Ralston + Anthony Advertising

12/31/2024

The next chapter of your story begins at midnight. What kind of story will you tell?

#2025

12/03/2024

While the public is distracted by gender-bending models, executives should pay attention to the differences in luxury buyers for this rebrand.

12/02/2024

New study reveals that young people are just "searching" for things online now, rather than "Googling" them.

11/25/2024

Marketing to Gen Z: start with the approach that you may not know everything you think you do about this powerful consumer contingent.

10/17/2024

🚀 Our New Website is Live! 🚀

We're thrilled to announce that our revamped website is officially up and running! 💻

At Ralston & Anthony, we've redesigned our digital home with you in mind—making it easier than ever to explore our bespoke marketing services designed specifically for the title insurance and real estate law industries. Whether you're looking to enhance your online presence with a new website, elevate your social media strategy, or boost your visibility with SEO, our new platform has everything you need!

🖱️ Check it out and book an appointment directly online: https://ralstonandanthony.com/

🔗 Ready to take your brand to the next level? Let's connect!

07/08/2024

Gen Z actively blocks brands they feel are pretending to care and lack authenticity further driving home the point that Gen Z doesn't care how good your products and services are - they care about building a relationship with your brand.

Title companies need to especially in tune with the social media expectations of Gen Z real estate agents and mortgage brokers in addition to buyers and sellers. Sales have always been closed on likability. Bonding and rapport building is the most important step in the sales process. However, how these essential pieces of the puzzle are achieved is rapidly changing.

Don't get left behind - the time to evolve is now.

07/04/2024

🇺🇸🎆 Wishing everyone a joyful and safe Fourth of July holiday weekend! 🎇🇺🇸

As we celebrate the birth of our nation, let's take a moment to recognize and appreciate the title companies that play a crucial role in making the American dream a reality for millions of Americans every year. Your dedication and hard work help families achieve homeownership, securing a piece of the dream for generations to come.

Happy Independence Day! 🏡❤️

07/01/2024

Where you source your SSL certificates from matters.

This security solutions company no longer has Chrome's trust as will soon tag any CA certificates as unreliable.

06/24/2024

Brands are falling over themselves to attract younger people, here's how they can do it.

Brands are falling over themselves to attract younger people, here's how they can do it.

05/29/2024

Google Business Messages in Maps and Search shutting down

For a few years now, Google Search and Maps have offered Business Messages that let customers reach out to stores, restaurants via chat...

05/29/2024

The biggest challange I see most title companies facing in their persuit of consumer marketing is putting themselves in a relatable consumer position. Talking about title insurance isn't hard. Being heard can be quite difficult - but it doesn't have to. Try framing title insurance in relation to an aspect of life that everyone can relate to. Here's an example:

What would you do to protect your dog's health? Would you research reputable breeders, screen them for health issues before they became problems, and invest whatever dollar amount necessary to ensure they are happy, healthy, and loving companions? Title insurance isn't much different.
Just as you take every precaution to ensure your pet's well-being, title insurance protects your new home from hidden risks and unforeseen claims. It's like a health checkup for your property, giving you peace of mind that your investment is secure.

Follow the story of Charlie the French Bulldog and his parents, Katelyn and Dustin, to see how title insurance provided them with the security they needed to start their new life in their dream home. 🏡🐾

05/17/2024

The NAR settlement continues to shake up the world of . As the central hub of any real estate transaction, you - the - have a golden opportunity to establish thought leadership and help educate your customers on how they can navigate the changes ahead. To help you get your message out, we've developed a comprehensive guide to talking to real estate professionals about the NAR settlement via social media. These eight components can help your title company more effectively reach your existing audience and new potential customers by leverage social media to share valuable insights about rapid industry changes.

See the entire guide here: https://ralstonandanthony.com/uncategorized/leveraging-social-media-to-communicate-the-nar-settlement-creative-strategies-for-title-companies/