Direct Online Marketing

08/10/2026

We've worked with clients in over 82 cities, 34 states, provinces and districts, and 7 countries around the world; with client accounts ranging from a few blocks down Liberty Avenue to across the Atlantic in Tbilisi, Georgia, and beyond.

We adapt to time zones, currency conversions and language translations, all so we can grow businesses and communities thousands of miles from home.

Enhancing your website’s visibility on search engines across international markets is crucial for driving global traffic and increasing sales.

Whether you’re targeting users on Google, ChatGPT, Perplexity, Yandex, Grok, Bing, Baidu or any other search engines, our data-driven approach ensures your website ranks highly worldwide.

08/04/2026

Are my website images helping or hurting my search visibility?

It all depends on how they look and what's inside them.

Simple stock photos aren't enough anymore. AI is paying attention to the words, messaging and context within your images, which can influence how your website is understood in Google and AI search.

AI can read the text on your graphics, meaning your images can reinforce your products, services and CTAs before someone even lands on your website.

08/03/2026

Everyone knows they should floss, but let’s be real, only the best do it regularly before a dentist starts asking you questions while poking around inside your mouth.

Our newsletter works the same way in your inbox. You know AI, analytics, ads and SEO decide whether your budget gets renewed next quarter, but reading up on it keeps getting pushed to next week, then next quarter, then whenever things finally calm down.

Chances are, they probably won't.

We built this for people who want the payoff without the guilt trip. Short, snackable emails on the latest marketing news and trends, backed by real case studies from clients across dozens of industries who took action rather than bookmarking them for later.

Subscribe below & get consistent, new content that respects your time.
https://www.directom.com/newsletter-subscribe/

07/30/2026

Can my website rank without pricing?

It can, but you may miss opportunities for increased visibility.

When someone searches for the best company or top-rated service, AI often looks for a dedicated pricing page to understand what you charge. Missing that information could make it harder for your business to appear in those recommendations.

AI wants clear information, and when pricing is missing, it may search other sources to fill the gap, and that doesn't always work in your favor.

Adding pricing to your website can help AI better understand your business and improve your chances of being recommended.

07/28/2026

Should I use AI Features in my Google Ads Campaign?

Google continues to add AI capabilities across its advertising platform. At the same time, businesses are preparing for what advertising may look like across ChatGPT Ads, OpenAI Ads and other AI-driven experiences.

When it comes to AI Mode, ensure all campaigns running on the Google platform have some AI Features tied into them. Some theorize that as ads move into AI Mode, Google will prioritize ads that have AI Features tied into them over ads that don't. If your competitors are using AI Features and your company isn't, you could be missing out.

AI adoption in advertising isn't just about automation. You need to make sure your campaigns are positioned and optimized for where the platforms are heading next.

07/23/2026

We don't believe in checking boxes and calling it done.

Our clients deserve work that's thoughtful and done with care. That means going the extra mile, paying attention to the details and treating every business like it's our own.

That's the standard we hold ourselves to every day: Expect excellence.

07/22/2026

07/22/2026

Will my website still matter as zero-click marketing and AI Overviews become more prevalent?

Yes, but the role of your website is changing. AI visibility and agentic engine optimization are becoming part of every forward-looking digital strategy as more people rely on AI to research businesses before taking action.

Websites are still your space. Your website is your way of owning your message about your brand that no one else can touch. What you put on your site is what's real to you, and what you want the world to know about your brand. Whether that's how people make purchases or find out about your company is up in the air.

In the future, you might make purchases directly within search results, and at some point, you're going to be able to request a quote, contact someone or get a demo directly within Google AI, ChatGPT, Claude and other agentic engines without ever visiting a website.

But your website still matters. It’s becoming more about thinking of your site as a hub to all of the places that a visitor might find you, as information that used to funnel to 3 to 4 different search engines is now cited everywhere, opening a world of endless possibilities for brand visibility.

The businesses that win won't treat their website as a destination alone, but rather a source that powers every place their brand appears.

07/21/2026

AI might already be sending people to your website, but there's a good chance GA4 isn't making that obvious.

A quick search inside your reports can uncover traffic from tools like ChatGPT, Gemini, Claude, Perplexity and more, and one simple GA4 customization can give you a much clearer picture over time, including which pages AI platforms trust enough to recommend.

The numbers may look small at first glance, but the conversions often tell a very different story.

Learn more about tracking AI traffic with AI Tools:
https://www.directom.com/how-many-people-found-your-site-with-ai/

AI tools like ChatGPT and Perplexity send real visitors to your site, but GA4 hides them. Here's how to track your AI traffic in a few clicks.

07/20/2026

Is your website optimized for humans and AI?

It needs to be, or you'll notice a dip in rankings and visibility.

Google and AI are rewarding websites that make information easy to find and actions easy to complete. That means your site's experience matters just as much as its content.

Readability, navigation and clear messaging have become essential for better visibility in search and AI.