Born Collective

Born Collective Born Collective is more of a philosophy than an agency. It’s the belief that your audience deserves better. If that sounds good to you, come along for the ride.

It’s the belief that initiatives must echo the essence of your brand. It’s the belief that in a mass produced, disposable world we need to stop creating stuff and start delivering substance. And it’s the belief that while we should never take our eye off the destination, everyone should enjoy the journey.

We’d like to talk to you about Rocky Balboa. You know…the boxer we followed in six movies (although only the first two ...
04/30/2025

We’d like to talk to you about Rocky Balboa.

You know…the boxer we followed in six movies (although only the first two were really good.) Not because we love movies. We do. Not because we love boxing. Not so much. But because we love branding.

In each movie, we see a different Rocky. First, a slow, southpaw bruiser. Next, a right-handed brawler. Then, a boxer with footwork and speed. By the end he relies on “good old-fashioned blunt force trauma.” What a mess of a brand.

Or is he?

Actually, he’s an example of (forgive us) rock-solid brand positioning and a living, breathing, sweating model of how beloved a brand can become when it provides an unfailingly consistent experience. The outward manifestation changes over the years, but the brand foundation stays exactly the same—indomitable will.

How is your brand positioned? If they give it any thought at all, most organizations worry about if they’re a boxer or a puncher without considering the underlying strategy. Many don’t know how to uncover it.

We do. And we’ve boxed (sorry) it up as a Strategic Positioning package to give you the foundation that guides the creation, evolution, and support of your brand—whether we do the next creative steps, or your internal team does.

Find out a bit more at: https://bit.ly/BCbrandstrategy

11/11/2024

Another year where we are tremendously proud of our partnership with Jenn B. Smith, Sarah Meyer, Leigh Martino Toerper, Bridget Hagen, and the entire Grow-NY team. And another year of being completely impressed with the food and ag innovators that we are lucky enough to meet, feature in video, promote, and welcome to our amazing region.

10/10/2024

It’s a brand new day at EquiCenter, Inc.

We are privileged to have worked with our friends at EquiCenter to create a refreshed brand that reflects all they do for our community.

There’s the Kentucky Derby. There’s the Super Bowl. And there's the announcement of the Grow-NY Finalists. Every year, i...
08/13/2024

There’s the Kentucky Derby. There’s the Super Bowl. And there's the announcement of the Grow-NY Finalists.

Every year, it’s an exciting day that brings out the bettor in all of us at Born Collective. Once our partners at the Grow-NY Food & Agriculture Competition reveal the 20 startups to vie for $3 million in prize money at the Grow-NY Summit in November, we enjoy learning about each finalist and placing our bets (usually beer) about who we think will take home a prize. Sometimes we're right...but we’re always astounded at the innovation the companies are bringing to our region.

Together, regardless of who wins, they bring out the “better" in all of food and ag. Learn more about this year's finalists here --> https://www.grow-ny.com/empire-state-development-announces-selected-finalists-for-round-six-of-annual-3-million-grow-ny-global-business-competition/

We’re big believers in drinking responsibly…in ways beyond the expected. We are privileged to work with the New York Win...
07/24/2024

We’re big believers in drinking responsibly…in ways beyond the expected.

We are privileged to work with the New York Wine & Grape Foundation and so many New York wineries to support sustainable winegrowing across our great state.

It’s always cool to see a logo we developed out in the world. Often, it’s for a single organization. But when one starts to pop up all over the place, it’s extra gratifying—especially when it’s for something we believe in so strongly.

So please look for the Sustainable Winegrowing trustmark on bottles from and websites of NY grape growers and wineries. Purchase some great wine that is truly doing good...and drink responsibly in multiple ways.

There’s groundbreaking. And then there’s groundbreaking. Our friends at EquiCenter, Inc. have always been innovators and...
07/15/2024

There’s groundbreaking. And then there’s groundbreaking.

