting talented and great people throughout my journey.

Surrounded by musical and artistic ventures since I was a child, I have a passion for bridging the gap between artists and industry. Assisting in content creation and social media strategies, working directly with Sync & License companies, Distribution companies, visual artists, copywriters, and A&Rs. I collaborate closely with artists and other stakeholders to promote the brand and enhance commun

ity interaction, showcasing strong communication and collaboration skills. I've helped artists on my roster see over $500,000 in profit from royalties, demonstrating strong financial and strategic management skills. I've also assisted in gaining over 200 million streams through online streaming platforms, showcasing expertise in digital marketing and audience engagement.

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04/15/2026

If AI is trained on art, artists should control the terms.

Holly Herndon and Mat Dryhurst have been leading this conversation, and their DLD 24 talk is one of the clearest breakdowns of what’s at stake for creators.

The shift from extraction to collaboration isn’t optional. It’s the foundation of how progressive labels and artists should be thinking about their catalogs right now.

04/13/2026

Jaron Lanier said music was the first industry broken by the internet. He wasn’t wrong. Free music didn’t free artists. It built platforms.

Now AI is doing the same thing with your catalog. The economics haven’t changed, just the scale.

Thoughts?

04/09/2026

We just wrapped a 10-week ads campaign for Alex Jude an Americana/Pop artist running her first-ever paid streaming campaign for .

Find the full case study on our site.

The results from $7,000 in ad spend:
2.3K to 19,394 monthly listeners (8.4x growth)
127,429 Spotify streams
8,651 song saves (6.8% save rate)
9,032 playlist adds
879,600 video views

For context, a 6.8% save rate is well above the 2-4% average we see across independent artist campaigns.

That number tells you listeners aren’t just clicking through, they’re connecting with the music.

The strategy: run two singles simultaneously through Meta Ads to create overlapping audience pools.

“Leaving Egypt” became the best performer at $0.22 CPC, while “To The Edge” built the initial foundation.

Together they fed Spotify’s algorithm enough engagement signals to trigger organic amplification.

This was a debut paid campaign.
No prior ad history, no retargeting pools to lean on.

If you’re an artist, manager, or label thinking about paid streaming campaigns, this is what a transparent, data-backed approach looks like.

03/18/2026

Quick look into an analysis for a multi-single song campaign using

We took over campaign strategy for an artist already doing 15K streams/day from playlist networks & organic growth.

Same artist, same music.

Seven months later: 81K streams/day. 19.4% save rate. 19K super listeners.

The difference? Who’s actually listening.

Playlist networks gave them a 3.2% save rate..
Our campaigns? 19.4%.

That’s 1 save per every 5 streams instead of 1 per 32.

01/27/2026

Proud to release the 2025 Music Streaming Advertising Report (Free & in partnership with .fm !)

Get the full report in our Bio (the slideshow attached shows a very brief entry level view of some of the full reports coverage).

Means Artist Management had a strong 2025!
Along the way, we’ve remained committed to sharing meaningful insights that others in the industry may find valuable.

After aggregating multiple segments of real-world performance data throughout 2025, we analyzed a select set of campaigns, objectives, and key genres to isolate the variables that truly drive conversion in the streaming era (while also providing a gateway to get users off their phones and beyond major streaming platforms).

Inside the report:
✅ Global Benchmarks: Tier 1 vs. Tier 2 cost efficiencies.
✅ Genre Deep Dives: Why Rock fans cost 2.6x more to “own” than Rap fans (and why it’s worth it).
✅ The “True CPC” Model: distinct from Meta’s native metrics.
✅ Strategic Playbooks: Budgeting, Timing, and Audience Models for 2025.

Whether you are an artist manager, label exec, or independent creator, this report strips away the noise to reveal exactly what is working in the modern streaming economy when it comes to paid advertising in 2025.

12/09/2025

From 13,000 Youtube subscribers to 132,000+

A multi-geo Google/YouTube advertising strategy, spanning September 30th - October 25th achieved 4.3M+ total video views and a 999%+ increase in views over the previous period, establishing the music video as a viral asset directly after launch.

