Town Crier Marketing Group

02/22/2021

What do B2B buyers value the most when choosing a vendor? Read this to find the 40 elements of value buyers look for and how to fit them into your marketing.

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie The ubiquitous Buyer's Persona, a template for determining what appeals to a purchaser, is outdated. The same is true for the standard “check the demograp...

02/18/2021

Unified Communications made big strides during the pandemic of 2020. Yet there is still plenty of room for growth. Read this to find the opportunities.

Unified Communications made big strides during the pandemic of 2020. Yet there is still plenty of room for growth. Read this to find the opportunities.

02/08/2021

Influence Marketing is on the uptick, with 68% of all marketers planning to use it in 2021. Learn how B2B marketers can get started using it to build their brands and generate leads.

Influencer Marketing is on the uptick in 2021. Learn how B2B can get started, plan, budget and maximize their return on investment.

02/08/2021

Social media is a bit of a hot mess right now. So what’s ahead for 2021? As you consider your new year’s marketing plan, here is a look at the current landscape and what you should do now. https://bit.ly/3q5TDvW

06/22/2020

Don't miss out on the opportunities the post-COVID market brings.


https://towncriergroup.com/accelerate-your-post-covid-marketing-plan-heres-how/

04/17/2020

Make the most of downtime you or your customers maybe experiencing by getting around to projects that build up your marketing content library. Sending out a survey is a great activity during this time. Follow these tips to improve your response rate and quality of data.

Nearly everywhere we look businesses are at a standstill. Whether you are one of those whose business or workload is affected by COVID-19, or it is business as usual for you, this is a great time to ramp up your marketing efforts. Even if you don't have extra downtime, your customers might and there...

04/16/2020

There are many reasons why marketing programs fail, however most top 10 lists include failure to set goals, failure to understand your customer, using the wrong marketing mix and failure to measure results.

It may be tempting to forgo the step of formally defining a goal. You may be thinking “my goal is to increase revenue, what more needs to be said about that?”. However, putting your goals to pen and paper is more than just good planning, it can go a long way toward helping you achieve them.

“A goal properly set is halfway reached” —Zig Ziglar There are many reasons why marketing programs fail, however most top 10 lists include failure to set goals, failure to understand your customer, using the wrong marketing mix and failure to measure results. It may be tempting to forgo the st...

04/15/2020

Case studies can be one of your most powerful tools in your marketing arsenal as they provide third party validation. Follow these tips to develop credible case studies that your prospects will love to read. https://bit.ly/2wIcR4r

Judging by the empty restaurants and malls, as well as sparse traffic on our roads, it would appear that all work has come to a screeching halt. But a peek behind closed doors shows otherwise. Millions of Americans are still hard at work, and some are just taking in some downtime in anticipation of....

04/07/2020

We greatly appreciate your support and referrals. It drives our business, and we couldn't do what we do without you!

03/26/2020

Just for fun...

We have all had that "Oh S&^!" moment when we hit send on an email to the wrong person or post something that did not go over as intended. Corporations do too. Take this quiz to see how famiiar you are with these brought to you by Town Crier.

This interactive content has been created with involve.me

03/20/2020

Now is a great time to hire a freelance consultant to help keep your business goals on track. Here are the top 10 reasons why (you will love #1!)

https://towncriergroup.com/10-reasons-to-hire-a-freelance-consultant-right-now/