Dorsay Creative

11/04/2023

DesignRush featured our design for the Royal Oak PRIDE website we launched in June.

Explore our list of the most inspiring website designs that challenge conventions and exhibit seamless UI. See how these designs encourage its visitors (and competitors) to move!

04/20/2023

Check out our Founder, Steven on IT in The D - on digital marketing trends, AI, and SEO.

This week, we got to chat with Steven Childs, founder of Dorsay Creative, a digital marketing agency. Bob was excited to talk with him for a number of reasons, but mostly because we haven’t s…

04/12/2023

Are you struggling to find marketing success due to a limited budget? 🤔

If you answered yes to this question but are determined for your business to grow and flourish, here are some of our top to lead you to success via Corp! Magazine

As the founder of Dorsay Creative, a Pontiac-based boutique marketing agency offering digital marketing, website design and social media services, I see companies of all different sizes struggling to market their businesses, daily. There is a huge potential impact that effective digital marketing ca...

02/28/2023

🔎 is very relevant, even more so today than ever before. With Google and Facebook ads increasing in price - is more important now to capture organic website traffic for key search terms. Read on 👉🏼 https://dorsaycreative.com/search-engine-optimization-unlock-the-secrets-of-seo/

02/15/2023

It's not too late to read up on 2023 trends. 📈

Social media is an important part of the digital landscape, and it’s constantly evolving. Keeping up with the current trends can be a challenge for small business owners who are already juggling a lot of tasks.

To help you stay ahead of the curve, here’s what you need to know about in 2023!

Micro-influencers, AR ads, AI-driven content, and video ads are all on the rise. See what's in store for social media in 2023.

02/14/2023

🔎 is still relevant, even more so today than ever before. With Google and Facebook ads increasing in price - is more important now to capture organic website traffic for key search terms.

Search engine optimization (SEO) is critical to your success. It captures organic traffic and website visibility and boosts search rankings.

01/12/2023

Thank you so much CKC Agency, MichBusiness and Expertise!
We are looking forward to what 2023 brings us!

2022 was a BIG year for our client, Dorsay Creative, a digital marketing agency in Pontiac! congrats on being a Best of MichBusiness Awards winner, and one of the Best Web Designers and Best Pay-Per-Click (PPC) Agencies in Detroit by Expertise!

06/06/2022

Client Spotlight - Metro Community Development 👥

Metro Community Development creates economic opportunities to promote vibrant and prosperous communities by developing affordable housing and preparing families for homeownership in Genesse County, Michigan 👇

We delivered not only a new website but a full digital marketing strategy. The core functionality of the website is designed to build awareness, but it’s their central hub for all channels. It has an online class registration/ticketing system, lending forms, landing pages, and private file storage areas for users.

Metro had a social media presence, but we helped upgrade it. We added channels to reach different audiences and created a master calendar and posting schedule. We currently maintain their social media, write the posts, and work with Metro to achieve their goals on social media.

We're experts in a myriad of digital marketing. Our services are driven to build the best package to help you achieve your goals. The quality of our work reflects the commitment we have for our clients. We’ve worked with some of the best small businesses and non-profits.

Got an idea, project, or want to modernize your marketing? Let’s talk about it and see how we can help 👉 Follow us or visit our website www.DorsayCreative.com.

06/03/2022

Need A Cost Effective Tool to Quickly Grow your Business? PPC Advertising Can Help 👇

PPC is a common digital marketing tool for business owners because you can utilize Google or Microsoft Ads tools to drive traffic back to your website. This is a cost-effective option because the advertiser only pays when the ads are clicked and a user actually reaches the website.

The idea is to “buy visits” for a specific website and aim to generate a certain type of action, such as buying a product. Instead of fighting other competitors for a higher rank, you’re able to bring your business straight to the top of the search queue ✅

PPC advertising and SEO work well together as the opportunities for traffic are often driven to the same audience, which are people that use Google to find certain services and products. PPC marketing is a simple way to generate leads and increase brand recognition within a company at a low cost.

Let us help you market your business through digital advertising 👉 Follow Dorsay Creative

06/02/2022

Did You Know Email Marketing is an Essential Digital Marketing tool to Increase Sales for Business Owners? 👇

Digital marketing consists of many different components that aid in increasing sales and building stronger relationships with current and potential customers. Email marketing is additionally beneficial for educating your readers on your services/products and sharing important updates to keep your current audience involved. Here’s some tips to gain and maintain subscribers on your email marketing list 👇

✅ Make sure to actively ask users to sign up for your email list and gain the trust of your brand.

✅ Consider offering a discount or something in return to encourage the readers to subscribe to your email list or newsletter. Lead gen websites can try offering digital downloads to sales and can improve client conversion.

✅ Overall, keep in mind that sending out valuable content will keep users subscribed, which is important to maintain a great number of subscribers for your email marketing list. Keep your email content within your niche by being very specific about what content you release to the audience. The more relevant your email, the more likely the reader will take an action.

With email marketing, you can brand your emails and your subscribers will begin to recognize and anticipate your emails. Promoting your company through email marketing will allow your audience to easily purchase right from their laptop or phone.

Save this reel for later and follow Dorsay Creative

05/31/2022

Your website is an essential part of your business and marketing strategy, heres why 👇

A website strategy is a business plan that elaborates on how to develop a company’s presence online with a website. Building a strong website will aid in establishing a strong digital marketing strategy. Here are a few things to keep in mind when building an impactful website strategy for your business 💡

✅ Define your Audience - Take time to understand what your ideal customer looks like and market to that audience
✅ Establish Primary Goals for your website - Set your business up for success by defining the purpose of the website and what you’re seeking to achieve. Are you seeking to increase leads or SEO? Maybe client conversion? Ask yourself these questions when developing your strategy
✅ Determine your Branding Identity - Connect with your target audience by effectively positioning your business in the digital market with key components, such as the brand purpose or beliefs
✅ Create a Site Map - A site map is a hierarchical diagram of pages on the website and will aid in organizing a large website and highlighting the website’s purpose.

Building a clean, functional website is a top priority for professional quality service and a positive user experience. The website needs to be functional across all browser types and sizes, all links should be clickable and all of your pages should load correctly. Although there are free resources available to build a website on your own, consider hiring a professional agency to professionally design your website. Building a website can be a huge investment of time for business, but investing in an experienced designer can potentially result in a better, more effective website.

got an idea, project, or want to modernausea marketing? Let’s talk about it and see how we can help 👉

05/27/2022

Pageviews aren’t that important… but unique visitors are. We’ll explain

They are very similar but understanding the differences can help you gain insight into your audience.

Pageviews are counted when any page on your website is loaded by any visitor. If someone clicks the link to your website, it’ll count as a page view. They’re best to give you a better understanding of the reach and exposure of a website versus the total amount of visitors.

Unique visitors tell you how many different people access your website during a specific period of time. This method of engagement aids in analyzing individual web traffic on your site determined by the IP address of the device the user is browsing from. No matter how many visits are made, only one unique visitor is counted if it is recorded on the same device and browser.

Unique visitors on your website are essential metrics to monitor as a business owner. Although both are important for your website, unique visitors give insight into the size of your audience.

Follow Dorsay Creative for more website tips.