10/08/2024
James Svoboda to Speak at the 2024 Engage Conference.
James’s presentation, titled The “Clever”, +Shrewd and [Smart] Approach to PPC During the Age of Stoopid Artificial Intelligence, will dive into the evolving landscape of Pay-Per-Click (PPC) advertising. In this session, attendees will explore the challenges posed by rising CPCs, loose keyword matching, and the opaque nature of search ad copy performance. James will also cover how so-called Artificial Intelligence has infiltrated almost every aspect of paid advertising, what has fundamentally stayed the same, and how marketers can leverage AI to enhance campaign performance.
We’re thrilled to announce that our CEO, James Svoboda, will be speaking at the highly anticipated 2024 Engage Conference! Taking place on October 17 & 18, 2024, at Portland State University.