09/05/2026
A local offer does not go from idea to doorstep by accident. It follows a strategy.
Here’s the postcard campaign journey:
• Choose an offer: Create a clear reason for local customers to respond.
• Design the ad: Turn the offer into a polished postcard that earns attention quickly.
• Select the routes: Target 5,000 homes across Upper St. Clair, Mt. Lebanon, Bethel Park, Peters Township, Wexford, Cranberry Township, and Squirrel Hill.
• Print and prepare: Coordinate production so the campaign is ready for delivery.
• Mail to the neighborhood: Put the offer directly in front of potential customers at home.
Shared-cost mailing makes local reach more efficient, while one-business-per-category exclusivity helps each participating business stand apart. Spots are limited for the third week of August campaign.
Practical tip: Before designing your postcard, write one offer and one action you want the recipient to take. A focused message is easier to notice, remember, and respond to.
Want to see what offer would make the strongest postcard for your business? What would you put in front of 5,000 Pittsburgh-area homes?