S2 Creative

02/18/2026

It’s been a while since we’ve posted here at S2, so I thought I’d share a quick logo creation sample video.

It looks like Facebook is now automatically converting all videos into Reels, which works great for vertical formats, but this video was created in a traditional horizontal format. Rather than have it reformatted in a way that doesn’t present it properly, I’m sharing the YouTube version instead. Sorry.

Samples from a recent logo project.

02/29/2024

Following a recent call for entries, Chris Spence from S2's Ohio office crafted this design, which has been chosen as the new emblem for the Bolivar Area Historical Society. Its creation presented the particularly challenging task of incorporating many visual references to the town’s rich history, including Bolivar’s founding year and its geographic location in the state, Fort Laurens (Ohio’s only Revolutionary War fort), the Ohio & Erie Canal, the Tuscarawas River, and the Native Americans who once called the scenic hills, valleys, and woodlands of the area their home.

01/01/2024

12/24/2023

Merry Christmas!

05/26/2023

Pantone Humor

05/11/2023

We recently launched a new website for The Full Life Center, Inc., located in New Philadelphia, Ohio. They work in partnership with families to navigate the complex and stressful task of creating a financial plan for beneficiaries with disabilities.

A great website can be a game-changer for your business. At S2 Creative, we excel in designing beautiful, functional websites that will help your business grow.

The Full Life Center works in partnership with families to create a person-centered financial plan for beneficiaries with a disability. We can help families meet this challenge to ensure your disabled beneficiary has the financial resources necessary to provide for a better quality of life.

04/21/2023

Proud to be part of the Santa Rosa Chamber!

12/16/2022

S2 Creative Wishes You a Warm and Joyous Holiday Season ❄️

08/23/2022

LOGO TALK: The origins of the NBA logo.

In 1969, the NBA was nervous about the upstart ABA - a rival basketball league. To help differentiate themselves from this upstart league, they hired Alan Siegel, founder of the branding company Siegel + Gale, to create a logo.

Before designing the new logo, Alan Siegel combed through numerous sports magazines and photo archives. Eventually, he came across a photo of Los Angeles Lakers superstar, Jerry West, that seemed appropriate for his task. From this photo Siegel created the unmistakable white silhouette on a red and blue background that became the logo that we all still associate with the most famous league in the world.

But the photo of West that many have always assumed to be the inspiration for the logo probably isn’t. It’s more likely a photo from the cover Sports Review magazine. The image on the cover is Jerry West in exactly in the position depicted in the NBA logo, aside from a lengthening of the dribbling arm so that it would not appear abnormally short in the silhouette.

Although it seems obvious that the silhouette is West, the NBA has never acknowledged it, for fear of having to pay royalties to West, or change their branding - both of which would be terribly expensive.

West has never been particularly excited about his image being used for the logo. The situation was embarrassing for him as he was labeled as “the man in the logo”. He felt that getting so much media attention and earning the nickname “The Logo” overshadowed the achievements of his basketball career.

In a 2017 interview, West said “I don’t like to do anything to call attention to myself… that’s just not who I am, period. If they would want to change it, I wish they would. In many ways, I wish they would.”

It seems unlikely that the NBA would make any changes at this point, but there has been a push from fans to re-design the logo with a silhouette of the late Kobe Bryant.

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Speaking of Logos, we do a lot of them here at S2 Creative. If you or someone you know needs a refresh to their existing branding, or a whole new logo, hit us up!

06/21/2022

IT WILL NOT BE MISSED.

After a 27 year run, the browser detested by web developers everywhere was finally retired by Microsoft. A South Korean software engineer had a headstone created to commemorate the event.

Is your website full of life? Or is it an outdated pile of dusty bones? S2 Creative can reincarnate your web presence and create a new site that always looks great (no matter what browser your visitors use - but we sure won’t shed any tears over Internet Explorer).

06/10/2022

Client: Do you do bowling team logos?
S2: Sure! What are you looking for?
Client: Well, the name of our team is Hambones and Honeys and we want a retro looking logo.
S2: We will work some up for you.