08/07/2026
The story behind our brand colors: I’ll be the first one to say that your favorite color shouldn’t always be your brand color. But, in the end, it actually worked out for us.
When we rebranded last year, I spent a lot of time deciding how to weave meaning and purpose into our brand identity. I’m sentimental to a fault and I wanted the name, the color palette, etc to connect to something deeper. To express something about our team, our style, our perspective, all the things.
I was drawn to brown because it represented the earth. We create everything by hand, with a ton of intentionality, and I wanted our colors to emote that as well. Brown reminded me of soil, of clay, of a potter at a wheel shaping something beautiful.
Yellow, on the other hand, is honestly just my favorite color. It used to be green, but yellow met me in a really hard season and brought little rays of joy into my life.
One day, years ago, when I was in the midst of IVF, I noticed that our neighbor’s tree had bloomed overnight. Thousands of gorgeous yellow flowers had popped up all over the tree and were showering down across our lawn. I had never really noticed it before because, without the flowers, the tree was actually pretty normal looking. Maybe even a little bit gnarly. But gosh, it was stunning that day.
And for whatever reason, those little yellow flowers filled my soul with so much hope. That tree alone bolstered my heart through some pretty tough days and somewhere along the way, yellow became really special to me. (Continued in comments) … 🌼