The campaign successfully established long-term momentum, generating over 19,000+ in Daily Watch Time (Hours) and 100+ daily subscribers from this single video.

A custom comparison showed a massive lift, with the campaign period generating 4,440,720 views compared to only 248,816 views in the previous period.

The campaign optimized the channel for a new audience, with 73% of all video views coming from the strategic advertising efforts.

11/13/2025

How do you build an internal label growth machine & get 6.7 million streams across 450+ songs?

We did it by building a playlist ecosystem (as low as $0.10 per playlist save).

The difference between a group selling “promo packs” to artists / labels VS a full service team with years of experience & handing over 1M+ in ad-spend for music industry campaigns.

We just wrapped a 6-month campaign for Promoting Sounds with a clear goal, turn their internal Spotify playlists into a streaming powerhouse that provides consumption lift on Spotify & also on socials.

We wanted to build a valuable, retargetable audience for the long term that brings in thousands of streams daily.

The results from this 6-month Meta ads campaign speak for themselves:
💰 Total Spend: $17,727
💾 Playlist Saves: 102,907
💸 Cost Per Save: $0.10 to $0.17
🎧 Est. Streams across all songs: 6,732,000+
🎧Streams for Promoting Sounds Catalog : 644,000+
📈 Clicks to Spotify: 216,578
👥 New IG Followers: 62,000
🎯 Reach: 8,000,000+ unique users

Promoting Sounds now has 100K+ new playlist saves & an audience of over 8 Million users who they can use to retarget for future offers, direct to fan experiences, and growing their customer base on UpNext at significantly cheaper cost (providing even more ROI on their initial playlist investment).

The real win here isn’t just the 100k+ saves or the 6M+ streams...
It’s the long-term asset we built. By segmenting and retargeting the most engaged users , Promoting Sounds now has a massive, high-intent audience they can market to directly for new releases, merch, and more.

09/23/2025

~ 34,480+ Playlist Saves in under 2 months (almost at 50K as of today).
How do you turn a Spotify stream into a SoHo sale?
Most digital campaigns stay digital.

For the artist By.A, we built a bridge between online hype and real-world commerce. The goal was to use a curated Spotify playlist to drive actual foot traffic and vinyl sales at a physical retail store in SoHo, NYC.

We used a geo-targeted Meta campaign to build a high-intent local audience, turning digital engagement into a pipeline for the store.

The results show a successful online-to-offline funnel:
~ 34,480+ Playlist Saves (The digital hook)
• 73% Landing Page CTR (Creating the funnel)
¿ 99,000+ Clicks building a location-aware audience
TE Directly resulted in a considerable uptick in foot traffic & in-store vinyl sales.

Key Takeaway: A digital audience is only an asset if you can mobilize it. By treating a playlist campaign as the top of a retail tunnel, you can convert streams into customers.

The right geo-targeting doesn’t just find listeners; it finds locals who are willing to show up and spend money.

Your digital strategy should always have a real-world goal.

Full case study in bio!

09/22/2025

For the legendary reggae duo Chaka Demus & Pliers, the signal was clear.. [Full Case Study in Bio]

The YouTube algorithm isn’t a black box.
You just need to give it the right signals.

Their channel had views, but we wanted to build a real community and a sustainable growth engine.

The Alchemy Artist Services team came up with the plan, instead of just promoting their classic ‘Murder She Wrote’ for nostalgia views, we used it as the front door to their entire world.

And we built a strategic funnel using google ads trom that one video to a channel-owned playlist.

The results show the power of strategy over simple promotion:
~ +131% lift in average daily channel views & 28,300 new direct subscribers in one month
• A 5,000%+ explosion in daily playlist starts
• An ultra-efficient $0.02 Cost Per Subscriber in key growth markets

Key Takeaway: Your biggest song isn’t just your past success; it’s the most powerful entry point to your entire catalog.

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Pittsburgh, PA

Website

https://www.meansmgmt.com/

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