10/09/2026
We're not suggesting that our VP Content Production, John Craig, has been canonized. But we think the image makes a compelling case.
And we're reasonably certain John hasn't competed in the All Valley Karate Championship or started a band called Johnny & The Raviolis. Yet.
These are just a few of the images our team at Fifth Influence has been creating while having some fun experimenting with AI image generation. Our Design Director, Lenore M. Wetzel, is particularly prolific.
Every image has an origin in our office. John's relentlessly positive personality inspired St. John of Pittsburgh. Calling him "Johnny" inspired the Karate Kid scene. His announcement that he'd discovered Lululemon at age 57 prompted concerns about the brand's future credibility.
And a conversation about imaginary band names gave us Johnny & The Raviolis, featuring our VP Media, Tanya Posavatz, who actually performs in a Croatian Tamburitza orchestra.
We laugh a lot during these experiments. We're also learning a lot.
As a digital-first creative agency, we're constantly exploring new technologies, testing their capabilities and developing new ways to translate ideas into compelling visual content.
That exploration informs the creative work we develop for our clients, from digital advertising and social media to video and broader campaigns.
Our clients may never commission Johnny & The Raviolis.
But they benefit from working with a creative team that never stops experimenting.
American Advertising Federation Pittsburgh AMA Pittsburgh
