11/10/2021
My boss "didn't feel comfortable without me", so I cancelled my (already approved) PTO to help a friend after surgery.
I had been there only a month, and I needed this job to work. I left a very stressful (but, relatively amazing) job for this one, and I wasn't going to mess it up.
Why was this pressure on me as the new hire?
Why was this not a clear red flag at the time?
And, why did I put up with this for so many years?
The marketing departments in which I've worked for or with as a freelancer over the last 15 years have been nothing short of a product not innovating with the times.
In business school, we spent a month on creative briefs for years to then be completely let-down when we got hired. Creative briefs in corporate marketing turned out to be a re-shuffle of an old creative brief with minor edits made in the fine-print no one else in the room could read from 5 years ago.
My job was simply to get it approved by the same 11 people in leadership every year.
In school, I'd spent weeks with teams brainstorming a go-to market strategy with the other few that got into my top 20 MBA program for marketing, and we not only suggested it, we did it, and presented our findings to actual executives.
Brainstorming a new campaign in a corporate marketing environment can be best recreated using the following creative:
- buzzword salad for copy
- stock images of abstract thoughts vs. real business results, and launched by
- herding cats through a 10-year-old version of Excel and Outlook.
Your marketing department is a product that we're no longer buying. If you're having trouble finding top talent, take a look at how your product stacks up.
At the moment, freelance online business is the *only* way I can have a great income with an actual life doing the thing I'm qualified to do.
Marketers and corporate workers alike are fed-up.
I'm no longer doing things the way they've always been done or doing things to consider others' frail egos.
And until the government can trample this revolution to the ground, you'll need to adjust your product to suit the market.
As a marketer, you were born for this moment.
This time you get to create and market the product you're selling.
And the market is HOT.
Want to learn how to build a better marketing department? Sign-up for the wait list for my next lead magnet: The Meetingless Meeting Agenda. It's a ClickUp template that'll change the way your team produces content and save a ton of time off Zoom.
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