AH&M Marketing Communications

AH&M Marketing Communications We bring to our clients almost 30 years of experience working with leading multinationals in the Americas, Europe, Asia, the Middle East and Africa.

AH&M is a global B2B media relations and communications agency that brings to our clients almost 30 years of experience working with leading multinationals in the Americas, Europe, Asia, the Middle East and Africa. Established in 1988, AH&M is a global B2B media relations and communications agency that delivers the expert guidance, strategic know-how and brand-building expertise companies need to turn business challenges into business opportunities. Since our founding, AH&M has specialized in media relations, marketing communications, content development, advertising, branding, executive positioning, employee engagement, speaker programs and digital marketing. With a successful track record serving many of the world’s leading corporations and deep knowledge of global markets, AH&M understands the challenges companies face. From this perspective, we are able to help clients create the communications strategies they need to engage stakeholders, maximize brand awareness and drive business growth. Today, AH&M covers over 90 percent of world markets across more than 50 major industries. Our unmatched expertise, commitment to our clients, passion and strategic approach to our work are what separate us from other agencies and underscore our ability to deliver tailored, high-quality solutions that consistently achieve results.

Chemistry is Everything. This year, the American Chemical Society is celebrating its 150th anniversary!  🎉Congratulation...
09/01/2026

Chemistry is Everything.

This year, the American Chemical Society is celebrating its 150th anniversary! 🎉

Congratulations!

As a B2B public relations agency deeply embedded in the and industries, we frequently collaborate with the excellent team at C&EN.

We're proud to work with the world's scientific community to help amplify our clients' innovations and share insights that further educate those specializing in , , , , and so many other important industries.

Here's to another 150 years of discovery, collaboration and telling the stories that move science forward. 🥂

MEDevice Boston exhibitors…As you gear up for the show this week, take a moment to inventory your communications activit...
08/24/2026

MEDevice Boston exhibitors…

As you gear up for the show this week, take a moment to inventory your communications activities.

Did you maximize your show’s ROI by implementing a strategy that drives customers to your booth?

Think you don’t have anything newsworthy to communicate?

You’d be surprised.

Another misconception is that communications plans have to be elaborate and expensive.

AH&M can recommend cost-effective, proven strategies to make your brand stand out.

We’ll be at the show on Wednesday, August 26, to speak with exhibitors about strategies they can implement at their next tradeshow.

If we don’t connect at the show and this sounds interesting to you, reach out to us at [email protected].

Have a great show!

Nominations are open for the Plastics Hall Of Fame Class of 2027.  More information can be found here on the Plastics In...
08/20/2026

Nominations are open for the Plastics Hall Of Fame Class of 2027.

More information can be found here on the Plastics Industry Association website: https://plasticshof.org/membership/nominations/

According to the site, the deadline for nominations is September 30, 2026, and self-nominations are permitted. The induction ceremony will be in Orlando on May 2, ahead of .

Good luck to all those who apply.

In case you missed it…📅 The proposal deadline for Call for Speakers at   is October 9, 2026.  This technical conference ...
08/17/2026

In case you missed it…

📅 The proposal deadline for Call for Speakers at is October 9, 2026.

This technical conference is once again integrated into NPE: The Plastics Show!

The submission guidelines can be found here: https://www.4spe.org/antec27

Exhibiting at NPE 2027? Consider establishing a media relations program early with AH&M.

Marketing and communications are closely connected, but they serve different purposes. Too often, the terms are used int...
08/07/2026

Marketing and communications are closely connected, but they serve different purposes. Too often, the terms are used interchangeably.

In a recent Forbes article, the author explains that marketing and communications serve fundamentally different purposes.

◼️ Marketing drives visibility and demand.

◼️ Communications builds trust and credibility.

Here’s an example that we encounter all the time with new clients:

For an upcoming tradeshow exhibition, they’ve designed their booth and placed ads in pre-show trade magazines. They may have also invested in the show’s sponsorship opportunities to drive brand awareness or conducted a lead-gen eblast ahead of the event. These are all great marketing tactics.

