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Great article from Search Engine Journal about why your content isn't ranking.1. What are you writing about?2. What keyw...
08/22/2019

Great article from Search Engine Journal about why your content isn't ranking.
1. What are you writing about?
2. What keywords are you using?
3. Update, Update, Update
4. Your link profile is weak

Is your content failing to rank well in the SERPs? Let's review some probable reasons why search engines just aren’t picking up your content.

Google has placed a lot of emphasis on catering towards the mobile audience, and this latest speed update for mobile sea...
02/01/2018

Google has placed a lot of emphasis on catering towards the mobile audience, and this latest speed update for mobile search is just one of many enhancements to come.

We have listed all the latest Google updates you need to know about. Read on to see changes Google has made with AMP, Google My Business, PageSpeed Insights Tool, the Google My Business Website Builder, AdWords and more! Also, check out our new Podc...

Ever wonder if PPC affects organic results? This is a good break down done by Moz.com.
11/22/2017

Ever wonder if PPC affects organic results? This is a good break down done by Moz.com.

We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic —…

Google gives us some valuable details on googlebot. Hint: Chrome v.41 can help troubleshoot technical SEO issues
10/19/2017

Google gives us some valuable details on googlebot. Hint: Chrome v.41 can help troubleshoot technical SEO issues

The previous version of the browser has similar capabilities to Google's Fetch and Render tool.

Looks like Google is trying to make image search results a little more helpful. Instead of just an image, it can now pul...
08/03/2017

Looks like Google is trying to make image search results a little more helpful. Instead of just an image, it can now pull across information associated with the image such as a recipe or product information.

Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image.

Save some time and improve PPC management with these 4 AdWords Scripts.
08/02/2017

Save some time and improve PPC management with these 4 AdWords Scripts.

This post is part of our series, Get Your Time Back: A Little PPC Automation Goes A Long Way. AdWords scripts offer a wide range of potential uses, from error flagging to reporting to bulk campaig…

There is a lot to consider when doing Local SEO. This is a great list of a few issues to resolve if you want to help gua...
08/02/2017

There is a lot to consider when doing Local SEO. This is a great list of a few issues to resolve if you want to help guarantee that your location will show up for a specific keyword in your area.

From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive…

In this test, the following 9 things worked best. Our recommendation: test them out and see what works best for your com...
06/07/2017

In this test, the following 9 things worked best. Our recommendation: test them out and see what works best for your company.

1. Top-performing words (your, free, get, our, save)
2. Top performing CTA word (get)
3. Positive sentiment (the ad is about saving money in the future, not wasting money in the present/past)
4. Lexical diversity
5. Exclamation point
6. NO DKI
7. No trademark / brand sign
8. It’s written at about a 9th grade reading level
9. A single number in the description line

What do the best ads in AdWords have in common? We analyzed 612 top performing text ads and came up with 9 key takeaways that will help you write super successful ad copy.

It's normal to see some fluctuations, but if a larger portion of your keywords/phrases drop...then there may be cause fo...
06/07/2017

It's normal to see some fluctuations, but if a larger portion of your keywords/phrases drop...then there may be cause for some concern.

Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those…

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