06/11/2026
If you’ve seen a billboard, scrolled past a digital ad, or caught a news story across Pennsylvania encouraging customers to explore water or gas bill assistance options, there’s a good chance Vault was behind it.
For our client Essential Utilities — across its water segment, Aqua, and gas segment, Peoples Natural Gas — we managed every layer of a year-long communications effort designed to help customers learn about available Customer Assistance Programs: digital ad strategy and placement, traditional media buying, earned media pitching and placements, webpage development, customer-facing communications, and internal alignment across both brands.
Because ensuring customers know help is available takes more than a single message or channel. It requires clear, empathetic communications built with intention — and a coordinated, full-service effort that reaches customers with the information they need, when and where they need it.
