Helm Promotions

01/01/2026

New year. New goals. Same commitment to excellence. Wishing you a Happy New Year!

12/26/2025

Happy Holidays! May the holiday spirit bring you warmth and cheer.

11/11/2025

We’re proud to honor our veterans, team members, partners, and customers alike who have served our nation with integrity and courage. Thank you for your service and for continuing to inspire us every day.

09/18/2025

The automotive industry is shifting, and dealerships that rethink their approach to service, parts, and accessories will lead the next era of growth. With vehicle lifespans at record highs, after-sales strategy is now the most underutilized profit lever in automotive retail. In this guest article for MOTORmag, CEO, Ryan Maguire, explains the strategies that work for dealers to win loyalty and drive revenue. Read now at https://www.motor.com/2025/08/after-sales-solutions-that-boost-sales-and-profitability/.

Discover how dealers can grow parts and service revenue with after-sales strategies amid rising vehicle age and shifting buyer behavior.

08/07/2025

We love providing the first touch point for new vehicle owners. Check out our Porsche new owner kit that includes top-of-the-line memorbilia so buyers can hold on to the excitement that comes along with making such a prestigious purchase.

07/30/2025

We are honored to be named in the 100: 2025 List as a leading distributor in the promotional products industry. We’ve been especially recognized as a trusted partner in delivering exceptional results for our clients. Thank you to everyone who helps us push boundaries and set the standard.

05/06/2025

At this year's 59th Easter Jeep Safari, Helm hosted Stellantis dealers representing the Mopar Masters program. Comprised of brand leaders, Bproautoparts team members, and other industry-leading experts, this group came together to discuss the most effective ways to drive sales and loyalty through parts, accessories, and merchandise.

We want to thank the Jeep Performance Parts Portfolio Affiliates for treating the Mopar Masters dealer group to the ultimate off-roading experience through a Moab trail ride that ended in a scenic evening reception. Poised at the foot of Moab's red-rock rock formations of Canyonlands National Park, the reception gave those in attendance time to network and further enjoy over 20 Affiliate-upfitted Jeeps on display.

03/26/2025

This year we're all about innovation and impact. We’ve scouted the latest industry trends and curated a collection filled with must-have branded merchandise. From the warm, inviting tones of Mocha Mousse (2025's Color of the Year) to premium brand collaborations and eco-conscious picks, our Hot New Ideas lookbook is here to get your creative juices flowing. Check it out now at https://www.helm.com/blog-posts/2025-hot-new-ideas-lookbook.

01/01/2025

Cheers to 2025! 🥂 Let’s make this year the best one yet—full of growth, joy, and amazing memories.

12/25/2024

May this season sparkle with joy, laughter, and love. Wishing you peace and happiness! Happy Holidays!