Direct Online Marketing

09/23/2026

Recent research suggests that 90% of search results surfaced across AI search tools pull information from roughly the first 30% of a page.

That has a pretty clear implication for website content. For AI search visibility, content placement matters.

Important information buried halfway down the page may never make it into the material AI systems use. Key answers, context & expertise need to earn a higher spot on the page, while the experience still needs to make sense for an actual human reading it.

09/18/2026

AI answers are taking clicks and organic sessions have flattened for plenty of sites. Finance departments want a cleaner connection between marketing spend and revenue, and years of reports packed with keyword rankings haven’t exactly helped SEO’s case.

So, is the SEO investment still worth it?

For many established mid-market companies, yes. But there are situations where cutting the budget, reducing scope or moving dollars elsewhere makes sense. The harder question is knowing which situation your company is actually in.

We break down the ROI math behind SEO vs. paid search, why a 60-day pipeline problem changes the answer, what happens after a 12-month SEO pause & which metrics deserve a seat in a budget conversation.

Read the full blog ⬇️
https://www.directom.com/is-seo-still-worth-it/

Is SEO still worth the budget with AI search changing results? Get an honest breakdown of SEO ROI, timelines, and when to cut spend. Free SEO audit available.

09/17/2026

Root, root, root for the DOM team!

Today’s KPI’s:
- 35 hot dogs consumed
- 1 bottle of sunscreen forgotten
- Pirates Win

The team had a blast stepping out of the office for the afternoon, cheering on the Buccos and taking in America's most beautiful ballpark.

09/15/2026

Your Google Business Profile is tied to a real business and location, which gives it a level of credibility that generic AI-generated content can’t easily replicate. It also gives businesses direct control over products, posts, events, photos, business information & more.

As AI-generated content becomes easier to produce, verified digital properties carry more weight. Businesses should take ownership of the places across the web that reference their brand, then keep the information accurate, useful and distinctly theirs.

09/11/2026

Claude is adding watermarking to AI-generated content, and that could make human-written content more valuable.

AI can produce articles, website copy, code and plenty more in seconds, but with watermarking, AI systems and agents may have another way to identify content that hasn’t been written by a person.

Original experience, personal insight, useful details and a clear human point of view carry more weight as generic AI content gets easier to produce.

09/09/2026

Are you ready for some football? Our team certainly is, and the AFC North is well represented.

09/08/2026

We treat every client engagement like a draft in progress, always testing and reworking until it's effective.

We track industry changes and watch how client campaigns actually perform week to week, so our recommendations are built on what's happening right now and not what worked back in January.

We push our own team as hard as we push for client results. Better work comes from people who keep asking how to make it better.

09/05/2026

Cheesin' for , and one of our favorite in-office traditions.

09/02/2026

What should I focus on when updating website content?

Most business owners spend time adding content when they should be making existing content easier to understand, and the simplest fix is to start with readability.

The easier your content is to read, the easier it is for AI to understand it, for Google to read it and for visitors to find what they need.

Clear content helps people understand your message faster and makes your website work better over time.

Small improvements in readability can have a bigger impact than many business owners expect, and clean writing, clear organization and content that's easy to scan all help create a better experience for both search engines and real people.

08/31/2026

Businesses want more qualified leads, better visibility online and marketing that genuinely supports growth. We can help.

Through GEO, SEO and paid advertising, we help businesses connect with the right audience and turn online visibility into real growth.

We're looking to connect with ambitious businesses across Latin America that are ready to grow.
https://www.directom.com/services/latam-export-services/