Direct Online Marketing

06/04/2026

Before Abby trades PPC campaigns for diaper duty, we had to celebrate her properly.

We're so excited for this next chapter as she prepares to welcome her first little one into the world. We'll miss having her around for the next few months, but couldn't be happier for her and her growing family.

Wishing Abby all the best on maternity leave. We can't wait to meet the newest member of the extended DOM team.

06/02/2026

Google's new Split View tab experience keeps users inside Google while they explore the link they click, with fewer hard exits and more controlled browsing, offering a different kind of visibility than the traditional landscape.

This shift could affect how traffic behaves, what gets clicked and how long attention sticks.

If you rely on search to drive people somewhere else, this deserves a closer look.

05/22/2026

The team had a great night out in Pittsburgh, taking to the North Shore for some duckpin bowling, food and games at Shorty's.

Getting out of the office always leads to stronger working relationships and we're never afraid to shy away from a little friendly competition.

05/21/2026

2026 marks our 20th year in operation!

Since 2006, we’ve helped companies grow confidently online: reaching audiences in more than 150 countries while building partnerships that last.

Our team has consistently shown up with curiosity, kindness and a “no jerks” mindset that’s been core to who we are from the beginning.

There’s immense gratitude in every problem solved, every Good Onion thrown (some more accurate than others) and every successful campaign we’ve been a part of.

If you’ve contributed to our story, whether as a teammate, client or partner; thank you.

Here’s to the next 20 years of learning, evolving and showing up with heart.

05/21/2026

For years, SEO rewarded the biggest guide in the room. The more keywords and backlinks, the more chances to win clicks, but now GEO has flipped the script.

AI systems don’t need your 5,000-word masterpiece to answer a question. They need a clean, extractable answer they can quote with confidence.

Some of the tactics necessary to adjust are going to feel messy, and you’re probably going to experience things that go against best practices you’ve been perfecting for years.

AI models don’t care how elegant your content map looks. They want to see that your answer is easy to lift without digging through six paragraphs.

Don’t misconstrue it; the old SEO fundamentals still matter, but aren’t the whole game anymore.

If you've spent years optimizing for Google, GEO will feel familiar — until it doesn't. Here's where the old rules hold and where they break.

05/13/2026

Google AI Mode is here and the search experience is about to look a lot different for the first time in a long time.

Brands still treating SEO like a checklist instead of a visibility strategy will need to pivot. And fast.

Google AI Overviews were only the warm-up act.

Some businesses are about to notice a dip in traffic, and many companies might not realize until it’s too late.

We broke down what this launch signals, what marketers should pay attention to now and where search behavior is clearly heading next.
https://www.directom.com/how-to-optimize-your-website-for-google-ai-mode/

Want your site to rank in Google's AI Mode? Discover actionable tips to boost visibility, improve content structure, and stay ahead of the AI search shift.

05/05/2026

What better way to celebrate Cinco de Mayo than a preemptive Taco Tuesday?

04/28/2026

We don’t (usually) wear capes, but we're pretty good at saving the day for our clients.

Whether it’s optimizing workflows, boosting AI visibility or streamlining operations, our team is on a mission to make processes smarter, faster and better.

Here's to the problem-solvers, innovators and doers who keep things running smoothly.

04/23/2026

We know great ideas start with great stories.

From marketing insights and personal growth to fantasy and fiction, books are our secret weapon for inspiration.

What book is inspiring your next big idea? Drop your recommendations below!

04/21/2026

Looking for something to do while you’re in town for the NFL Draft?

Check out Moonshot Museum, voted #9 Best Science Museum of 2026 by USA Today 10Best.

This one-of-a-kind, North Side hidden gem, located just a few blocks from Acrisure Stadium, offers visitors of all ages opportunities to experience PA’s only space museum with up close views of actual spacecraft construction.

The museum is open Thursday - Sunday from 11 AM - 4 PM.

Plan your visit today:
https://heyor.ca/Qh5n5m