EFF5 Digital Marketing

EFF5 Digital Marketing We are a Digital Marketing Agency that focuses on small businesses.

We specialize in social media optimization, lead generation, video & picture production, and branding.

Happy Thanksgiving, from our small family to yours!
11/25/2021

Happy Thanksgiving, from our small family to yours!

One reason why you are not ranking higher on Google.Set it and forget it. You are not actively monitoring/managing your ...
10/21/2021

One reason why you are not ranking higher on Google.
Set it and forget it.
You are not actively monitoring/managing your GMB account.

No, it’s not social media, so you don’t have to be on there for hours every day, but you should check up on your account and post at least a few times a week. Answer any questions anyone may have about your business. Reply to reviews, good or bad, make sure your hours, address, and phone number are correct.

Anyone can make suggested changes to your business and it’s important to stay on top of them and change them back especially if it is the wrong information. A common one is the address or hours of operation.

Small business owners, entrepreneurs let’s face it, NEGATIVE reviews SUCK! When you read it before you know it you are t...
10/15/2021

Small business owners, entrepreneurs let’s face it, NEGATIVE reviews SUCK! When you read it before you know it you are typing a furious response and making sure to have your Caps lock on so they know you mean business. But before you hit send on that next 1-star review, talk a walk, count to 100 (sometimes it takes that much), do a yoga session, and then consider how you want to respond.

I tend to think of reviews as sometimes having a live conversation with someone, with anyone able to listen in at any point, and you have to think of it from their point of view. If you came upon the owner of a business and customer having an argument right outside of a clothing store, are you likely to continue to walk in and shop at that store, or would you google another place that seems friendlier and has what you want?

Now if we have a similar scenario and the customer is irate and yelling while the business owner is calm and doing their best to answer any of the issues that they may have had. What feeling would you get then? For me, I would feel confident that this business is willing to listen and help get me that service or product that will fit my needs.

For many people who read your reviews, it’s not the review that sets their level of confidence, it’s how the business responded that will help them decide whether or not to do business with you.

Hope this tip helps, comment below if you have had negative reviews and how did you handle them.

How is a negative review a good thing? It all depends on how you respond. Actually, all your potential customers pay more attention to how you respond to the actual review.

Speed kills unless it’s your website.In terms of Google My Business, the faster your website loads the BETTER. We do it ...
10/05/2021

Speed kills unless it’s your website.
In terms of Google My Business, the faster your website loads the BETTER. We do it ourselves, how many times have you followed a link, and if it’s taking more than a few seconds to load, we hit the back button and scroll down for another link that loads faster, especially if we are searching for a local business.

The faster loading sites get our attention and if we are looking for a service or a product, probably our business as well. Google includes the load time of your website in its ranking for your site. You want to rank higher and have done everything you can on your Goggle My Business but you are still not where you need to be. Checking your website speed might be a good place to make some effective improvements.

Has your business been struggling to regain customers?With the events of last year, GMB is more important now than ever ...
10/01/2021

Has your business been struggling to regain customers?

With the events of last year, GMB is more important now than ever to thrive in today’s market. More and more customers are using GMB to source information, opinions, and reviews rather than using other platforms. If your GMB account is not active, well-curated, and up to date, you are potentially bleeding new and loyal customers.

Think of your GMB page as your 1st point of contact between you and your new customer. We have a Free Google My Business worksheet (link in bio), to make sure this essential tool is working for you.

How does Posting on Google My Business Help Small Businesses Achieve Their Business Goals?Posts on Google My Business ca...
09/29/2021

How does Posting on Google My Business Help Small Businesses Achieve Their Business Goals?

Posts on Google My Business can contain information about special events, offers, promotions, new products, new services that you would like to share with your customers. You can add, images, videos, call-to-action, URLs, anything you can post to Facebook or Instagram you can add to a GMB post.

Businesses that continuously update their GMB listings receive up to 42% more requests for more information and 35% more click-throughs on their website.

09/22/2021

Check out our video work on these 2 future champions & profile when they fought with one of the best fight promotions in South Florida.

Highlighting their skills in the cage was one of our main objectives which wasn't hard to do considering these fights were action packed!

The next objective was a marketing psychology goal. We wanted to build up intensity and attention passed 10 seconds into the video. This does two things.

1️⃣ it tells instagram to show it to more people because it's interesting and people are watching it passed 10 seconds.

2️⃣ it keeps viewers engaged with the sunk cost fallacy. The more "time" they invest the more they want to finish what they started.

So the video is designed to get initial attention and keep attention all the way through.🤔 Two metrics social media platforms love!💯

In an ideal world, we would say increased traffic for a small business, will automatically lead to increased sales. We k...
09/20/2021

In an ideal world, we would say increased traffic for a small business, will automatically lead to increased sales. We know that is not true but before we get ahead of ourselves we know the quality of the leads on Google My Business is very different that leads from social media platforms.

Your views on your Google My Business have come from people who….
➡️ Searched for your business
➡️ Researched your product or service
➡️ Are usually local
➡️ More motivated
➡️ Can become a loyal customer

It isn’t magic, but you do have to start and optimize to make it work for you.
Make sure to follow, save and share for more Google My Business tips.

The secret marketing tip Google doesn't want your small business to know!Google search works like this:1️⃣ - A customer ...
09/15/2021

The secret marketing tip Google doesn't want your small business to know!

Google search works like this:

1️⃣ - A customer is interested in something and needs immediate knowledge, where do they go? Google!

2️⃣ - They Google a vague topic to them, but a very specific topic to you! For example, "Italian restaurants near me". At the time they have no idea these restaurants are there, but they Google it and find out.

3️⃣ - The customer will RARELY scroll past the top 10 because there's an inherent trust in Google reviews. The top 10 are already there, why would you want #11 on that list?

4️⃣ - They visit the one they deem best.

So the first thing YOU need to do is get on the top 10 list. A Google My Business page that is well optimized will generally rank higher than others.

➡️Go get your free GMB setup guide (link in bio)!⬅️

Stay tuned for the next steps to ranking in the top 10

08/17/2021

Love this location shoot for Native Reel Cinema Fest at the Historic Stanahan House Museum in Downtown Fort Lauderdale.

Good creators are amplifiers, they amplify the vision, voice, and goal of their clients without changing the overall message. Yes, there are many tips and tricks that can be applied to brilliant marketing campaigns, but it always has to be authentic to the client.

08/02/2021

Unique, eye catching videos are still a corner stone of business social media marketing. It doesn't matter the social media platform, videos should be playing a role.

The Eff5 team does a few things to help small businesses grow their brand.⭐️Check them out below!⬇️⬇️⬇️3 Tips to Buildin...
07/09/2021

The Eff5 team does a few things to help small businesses grow their brand.⭐️

Check them out below!⬇️⬇️⬇️

3 Tips to Building Your Brand:

1️⃣ Be authentic: whatever your mission or goal is, do it authentically. People can smell fake a mile away.

2️⃣ Do what you love: loving what you do is a big plus to being a small business owner or entrepreneur. But doing what you love can change! The key is adapting to love the process so that your passion shines through.

3️⃣ Build relationships: you should never say "I can't work with them". You can say they aren't a right fit for your business or that you aren't a right fit for them. But every time that happens you should find out if there is something you could offer them that would satisfy both parties.

Address

222 South University Drive
Plantation, FL
33324

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