Talon Media

06/17/2026

💪The strongest businesses today usually combine a reputation people trust🥇 and a digital presence people can actually find.

And customer behavior has changed:
• Now people check reviews before visiting;
• Search businesses on their phones;
• Browse Instagram before choosing where to go;
• And make decisions while they’re already driving through town looking for their next stop.

✅ Because people trust recommendations. Reputation travels fast.

Question for local business owners:�What’s brought you more customers lately — referrals or online visibility?

Leave us a comment. We’d genuinely love to hear the answers.
413-496-6322 | [email protected]
Talon Media�Locally based — Ready when you are.

06/08/2026

At Talon Media, we believe every story deserves to be seen, heard, and celebrated. 🌈

This Pride Month, we’re proud to support creativity, authenticity, and the power of being unapologetically yourself. Whether it’s through photography, video, branding, social media, or creative storytelling — we love helping businesses, artists, and individuals share what makes them unique.

Here’s to a month filled with love, expression, community, and colorful creativity. Happy Pride from Talon Media! 💜

06/03/2026

The Berkshires can be a funny place😉 to do business.

But it’s also a place where reputation still matters. Community still matters. And businesses that feel genuine usually stand out more than businesses trying too hard to look polished.

That’s one reason local marketing matters so much here. People want to support businesses that feel connected to the region and the people in it.

So we’re curious: 💖What’s the most “Berkshire” part of running your business? Leave us a comment below — we know you’ve got stories.

1Berkshire

05/27/2026

05/27/2026

Good marketing feels better. Great marketing proves it. Here’s what changed for Shakespeare & Company:

• Impressions: 729K → 2.2M
• Clicks: 3,706 → 4,266
• Increased traffic, ticket sales and program enrollment

But the biggest shift? Confidence.

“I think it is more robust, more targeted, more scalable,” says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company. “We will be able to attribute digital marketing and Google placements as key drivers behind ticket sales and program enrollment.”

And the partnership behind that progress?

“I would describe Talon Media as accommodating, well-versed, flexible, results-focused, human-leaning and communicative.”

This is what happens when marketing stops being guesswork — and starts becoming a system.

413-496-6322 | [email protected]

Talon Media
Your neighbors. Your media partner.

05/25/2026

This Memorial Day, Talon Media honors and remembers the brave men and women who made the ultimate sacrifice for our country. 🇺🇸

As we spend time with family, friends, and our communities this weekend, we pause to reflect with gratitude for those who served and gave everything.

To the local businesses working hard to bring people together and support their communities — your story matters too. Strong communities are built through connection, support, and remembering what truly matters.

Wishing everyone a safe and meaningful Memorial Day weekend from Talon Media

05/20/2026

Most marketing problems aren’t campaign problems. They’re system problems.
Outdated assets
Inconsistent messaging
Wasted ad spend
Shakespeare & Company saw this firsthand.

“Our information was outdated prior to working with Talon, which helped us do quite a bit of clean-up in terms of visual assets, off-brand copy, wonky keywords, services we no longer offer, and confusion between other Shakespeare companies and businesses of the same name, says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company.

Instead of patching things, we rebuilt the foundation together:
SEO and SEM alignment
Programmatic display improvements
Structured campaign strategy
Full Google Grant optimization
What was once reactive became scalable. And that’s where momentum starts.

413-496-6322 | [email protected]

Talon Media
Locally based. Ready when you are.

05/13/2026

What happens when your marketing finally matches your reputation? You grow beyond your region.

Shakespeare & Company had long been a staple in the Berkshires, but their digital reach told a different story. That changed with a more intentional strategy:
Refined geographic targeting
Audience segmentation
Better alignment between messaging and programs
Strategic use of Google Grant and paid media

The result?

“Our website traffic and ticket sales have increased, our overall brand awareness has improved,” says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company. “We’ve expanded our advertising reach to bolster some of our programs with national reach as opposed to regional, with early success.”

Same organization. Bigger stage.

413-496-6322 | [email protected]

Talon Media
Your neighbors. Your media partner.

05/10/2026

Mother’s Day is a reminder that connection matters. 💐

The businesses that stand out are the ones that make people feel something — appreciated, seen, remembered, and valued. That’s what great marketing does. At Talon Media, we help businesses create meaningful content that connects with their audience and builds real community around their brand.

Whether you need social media management, content creation, branding, or marketing support, we’re here to help your business grow. 🌷

Happy Mother’s Day from Talon Media!