Talon Media

05/27/2026

05/27/2026

Good marketing feels better. Great marketing proves it. Here’s what changed for Shakespeare & Company:

• Impressions: 729K → 2.2M
• Clicks: 3,706 → 4,266
• Increased traffic, ticket sales and program enrollment

But the biggest shift? Confidence.

“I think it is more robust, more targeted, more scalable,” says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company. “We will be able to attribute digital marketing and Google placements as key drivers behind ticket sales and program enrollment.”

And the partnership behind that progress?

“I would describe Talon Media as accommodating, well-versed, flexible, results-focused, human-leaning and communicative.”

This is what happens when marketing stops being guesswork — and starts becoming a system.

413-496-6322 | [email protected]

Talon Media
Your neighbors. Your media partner.

05/25/2026

This Memorial Day, Talon Media honors and remembers the brave men and women who made the ultimate sacrifice for our country. 🇺🇸

As we spend time with family, friends, and our communities this weekend, we pause to reflect with gratitude for those who served and gave everything.

To the local businesses working hard to bring people together and support their communities — your story matters too. Strong communities are built through connection, support, and remembering what truly matters.

Wishing everyone a safe and meaningful Memorial Day weekend from Talon Media

05/20/2026

Most marketing problems aren’t campaign problems. They’re system problems.
Outdated assets
Inconsistent messaging
Wasted ad spend
Shakespeare & Company saw this firsthand.

“Our information was outdated prior to working with Talon, which helped us do quite a bit of clean-up in terms of visual assets, off-brand copy, wonky keywords, services we no longer offer, and confusion between other Shakespeare companies and businesses of the same name, says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company.

Instead of patching things, we rebuilt the foundation together:
SEO and SEM alignment
Programmatic display improvements
Structured campaign strategy
Full Google Grant optimization
What was once reactive became scalable. And that’s where momentum starts.

413-496-6322 | [email protected]

Talon Media
Locally based. Ready when you are.

05/13/2026

What happens when your marketing finally matches your reputation? You grow beyond your region.

Shakespeare & Company had long been a staple in the Berkshires, but their digital reach told a different story. That changed with a more intentional strategy:
Refined geographic targeting
Audience segmentation
Better alignment between messaging and programs
Strategic use of Google Grant and paid media

The result?

“Our website traffic and ticket sales have increased, our overall brand awareness has improved,” says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company. “We’ve expanded our advertising reach to bolster some of our programs with national reach as opposed to regional, with early success.”

Same organization. Bigger stage.

413-496-6322 | [email protected]

Talon Media
Your neighbors. Your media partner.

05/10/2026

Mother’s Day is a reminder that connection matters. 💐

The businesses that stand out are the ones that make people feel something — appreciated, seen, remembered, and valued. That’s what great marketing does. At Talon Media, we help businesses create meaningful content that connects with their audience and builds real community around their brand.

Whether you need social media management, content creation, branding, or marketing support, we’re here to help your business grow. 🌷

Happy Mother’s Day from Talon Media!

05/06/2026

When you’re a small marketing team, you don’t need another vendor. You need a partner.
That’s exactly what happened with Shakespeare & Company

“We have a very small marketing & communications team as a non-profit, cultural organization,” says Jaclyn Stevenson, Director of Marketing & Communications at Shakespeare & Company. “We benefit greatly from having Talon manage our Google Grant and paid placements.”

But what made the difference wasn’t just ex*****on. It was the blossoming partnership that naturally emerged from their collaboration.

“Our representatives often take the time to explain the ‘why’ of decisions made, as opposed to simply reporting results.” This made a huge difference.

Together, they rebuilt their marketing foundation:
Smarter keyword strategies
Clearer audience targeting
Campaigns aligned to real business goals
Stronger tracking and reporting

This wasn’t just ex*****on, it was partnership, and it changed everything.

413-496-6322 | [email protected]

Talon Media
Locally based. Ready when you are.

04/29/2026

Every business is unique.
Some are just getting started. Some are rebuilding. Some are ready to grow.

Wherever you are — we’ll help your company blossom.
We don’t believe in one-size-fits-all solutions. We believe in real conversations and building from there. Because growth looks different for everyone.

Let’s talk.
413-496-6322 | [email protected]

04/27/2026

🚨 VOTE NOW! 🚨
The 5th Annual Shopper’s Choice Awards are here—and it’s time for the community to decide who stands out in 2026.

At Talon Media Agency, we love seeing local businesses get the recognition they deserve. This is what strong community + strong marketing looks like.

👉 Support your favorite local businesses and cast your vote today.

Let’s celebrate the brands making an impact across the Berkshires 👏

🌟 It’s Time to Vote in the Shopper’s Choice Awards! 🌟

Who stands out as the best in town? From great food and shopping to trusted local services — your vote helps decide it all!

🗳️ Vote now at: shopperschoiceawards.com
💙 Show your support for local businesses
🏆 Help crown this year’s winners

Don’t miss your chance to celebrate the very best in our community — vote today!

04/23/2026

Spring is in the air, and that means more movement and energy.
When your marketing is working, you notice it too:

📞 More calls
📲 More engagements
🚶‍♂️‍➡️ More familiar faces walking in

That’s the kind of momentum we focus on: real results that make your advertising worth it.

Let’s build something that lasts beyond spring.
Call 413-496-6322 | [email protected]