09/04/2026
From 2017 – 2019, Aardvark helped Park Place Dealerships launch and grow the Park Place Luxury & Supercar Showcase, a luxury lifestyle event at the Four Seasons Resort & Club Dallas at Las Colinas (now the Ritz-Carlton Dallas, Las Colinas). 🏎️ 🙌🏻
Featuring the latest models from Park Place’s collection of dealerships, including Rolls-Royce, Bentley, Maserati, McLaren, Mercedes-Benz, Porsche, Lexus, and Volvo, the event also offered live entertainment, a fashion show, and vendors representing the luxury lifestyle.
As the event grew over the three years, it earned the reputation as the ‘Pebble Beach of the Southwest.’
Aardvark generated hundreds of thousands of dollars in earned media pre-event, on the day of the event, and even post-event. Unfortunately, the event was a casualty of the pandemic.