10/15/2026
Meet Generation One Collect, a new home for sports card enthusiasts founded by future MLB Hall of Famer Mike Trout, built around the athletes, stories, and shared excitement that make collecting special.
Our team had the opportunity to help bring the brand to life through logo design and visual identity. The logo brings the brand's core elements, a “G” and a “1,” together into a single italicized mark. The forward slant adds a sense of movement and energy, reflecting the athleticism at the heart of the brand.
A new brand for a new generation of collectors. We're excited to see Gen One Collect come to life and proud to have played a part in its beginnings! ⚾
Explore the brand: https://loom.ly/-S-jot8
Read more about Mike Trout's vision for Gen One Collect from Sports Illustrated: https://loom.ly/j3VBJF4