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Parks Associates Research Parks Associates is an internationally recognized market research & consulting firm.

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

High Dynamic Range (HDR) is helping shape the next generation of video experiences, bringing new possibilities for pictu...
10/19/2026

High Dynamic Range (HDR) is helping shape the next generation of video experiences, bringing new possibilities for picture quality across streaming, broadcasting, connected devices, and gaming.

In partnership with InterDigital, Parks Associates examines the technologies driving HDR forward, the opportunities emerging across the video ecosystem, and the challenges that could influence its adoption.

Discover more in the complimentary white paper, “High Dynamic Range and the Future of Video” - https://www.parksassociates.com/products/whitepapers/high-dynamic-range-and-the-future-of-video

As homeowners adopt batteries, solar, EVs, connected devices, and increasingly sophisticated HVAC systems, the next evol...
10/19/2026

As homeowners adopt batteries, solar, EVs, connected devices, and increasingly sophisticated HVAC systems, the next evolution of the smart home may depend on more than connectivity. It may depend on how intelligently the home can manage and optimize its energy.

Join Parks Associates for “Is a Smart Home Really Smart Without Energy Management?” on Thursday, October 29, at 12:00 PM CT, part of the Smart Energy Summit event series and sponsored by Carrier.

This virtual session will explore the growing role of batteries and HVAC in home energy management, how different energy resources can work together, and how coordinated homes could eventually contribute to virtual power plants, creating new opportunities for efficiency, resilience, flexibility, and value.

Register to explore what it will take to move from the connected smart home to the energy-intelligent home. https://www.parksassociates.com/event/smart-energy-summit/virtual-event-registration

We were cited in a CNBC article, “Apple releases HomeView smart home hub with screen as showcase for Siri AI." Check ou...
10/16/2026

We were cited in a CNBC article, “Apple releases HomeView smart home hub with screen as showcase for Siri AI."

Check out the full article by Kif Leswing here: https://tinyurl.com/5p6seaek

A connected home may be convenient, but managing energy intelligently is what can take the smart home experience further...
10/16/2026

A connected home may be convenient, but managing energy intelligently is what can take the smart home experience further. From battery storage and HVAC to solar and electric vehicles, coordinated energy resources can help improve efficiency, strengthen resilience, and create new opportunities for homes to support the grid.

Join Parks Associates for the virtual session, “Is a Smart Home Really Smart Without Energy Management?” sponsored by Carrier, on Thursday, October 29, at 12:00 PM CT. The discussion will examine the role of energy storage and HVAC in the modern smart home, how different storage solutions serve different needs, and how connected energy resources can contribute to virtual power plants.

Meet the speakers:
- Olivier Bernard, Worldwide Go-To-Market Leader, IoT Services, Amazon Web Services (AWS)
- Mabell Garcia Paine, West Coast Business Development and Sales Leader, Carrier Energy
- Stacy Phillips, Managing Director of Customer Load Management, Duke Energy
- Moderated by Daniel Holcomb, Senior Analyst, Smart Home Research, Parks Associates

Register to attend: https://www.parksassociates.com/products/webinars/is-a-smart-home-really-smart-without-energy-management

We were cited in a TechNewsWorld article, “Apple Expands Smart Home Strategy With New HomeView Hub." Check out the full ...
10/16/2026

We were cited in a TechNewsWorld article, “Apple Expands Smart Home Strategy With New HomeView Hub."

Check out the full article by John P. Mello Jr. here: https://tinyurl.com/8h2tx9zw

Apple is expanding its smart home ecosystem with new devices and AI capabilities, but competing in this market takes mor...
10/16/2026

Apple is expanding its smart home ecosystem with new devices and AI capabilities, but competing in this market takes more than hardware. Building a connected experience that delivers meaningful value to consumers will be just as important.

In the new blog post, “Welcome Home: Apple Becomes a Smart Home Contender,” Daniel Holcomb, Senior Analyst, Smart Home Research at Parks Associates, explores Apple's strategy, the competitive landscape shaped by Amazon and Google, and the growing opportunity for services that make the connected home more useful.

Read the full blog: https://www.parksassociates.com/blogs/home-systems-and-controls/welcome-home-apple-becomes-a-smart-home-contender

Connectivity is becoming an increasingly important part of the multifamily resident experience. Residents rely on their ...
10/14/2026

Connectivity is becoming an increasingly important part of the multifamily resident experience. Residents rely on their networks for work, entertainment, smart home devices, security, and more.

The new Parks Associates white paper, “Beyond Connectivity: Securing the Modern Resident Experience,” in partnership with Calix, explores how reliability, Wi-Fi performance, support, onboarding, and security are shaping expectations for connected living.

Explore the white paper: https://www.parksassociates.com/products/whitepapers/beyond-connectivity-securing-the-modern-resident-experience

As established players defend their positions and new competitors look to expand, success will depend on more than conne...
10/14/2026

As established players defend their positions and new competitors look to expand, success will depend on more than connected devices. Consumers want products that work together, simpler control, and services that make their homes more convenient and secure.

Explore the our latest analyst blog for a closer look at Apple and LG’s potential role in the evolving smart home ecosystem.

Read more: https://www.parksassociates.com/blogs/analyst-blog/apple-and-lg-is-the-smart-home-market-ready-for-another-major-player

Our latest press release explores the return of consumers to pay-TV services and the changing dynamics of the video mark...
10/14/2026

Our latest press release explores the return of consumers to pay-TV services and the changing dynamics of the video market. Through our research, “The New Live TV Model: Skinny Bundles, Sports, News,” we examine how viewing preferences and expectations for live television and channel packages continue to evolve.

We will feature this research and more at Future of Video: Business of Streaming, November 17–18 in Marina del Rey, California. Join us to explore emerging trends in consumer adoption, churn, spending, and the future of video services.

Read the press release: https://www.parksassociates.com/blogs/press-releases/sixteen-percent-of-us-internet-households-have-cancelled-pay-tv-and-returned

Explore the research: https://www.parksassociates.com/products/consumer-electronics-and-entertainment/the-new-live-tv-model-skinny-bundles-sports-news

Register for Future of Video: https://www.parksassociates.com/event/future-of-video

Technology investments are changing how multifamily properties operate and how residents experience their communities. B...
10/13/2026

Technology investments are changing how multifamily properties operate and how residents experience their communities. But which solutions are priorities, what challenges stand in the way, and how do owners and operators measure success?

Parks Associates’ Connected Communities: PropTech Priorities & ROI examines investment strategies across multifamily and master-planned communities, covering solutions such as access control, resident apps, managed Wi-Fi, energy automation, and IoT-enabled services.

Discover the research and explore the factors shaping PropTech decisions.
Learn more: https://www.parksassociates.com/products/mdu-multifamily-tech/connected-communities-proptech-priorities-roi

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75075

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