Strategy Zoo

09/10/2026

Customer Retention: Why Your Best Customers Stop Calling
https://strategyzoo.com/customer-retention/
- The Strategy Zoo Team

09/10/2026

Who needs Strategy Zoo?

09/09/2026

I ran a teardown last week on a business that was doing almost everything right and still could not tell me what happens to a lead after it comes in.

Website fine. page fine. Google listing fine. Somebody fills out the form, and then what. The answer was that it emails an inbox, and the inbox belongs to whoever is not busy that afternoon.

The failure was living in the 40 feet between that form and a human being, and no amount of marketing sits in that gap.

So here is the version of the audit you can run yourself in the next 10 minutes. Send a test lead through your own website using your personal phone number. Time how long it takes for a real person to respond. Whatever that number is, it is your actual conversion ceiling.

What did your number come back as?

09/08/2026

There are 2 ways to be invisible in a town like this, and they look nothing alike.

The first is the shop that has been here 20 years, does genuinely great work, and runs on handshakes and word of mouth. Everybody over 50 knows them. Nobody under 35 can find them.

The second is the newer owner who is loud on social, posts constantly, and has no Google Business Profile and a website that works like an expense instead of an employee.

Different problems, same result. The person looking for you right now does not find you.

That is a lot of what we work through on September 26. Comment DINNER and we will send you the link.

Join Strategy Zoo’s Lead Engine Dinner 2026 in Pocatello for dinner, practical AI strategy, live implementation, and a 30-day action plan.

09/07/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁: 𝗪𝗵𝗮𝘁 𝗢𝗻𝗲 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗙𝗶𝘅𝗲𝘀
A marketing systems consultant should be able to take one real lead from last month, follow it through your business, and point at the exact step where it stopped moving, using the path that person actually took rather than the diagram of how the process is supposed to work. If the conversation starts with which […]
https://strategyzoo.com/marketing-systems-consultant/
- The Strategy Zoo Team

09/03/2026

𝗖𝗼𝗺𝗽𝗲𝘁𝗲 𝗪𝗶𝘁𝗵 𝗕𝗶𝗴𝗴𝗲𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗢𝘂𝘁𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗧𝗵𝗲𝗺
A bigger competitor moves into your market, spends more in a month than you spend in a year, and suddenly every conversation with a customer turns into a price conversation. The honest answer is that you cannot compete with bigger companies on budget, and you do not need to. What a local service business in […]
https://strategyzoo.com/compete-with-bigger-companies/
- The Strategy Zoo Team

09/03/2026

Second Lead Engine Dinner is Saturday, September 26 at The Yellowstone in Old Town Pocatello.

Worth being plain about what a seat gets you, because "business dinner" could mean almost anything.

You get dinner and 2 drinks in a private room with 35 other owners from around here. You get the Lead Engine taught live. Then a real business goes from a messy pile of ideas to a working marketing plan, built in front of you, and you rough out your own before you leave the table.

You bring one real problem. That is the only prep.

Comment DINNER and we will send you the details.

Join Strategy Zoo’s Lead Engine Dinner 2026 in Pocatello for dinner, practical AI strategy, live implementation, and a 30-day action plan.

09/02/2026

Posting more was never going to fix it.

I watch owners add a second posting day, then a third, while the messages that came in last Tuesday are still sitting there unanswered. The content is doing its job. Something has to be waiting to catch what it brings in, and usually nothing is.

If you only have room to fix one thing this month, fix the catching.

How long does it actually take you to reply to a new lead right now? Time it once. That number is the ceiling on everything else you do.

09/01/2026

𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝘀: 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗢𝗻𝗲 𝗦𝘁𝗲𝗽 𝗧𝗵𝗮𝘁 𝗞𝗲𝗲𝗽𝘀 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴
Inconsistent leads usually trace back to one step that keeps moving, not to your whole marketing being broken. Find that step before you spend another dollar on top of it. Here is the shape of it, and it is the version I get asked about most around Pocatello. March was good. April was quiet. May […]
https://strategyzoo.com/inconsistent-leads/
- The Strategy Zoo Team