What is often overlooked is how the company’s story is communicated before, during and after the event. This is accomplished by:

1. Aligning booth staff around one consistent narrative.

2. Equipping executives with key messages for customer and media conversations.

3. Generating earned media that reinforces the company's expertise.

4. Publishing thought-leadership pieces that extends the conversation beyond the show floor.

When organizations focus exclusively on marketing ex*****on, they can miss the opportunity to build a narrative that earns long-term trust with customers, partners, media and industry influencers.

gets people to your booth. gives them a reason to remember your company.

As many companies begin planning their 2027 marketing budgets, now is the time to ensure communications has a seat at the table from the start.

With nearly 40 years of experience in B2B marketing communications, AH&M has helped companies integrate these disciplines to ensure their message not only reaches but also resonates with the right audiences.

When should you invest in paid media? When you need speed and precision.When should you invest in earned media? When you...
07/30/2026

When should you invest in paid media? When you need speed and precision.

When should you invest in earned media? When you need credibility and staying power.

The reality is that the strongest demand generation strategies don’t choose one over the other – they use both because they solve different problems.

𝗣𝗮𝗶𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗵𝗲𝗹𝗽𝘀:

🔹 Increase visibility for new products, innovations and technical capabilities.

🔹 Reach targeted audiences and generate qualified leads.

🔹 Measure campaign performance and optimize ROI.

𝗘𝗮𝗿𝗻𝗲𝗱 𝗺𝗲𝗱𝗶𝗮 𝗵𝗲𝗹𝗽𝘀:

🔹 Build credibility through case studies, application stories and industry insights.

🔹 Reinforce company messaging through trusted, third-party editorial coverage.

🔹 Strengthen long-term digital presence through authoritative content.

A strategic communications program balances paid opportunities with editorial coverage, using each where it has the greatest impact.

After more than 35 years of working with B2B trade publications, we’ve found that the most successful communications programs integrate paid and earned media into a cohesive, multi-pronged strategy.

How do you decide when to invest in paid media versus earned media?

The biggest   mistake we see manufacturers make isn't creating poor content—it's disappearing for months at a time.One p...
07/08/2026

The biggest mistake we see manufacturers make isn't creating poor content—it's disappearing for months at a time.

One press release won’t change your market position. But twelve months of consistent visibility might.

Showing up regularly in the publications your customers already read keeps your brand top of mind!

Buyers rarely engage after a single touchpoint. A consistent media presence creates more opportunities to be seen while building credibility over time.

Think about how many potential customers you could reach.

And the best part? Consistency doesn’t mean repetition.

Dive into your marketing toolbox and try something new!

◼️A technical article educates design engineers.

◼️ A customer success story builds trust with procurement teams.

◼️ A leadership interview differentiates your company by putting the expertise behind your company front and center.

◼️ Product news keeps distributors and customers informed.

Different tactics reach buyers at different stages, but together they build familiarity and credibility long before a sales conversation begins.

Which type of earned media has delivered the most value for your company?

If you're building a long-term strategy and want another perspective, we're always happy to talk.

This Independence Day marks a 250-year milestone in American history. We at AH&M are grateful for the freedoms we enjoy ...
07/02/2026

This Independence Day marks a 250-year milestone in American history.

We at AH&M are grateful for the freedoms we enjoy and the sacrifices that made them possible.

Wishing everyone an amazing 4th of July! 🎆

June 30 is Social Media Day!This day recognizes the impact social media has on how we interact with each other. 📣⭐ When ...
06/30/2026

June 30 is Social Media Day!

This day recognizes the impact social media has on how we interact with each other. 📣

⭐ When used thoughtfully, social and professional networking platforms — such as LinkedIn, Instagram, X, and TikTok — can be effective tools for businesses.

They are a great way to build communities and brand awareness.

As a and agency, we highly recommend developing a plan for your social media strategy, if you don’t already have one.

It should be proactive, strategic and integrated with your other marketing and communications activities.

📧 Email us at [email protected] to learn how to develop and maximize your social media strategy.


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