Parks Associates Research

Parks Associates Research Parks Associates is an internationally recognized market research & consulting firm.

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

We are heading to the Electronic Security Expo 2026 in Irving, June 1-4! ESX is one of the industry’s premier gatherings...
05/29/2026

We are heading to the Electronic Security Expo 2026 in Irving, June 1-4! ESX is one of the industry’s premier gatherings for electronic security and life safety professionals, bringing together dealers, integrators, monitoring professionals, and technology leaders for education, networking, and business growth opportunities.
Learn more: https://esxweb.com/

Interested in meeting with our team onsite? Contact: [email protected]

Frequency jammers are becoming an increasingly important challenge for the security industry, disrupting communications ...
05/29/2026

Frequency jammers are becoming an increasingly important challenge for the security industry, disrupting communications between connected devices and monitoring centers while creating hidden risks for providers and subscribers alike.

In partnership with Telecom Design, Parks Associates hosted the webinar, “Frequency Jammers and the Hidden Risk to Security Monitoring,” featuring experts from across the security ecosystem.

The session covered:
- How RF jammers work
- The risks to security monitoring systems
- The impact on subscriber trust and emergency response
- Strategies for resilient monitoring and mitigation

Industry leaders from Telecom Design, Affiliated Monitoring, RapidSOS, Law Enforcement Consultants, and Parks Associates shared valuable insights into one of the industry’s fastest-growing security concerns.

Download the webinar replay and presentation: https://tinyurl.com/2va9xcnm

How are smart home platforms evolving in the AI era? New research from Parks Associates, “Smart Home Platforms: UX, Loya...
05/29/2026

How are smart home platforms evolving in the AI era? New research from Parks Associates, “Smart Home Platforms: UX, Loyalty, Monetization,” explores the consumer experience behind today’s connected home ecosystems, discussing:
- User experience and platform satisfaction
- Consumer loyalty and switching behavior
- AI-enabled smart home services
- Subscription and bundled service opportunities
- Interoperability expectations and the impact of Matter

As connected homes become more mainstream, platforms delivering seamless experiences and strong integration will have a major advantage.

Learn more: https://tinyurl.com/2nut73yc

Innovation, networking, and meaningful conversations defined this year’s CONNECTIONS™ 2026 in Santa Clara. The event bro...
05/29/2026

Innovation, networking, and meaningful conversations defined this year’s CONNECTIONS™ 2026 in Santa Clara. The event brought together executives, analysts, media, and industry leaders to explore the latest trends in smart home technology, connected entertainment, IoT ecosystems, consumer engagement, and emerging business models shaping the future of digital living.

Thank you to everyone who participated and helped make CONNECTIONS™ 2026 such a memorable event.

A look back at an incredible CONNECTIONS™ 2026 in Santa Clara: https://tinyurl.com/494snf48

Parks Associates is now accepting speaker proposals for Smart Spaces: Apartments, Hospitality, and Community Living, hap...
05/28/2026

Parks Associates is now accepting speaker proposals for Smart Spaces: Apartments, Hospitality, and Community Living, happening September 15–16 in Dallas/Plano, Texas.

This executive conference brings together leaders across property management, multifamily housing, hospitality, and technology to discuss the future of connected living environments and operational innovation. Topics include AI for multifamily, connected operations, cybersecurity, smart infrastructure, sustainability, senior living innovation, and more.

Submit your proposal: https://www.parksassociates.com/event/smart-spaces/speakers-submit

Join Parks Associates on Thursday, June 11 at 12 pm CT, for the Connected Health Summit virtual session, “Enhancing Inde...
05/27/2026

Join Parks Associates on Thursday, June 11 at 12 pm CT, for the Connected Health Summit virtual session, “Enhancing Independence: Safety and Security for Seniors,” to explore how smart home technologies, AI, and connected care services are improving quality of life for seniors and supporting independent living.

Speakers include:
PRESENTER | Jennifer Kent, SVP & Principal Analyst, Parks Associates
KEYNOTE | David Moss, CEO & Co-founder, Care Daily
PANELIST | Ryan Bangerter, CEO, Mytrex Inc.
PANELIST | Logan Harper, Digital Health Product Manager, Boston Children's Hospital
PANELIST | Kristen Valdes, Founder & CEO, b.well Connected Health
PANELIST | Joe Velderman, Chief Strategy Officer, K4Connect
MODERATOR | Kristen Hanich, Senior Director of Research, Parks Associates

Learn more and register: https://tinyurl.com/5by6t2yv

Join Parks Associates on June 30 at 1 PM CDT for the webinar, “Demand Response for All: Bridging the Participation Gap w...
05/25/2026

Join Parks Associates on June 30 at 1 PM CDT for the webinar, “Demand Response for All: Bridging the Participation Gap with HVAC,” sponsored by Carrier . The complimentary webinar discusses strategies to simplify enrollment, bundle value-added services, and turn connected HVAC systems into flexible grid assets through automation, financing, and energy management solutions.

For more info and complimentary registration: https://tinyurl.com/24ncjdkv

05/20/2026
New white paper, “Modernizing Multifamily: Retrofitting Smart Technology for Efficiency and Competitiveness,” in partner...
05/19/2026

New white paper, “Modernizing Multifamily: Retrofitting Smart Technology for Efficiency and Competitiveness,” in partnership with RealPage, evaluates how retrofits like smart access control, leak detection, and energy management solutions are helping property owners reduce maintenance tickets, prevent expensive damage, and improve the resident experience.

Learn more and download complimentary white paper: https://tinyurl.com/kmdbr4rn

Thank you to everyone who joined our webinar, “Beyond the Smart Home: The Rise of Building Intelligence.”The multifamily...
05/19/2026

Thank you to everyone who joined our webinar, “Beyond the Smart Home: The Rise of Building Intelligence.”

The multifamily industry is rapidly evolving beyond individual smart home devices toward fully integrated building intelligence platforms that connect access control, IoT systems, automation, and operational data into a centralized ecosystem. Recent Parks Associates research shows connected building deployments can drive operational efficiency gains and reduce energy and operating costs for multifamily properties.

Now available on demand, this webinar explores:
- Emerging trends in connected building technologies
- Operational benefits of integrated smart systems
- Strategies for improving efficiency and property management
- Insights into the future of intelligent multifamily living

Access the webinar download here: https://tinyurl.com/3saka8rr

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