Fifth Influence

Name: Fifth Influence
Address: 204 5th Avenue, Suite 501, Pittsburgh, PA, 15222, US
Telephone: +14125025087
Price range: $

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Fifth Influence

Emotive & performance driven campaigns for progressive brands, organizations, & issue advocacy groups

09/03/2026

The latter part of August was full of activity and news here at Fifth Influence. Below is just a sample:

- We said goodbye to our summer intern, Sophie Meloy, who returned to Penn State for her senior year.
- We participated in the Pittsburgh Technology Council's Nonprofit Coalition Showcase.
- We had the honor of conducting a video shoot with Pittsburgh icons Art and Patricia Rooney for the Pittsburgh Parks Conservancy, and
- We jumped up seven places to 38th on the Pittsburgh Business Times list of the region's largest advertising, marketing and public relations firms. Nice!

American Advertising Federation Pittsburgh AMA Pittsburgh PRSA Pittsburgh Association of Fundraising Professionals (AFP) Grantmakers of Western Pennsylvania

Tanya Posavatz Lenore M. Wetzel Mike Pernice John Craig George Potts

07/27/2026

We're excited to share some wonderful news!

Our Design Director, Lenore M. Wetzel, has been named to City&State Pennsylvania's 2026 40 in Their Forties.

Lenore's creativity, strategic thinking, and dedication have helped shape countless brands, campaigns, and organizations over the years. She's an incredible designer, an even better teammate, and someone who makes everyone around her better.

Congratulations, Lenore! We couldn't be more proud of this well-deserved recognition.

Read more:
https://www.cityandstatepa.com/power-lists/2026/07/city-state-pa-2026-40-their-40s/414986/

American Advertising Federation Pittsburgh PA Democratic Party American Association of Political Consultants John Craig Mike Pernice Tanya Posavatz George Potts

07/16/2026

Fifth Influence mascot, Coconut George, and his buddy, Positive Pickle, know that PicklesBURGH is quite a big DILL!

Pittsburgh Downtown Partnership Visit Pittsburgh City of Pittsburgh American Advertising Federation Pittsburgh AMA Pittsburgh

07/15/2026

The Fifth Influence office looks a little more like Fifth Influence today.

Yesterday, several new branded wall graphics were installed throughout our space, introducing more of our new primary blue and bringing our positioning to life at a much larger scale.

Bold color. Strong movement. No beige agency walls.

We wanted the space to reflect the work that happens here: creative thinking, direct communication, progressive advocacy, and ideas designed to influence what happens next.

We think the walls understood the assignment.

American Advertising Federation Pittsburgh AMA Pittsburgh AIGA Pittsburgh
Lenore M. Wetzel Tanya Posavatz John Craig Mike Pernice George Potts

07/07/2026

Congratulations to our friends and clients at QBurgh. 🏳️‍🌈

QBurgh is taking a major step forward (https://qburgh.com/qburgh-newspaper-coming/): moving from a twice-a-year magazine-style publication to a monthly newspaper, while continuing to publish its annual Pittsburgh Pride Guide each May.

In a media environment where local journalism is constantly being squeezed, Jeff Freedman and Jim Sheppard are doing something bold, tangible, and deeply rooted in community: putting Pittsburgh LGBTQ+ news, culture, events, politics, opinion, and stories into more hands, more often, all year long.

Fifth Influence is proud to support QBurgh’s growth through paid social media and search advertising that helps connect the publication with advertising partners.

Because when businesses advertise with QBurgh, they are not just buying media. They are helping sustain independent, LGBTQ-owned journalism in Western Pennsylvania.

Please join us in congratulating QBurgh, pick up the new monthly newspaper, and consider supporting them as a reader, subscriber, distribution location, or advertiser.

AMA Pittsburgh American Advertising Federation Pittsburgh

07/04/2026

For 250 years, America has been shaped by people who believed in something bigger than themselves.

The promise engraved at the feet of the Statue of Liberty isn't simply a historical inscription. It is part of the American story. A reminder that freedom, opportunity, and human dignity are aspirations worth striving toward, even when we fall short.

This Independence Day, we're celebrating the ideals that continue to challenge us to become a more perfect union.

Happy Fourth of July from all of us at Fifth Influence. John Craig Mike Pernice Tanya Posavatz George Potts Lenore M. Wetzel

America250 National Immigration Law Center Welcome.us UnidosUS Latino Community Center

07/02/2026

The sentences handed down this week in the Prairieland case deserve the attention of every advocacy organization in America.

Reasonable people can disagree about the facts of the case, the conduct of individual defendants, and the appropriate consequences for criminal acts. Those questions belong in the courts.

What deserves broader discussion is something larger.

Legal scholars, civil liberties advocates, and organizations across the country are raising questions about what this prosecution and the resulting sentences may mean for future protests, political organizing, freedom of association, and First Amendment rights.

At Fifth Influence, we work every day with organizations that educate, organize, advocate, and mobilize communities around issues they care deeply about.

Whether your mission is healthcare, labor, environmental protection, civil rights, education, or democracy itself, the ability to peacefully advocate for change is foundational to that work.

Cases like this deserve careful attention, not because every observer will reach the same conclusion, but because the precedents established today may shape how advocacy organizations, activists, and protest movements operate tomorrow.

We encourage anyone interested in this case to read broadly, examine multiple perspectives, and consider what the outcome may mean for the future of civic engagement in America.

ACLU Democracy Now!

06/26/2026

Learning never stops.

For the past two and a half days, George Potts and Lenore M. Wetzel represented Fifth Influence at the Democratic National Committee NextWave Eastern Regional Bootcamp here in Pittsburgh.

As a digital-first creative agency serving Democratic campaigns, progressive advocacy organizations, mission-driven nonprofits, and future-focused brands, we believe our clients deserve a team that's constantly improving, learning, and evolving.

One of the highlights was meeting DNC Chairman Ken Martin, whose remarks about lifelong learning and investing in people echoed one of the core values we've built Fifth Influence upon.

We're thankful for the opportunity, grateful for the connections we made, and excited to continue serving organizations working to make a difference.

Democrats PA Democratic Party

Address

204 5th Avenue, Suite 501
Pittsburgh, PA
15222

Telephone

+14125025087

Website

http://www.fifthinfluence.com/

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