Our friends at EquiCenter, Inc. have always been innovators and pioneers and remain the area leaders in adaptive riding and therapeutic horsemanship. Now, we’re joining the community in celebrating their physical groundbreaking on their new indoor arena that will expand their ability to help people of all abilities and with diverse needs.

No doubt it will be a magical place as soon as the doors open. Learn more: https://www.equicenterny.org/post/equicenter-expands-facility-to-accommodate-growing-need

You know how mom used to say she loved all her kids equally, but you always suspected she wasn't being completely honest...
05/21/2024

You know how mom used to say she loved all her kids equally, but you always suspected she wasn't being completely honest...

Through our work with the New York wine industry, Born Collective has come to equally love all the winemaking regions of our great state. But we do feel a special closeness—in proximity of course—to Seneca Lake. As a Rochester-based agency, we are especially excited and proud to be working with the Seneca Lake Wine Trail to help their brand reflect the remarkable place it is and the even more remarkable wines they make.

But we don't want to cause any rivalries or hard feelings, so we're happy to do the same for any other NY wine siblings. We promise not to dress you in matching outfits.

There was a time when you needed horses to spread news quickly. Now we have Facebook. But sometimes news and horses stil...
05/01/2024

There was a time when you needed horses to spread news quickly. Now we have Facebook. But sometimes news and horses still go together.

Born Collective is excited to begin a relationship with EquiCenter, Inc., the beloved non-profit that fosters growth, wellness, and educational opportunities for people of all ages and abilities through the power of equestrian, horticultural, and outdoor experiences.

The amazing work they do goes beyond horses and is continually expanding. Born will help to refine and spread that message so EquiCenter can continue the remarkable ride that began 20 years ago.

https://www.equicenterny.org/

We’ve probably all said it to our kids… When they ask “why" we’ve taken the easy way out and said “because.” At Born, ou...
04/09/2024

We’ve probably all said it to our kids…

When they ask “why" we’ve taken the easy way out and said “because.”

At Born, our answer to why is b+cause. But it isn’t the easy way—it’s the responsible way. b+cause is the non-profit arm of our business and it lets us provide worthy non-profits with our A-team and strategic marketing that fits their budgets.

Why do we love doing what we do? There is no better answer than b+cause. Find out more at https://bit.ly/3TRWpFl

We’re all pretty excited about the coming eclipse. In Rochester, we’ll share a cool experience with friends in Dallas, L...
04/03/2024

We’re all pretty excited about the coming eclipse. In Rochester, we’ll share a cool experience with friends in Dallas, Little Rock, Cleveland, Burlington, and other lucky cities in the path of totality.

But when the darkness recedes and the lights come back on, our community will still have one of the brightest stars.

The Rochester Museum & Science Center is a community treasure—day, night, summer, winter, indoors and out. They’re leading the charge when it comes to the eclipse, but on a daily basis they spark lifelong learning for wide-eyed kids and curious adults. A total eclipse is likely a once-in-a-lifetime event. But The RMSC is a daily inspiration for anyone who values a lifetime of wonder.

At Born, we’re lucky and proud to call them a partner.

03/26/2024

One of the coolest parts of being a Collective is having the flexibility to choose the right team for each project. In this case, to make the most effective and affordable TV spot with our partner Red Straw for Tompkins Community Bank—in themselves the best team in the business.

And choice is good. Right?

Check it out: https://bit.ly/3vuGCUG

Our longtime partner, Grow-NY, is recruiting entrepreneurs, innovators, and startups for year six of the food and ag com...
03/19/2024

Our longtime partner, Grow-NY, is recruiting entrepreneurs, innovators, and startups for year six of the food and ag competition. Because of their efforts in the last five years, there are exciting companies thriving throughout our region.

If you know of an innovative food or ag startup, encourage them to Grow. https://www.grow-ny.com/competition-details/

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PO Box 508
Pittsford, NY
14534

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