09/03/2026
Ever take journey to someplace you didn't expect, but end up exactly where you needed to be? The founders of Road Behavior Lab came to us with some logo sketches from ChatGPT in a safe, blue color palette. That's not what they left with. As a new non-profit research and intervention platform that would be spending a lot of time talking to suits in Insurance Companies, they asked for something "Modern, Nimble, Accelerated, Ahead of the Curve, and Bold" so they would remembered as innovative. How'd we do? 😁
Inspired by decision making processes and navigation, along with the colors of traffic lights, asphalt and safety cones; we create a robust logo family in a get-noticed color palette, that will serve as the foundation of the RBL identity as they establish themselves in their unique field of expertise.