06/10/2026
If your traffic has been sliding, that is mostly why. SparkToro's data shows zero-click search jumped 7.5 percentage points in 24 months and is the fastest acceleration in a decade. AI Overviews get blamed, but they are only part of it. Google has spent ten years building features that keep people on Google.
We just wrote the full breakdown who is still winning the clicks, the five traits of "winner" sites, and the three-part strategy we are betting on for the next two years.
https://bit.ly/4ojypd1