Fifth Influence

Fifth Influence Emotive & performance driven campaigns for progressive brands, organizations, & issue advocacy groups

04/29/2026

Hot takes, fresh takes, and maybe a few that spark some debate 🔥
We’re putting some of our unfiltered opinions out there and seeing who agrees, who disagrees, and who’s ready to argue about it in the comments.
What’s a hot take you’ll stand by no matter what?

04/23/2026

How would you sell this like it’s worth a million dollars? 💰⚽️
At Fifth Influence, we’re always thinking bigger, bolder, and just a little more fun. Even a kickball can become a million-dollar pitch with the right angle.
What’s your strategy?

04/14/2026

🖥️ Desk Talk: George Edition
A closer look at George’s desk — where the essentials meet a few unexpected extras.
Take a peek and see what it says about him. 👀

04/09/2026

🖥️ What’s Really on Our Desks
Not the laptops or notebooks… the random stuff. The things you don’t expect but somehow can’t live without.

Take a look — it says a lot more than you’d think. 👀

04/02/2026

Lunch isn’t just a break… it’s a reset.
Mike and lunch? Let’s just say it’s less of a break and more of a full production 🍔😂

03/26/2026

🏝️ Deserted Island Picks
We asked the team what they’d bring if they were stranded on a deserted island… and the answers were anything but predictable.
Some choices make sense, others… you’ll have to see for yourself. 👀

📚 Currently ReadingA quick look at what’s on our team’s reading list right now. Different genres, different stories, but...
03/16/2026

📚 Currently Reading
A quick look at what’s on our team’s reading list right now. Different genres, different stories, but all great picks.
Swipe through to see what everyone’s currently diving into.

Three Reed Awards — including our first for a broadcast TV ad and a campaign website.Last night at the Campaigns and Ele...
03/13/2026

Three Reed Awards — including our first for a broadcast TV ad and a campaign website.

Last night at the Campaigns and Elections Reed Awards, Fifth Influence was honored with three national awards for our work on the Heather Schmidt Bresnahan for Judge campaign:
🏆 Best Online Video – Biographical – Democrat
🏆 Best Website – County, Local, or Judicial Campaign
🏆 Best TV Ad on a Shoestring Budget – Democrat

Judicial races present a unique strategic challenge. In crowded countywide contests with long ballots, the objective is often less about persuasion and more about clarity, recognition, and trust.

Every piece of creative—from video to broadcast to digital presence—has to work together so the candidate stands out when voters reach that section of the ballot.

In this post we’re sharing two photos from the Reed Awards ceremony along with three mobile views of the campaign website that helped earn the award for Best Website – County, Local, or Judicial Campaign.

We’re proud of the work and grateful for the collaboration behind it.

Thank you to Heather Schmidt Bresnahan, Mike Veon, and Lisa Baldis for the partnership and trust.

And congratulations to the incredible Fifth Influence team behind the campaign: John Craig, Billy Jo Molinari, Michael Pernice, Tanya Posavatz, Ariadna BledĂ  Ripoll, and George Potts.

We’re honored to see this work recognized among so many outstanding campaigns from across the country.

In down-ballot races, recognition is often the real battleground.

We’re celebrating our Lead Designer Billy Jo Molinari, who was recently featured by QBurgh ! 🎉Billy Jo’s creativity, hum...
03/06/2026

We’re celebrating our Lead Designer Billy Jo Molinari, who was recently featured by QBurgh ! 🎉

Billy Jo’s creativity, humor, and sharp design instincts help power so much of the work we produce at Fifth Influence — from advocacy campaigns to storytelling for organizations making a difference in our communities.

We’re proud to have Billy Jo on our team and thrilled to see their work and perspective recognized.

Give the article a read here:
🔗 https://qburgh.com/hilarious-rivalry/

👏 Congratulations, Billy Jo!



American Advertising Federation Pittsburgh AIGA Pittsburgh

03/05/2026

A narrative is forming that Pittsburgh is becoming a “news desert.”

That story is incomplete.

This week we launched the “At Work” campaign with the Center for Media Innovation at Point Park University for the Pittsburgh Media Partnership to show something important:
- Local journalism is still here.
- It’s thriving across Southwestern Pennsylvania.
- And more than 40 newsrooms are working together to strengthen the future of local news.

The campaign also invites the public to actively support local journalism and the reporters doing the work that keeps our communities informed.

Learn more about the campaign here: https://www.pghmediapartnership.org/40-newsrooms-at-work-every-day-in-pittsburgh-for-you

This campaign will run through May 2026, and it moved quickly. We kicked the project off on February 9, and our team completed concept development (27 ideas explored, 4 finalists presented), creative production, and media planning in just three weeks.

Huge thanks to Andrew Conte, Kimberly Palmiero, and Debra DeCourcy for their collaboration and leadership. Thank you Press Forward for your support and the entire PMP membership for their enthusiasm.

03/04/2026

🎤 George: On the Spot
We threw a few random questions his way and let the answers roll. No prep, no filters — just quick reactions and classic George energy.
You never really know what you’re going to get… and that’s the best part.

02/26/2026

✨ New Year, Same Goals (Still Going Strong) ✨
We checked in on everyone’s resolutions — some ambitious, some realistic, and some very on brand.
No spoilers here… but let’s just say the motivation is still alive (for now).

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204 5th Avenue, Suite 501
Pittsburgh, PA
15222

Telephone

+14125025087

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