Poetica Marketing

Poetica Marketing Poetica Marketing is a marketing and events company obsessed with results.

šŸ“¢ Webinar Announcement! Bring high-value leads to your website by spending an hour with Poetica Marketing founder Pat Sc...
09/23/2026

šŸ“¢ Webinar Announcement! Bring high-value leads to your website by spending an hour with Poetica Marketing founder Pat Schober.

Pat's offering a step-by-step playbook for SEO & blogging to increase site traffic, inquiries, and sales.

It's co-hosted by our friends at Therapaideia Training Collective, so visit their website to register: https://trainingfortherapists.com/2026-seo-blogging-webinar

Note: While the primary audience is therapists, many of the tactics we'll discuss are transferable to other industries!

09/11/2026

Hi! Iā€™m Nicole, Lead Designer at Poetica Marketing.

I love to use my creative mind and understanding of people to help businesses make strategic design choices. Whether itā€™s a logo, website, full fledged brand redesign, or even a simple digital graphic, I put all my energy into making sure itā€™s visually appealing and intentionally crafted.

Some fun facts about me:

šŸ  Born: Pittsburgh, PA
šŸ’¼ First Full-Time Job: Junior Designer with cellhelmet
šŸŽØ Favorite Designer: Paula Scher
šŸŽ¶ Favorite Album: Ricky Montgomery by Ricky Montgomery
ā˜• Coffees Per Day: Down to 1 these days, but I love a fun afternoon latte or olipop to pick me back up.
šŸŽ¢ Outside of the Office, Iā€™mā€¦: Hiking, exploring, drawing, reading, playing the piano, or writing
šŸ¤ Ideal Client: Someone who truly loves what they do!

My core philosophy is that everyone with a business has a brand, but not everyone is using it wisely. With my skills, I make it my mission to collaborate closely with a clientā€™s values, goals, and vision to bring their brand to its full potential.

Shoot us a DM us if you want to work with our team!

09/08/2026

šŸ‘‹ Hey there! Iā€™m Pat, the founder of Poetica Marketing.

I started this agency in 2018 with a singular goal: to help small businesses and brands meet their full potential through thoughtful, innovative, and affordable marketing campaigns that boost revenue.

Some fast facts about me:

šŸ  Born: Lancaster, PA
šŸ’¼ First Full-Time Job: Editor of a B2B Newsletter
šŸ“– Favorite Book: East of Eden
šŸŽ¶ Favorite Album: Living Ghosts by We Hunt Buffalo (though Iā€™m always gushing about something new)
ā˜• Coffees Per Day: Iā€™ve cut back to just one (though I sometimes sneak in a Monster)
šŸŽ¢ Outside of the Office, Iā€™mā€¦: playing guitar, playing pickup on the basketball court, visiting the museum with my son, or talking my wife into taking a hike with me
šŸ¤ Ideal Client: Anyone whoā€™s fun to work with and passionate about their business

I believe that great marketing is achievable even without Fortune 500 budgets. Instead, itā€™s the combination of the right message at the right place at the right time for the right audience.

Anyone can achieve that, and we help make it happen.

DM us if youā€™d like to work together!

08/28/2026

Therapists: If you have your own website, double-check this:

Your CTAs (calls to action).

If youā€™re not doing these right, thereā€™s a good chance youā€™re losing appointments!

Your most important CTAs are the text you place inside your buttons.

Think ā€œClick Hereā€ and ā€œCall Now.ā€

Yes, these are descriptive, but theyā€™re not IMPACTUL.

A great CTA offers a promise.

Instead of ā€œCall Now,ā€ you could try, ā€œStart Your Wellness Journey.ā€

Instead of ā€œSchedule A Consultation,ā€ you could try, ā€œFind the Support You Need.ā€

In both revisions, weā€™re doing two things:

1. Focusing on the site visitor.
2. Focusing on value.

Do those things, and you can book more appointments.

Make time today to double-check your CTAs, especially on your homepage!

08/24/2026

Therapists: You want your website to do well.

Hereā€™s a secret to making that happen:

Niche down.
Create content around super specific topics.

It sounds counterintuitive, but hereā€™s why it works: The more specific you can get, the less SEO competition you have.

And thereā€™s a second, surprising benefit: Drilling down actually helps you create incredibly rich content.

So, take a fresh look at your website:

How general are you being?
Do you have an opportunity to better suit your audience?

To get started, consider this:

1. What trends or topics did you address or see in your last three sessions?
2. What are three angles you could approach each of those topics or trends from?
3. Have you ever covered those before?

If not, you might have some new content opportunities at hand!

(Of course, we should also think about your keyword researchā€”but thatā€™s a different topic for another day! DM us if you want to learn more about it in the meantime.)

Every business owner wants to launch their company to a sea of applause from adoring fans, but most experience crickets....
08/24/2026

Every business owner wants to launch their company to a sea of applause from adoring fans, but most experience crickets.

The problem isnā€™t the business modelā€”itā€™s the lack of launch strategy.

In this blog, we explain how to unleash the full power of your brand on Day One, using strategies like:

šŸ’” Understanding your audience
šŸ’” Nailing your branding
šŸ’” Creating a strategic timeline
šŸ’” And more!

Plus, we include a recent real-world case study from client brand launch.

Read the full blog to learn more: https://www.poeticamarketing.com/brand-launch-strategy-the-ultimate-rollout-plan/

Stay ahead of your competition with sharper marketing tactics. In this webinar, Poetica Marketing founder Pat Schober ou...
08/24/2026

Stay ahead of your competition with sharper marketing tactics. In this webinar, Poetica Marketing founder Pat Schober outlines:

šŸ’” How AI is disrupting marketing strategiesā€”for better and for worse
šŸ’” How to understand SEO & GEOā€”and build content accordingly
šŸ’” How to best stand out to your audiences in 2025
šŸ’” How to capitalize on each and every customer interaction
šŸ’” And more!

Watch the full webinar: https://www.youtube.com/watch?v=k_umj3pchEA

How do ChatGPT and other AI tools fit into your marketing strategy? Itā€™s a complicated question with a complicated answe...
08/24/2026

How do ChatGPT and other AI tools fit into your marketing strategy?

Itā€™s a complicated question with a complicated answer.

The power in AI is its rapid ideation and content creation, but that paves the way for even bigger problems.

Check out Patā€™s blog for three critical pros and cons to ChatGPT so you know exactly how it could benefitā€”or even harmā€”your business. Check it out here: https://www.poeticamarketing.com/3-pros-and-cons-of-chatgpt-in-content-marketing/

Weā€™ve all been there: You have a terrific business, but you donā€™t have the marketing budget to promote it. This blog is ...
08/24/2026

Weā€™ve all been there: You have a terrific business, but you donā€™t have the marketing budget to promote it.

This blog is for that exact situation.

In this article, we outline low-cost, high-impact strategies you can deploy for less than $100.

Learn the secrets to methods like:

āœ… Networking with intention
āœ… Leveraging partnerships for wider reach
āœ… Creating original content that resonates

Read the full blog to learn more: https://www.poeticamarketing.com/if-i-only-had-100-for-marketing/

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Pittsburgh, PA
15211

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14125220647

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