11/23/2022
Why๐๐ป this๐๐ผ strategy๐๐ฝ works๐๐พ so๐๐ฟ well.
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Trust is not bought through advertising. Trust is earned over time. Building trust requires an strategic framework.
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Trust is not built by buying 30-second TV ads or full-page print ads saying โTrust me.โ With the upcoming Super Bowl, some brands are using advertising to build trust. This is a $5.5 million mistake.
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Establishing trust in nascent markets, unproven ideas and unfamiliar brands is difficult. โ
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In the early stages of building a business, the vision for what's possible with a new technology or product can quickly outpace the reality of what's actually possible. โ
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In an emerging field, the challenge is often twofold โ you have to generate trust in your brand as well as your industry.
โ๐๐๐ซ๐ ๐ข๐ฌ ๐ ๐๐๐ฌ๐ ๐ฌ๐ญ๐ฎ๐๐ฒ ๐จ๐ง ๐ฐ๐ก๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐ฐ๐จ๐ซ๐ค๐ฌ ๐ฌ๐จ ๐ฐ๐๐ฅ๐ฅ.
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Joanna Is A Realtor Living In Florida โ๏ธ๐
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Using 3rd party data we did the following;
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We targeted homeowners living in New York, Georgia, Pennsylvania, Ohio, California, New Jersey, North Carolina and Texas. โ Who made over $200,000K who where married over the age of 55 years old.
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We created 10 videos on why they should consider moving to Florida. โ (๐๐๐ก๐ช๐ ๐ฝ๐๐จ๐๐ ๐๐๐ช๐๐๐ฉ๐๐ค๐ฃ๐๐ก ๐๐๐๐๐ค๐จ)
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Call To Action; If you need to move to Florida I will find you the best home possible for you and your family. (๐๐๐๐จ๐ ๐๐๐๐๐ค ๐๐๐ก๐ฅ๐๐ ๐๐๐ง๐ ๐ฝ๐ช๐๐ก๐ ๐๐๐ ๐๐ฃ๐ค๐ฌ, ๐๐๐ ๐, ๐๐ฃ๐ ๐๐ง๐ช๐จ๐ฉ ๐๐๐๐ฉ๐ค๐ง)
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Spent: $3200.00 in ads (she took a chance)
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Received 1045 Leads
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In 90 days got 17 Listing.
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We then re-targeted everyone who consumed her videos over and over again with more content.
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6 Months Later she received another 12 Listing.
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๐๐๐ข๐๐ข๐๐๐ง ๐ฉ๐๐๐จ ๐ฌ๐๐จ ๐ ๐ก๐ค๐ฃ๐ ๐ฉ๐๐ง๐ข ๐ข๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐จ๐ฉ๐ง๐๐ฉ๐๐๐ฎ.
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Why did she get so many listings? โ ๐๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ฒ๐ฑ ๐ต๐ฒ๐ฟ๐๐ฒ๐น๐ณ ๐ฎ๐ ๐ฎ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐ฎ๐ฑ๐๐ถ๐๐ผ๐ฟ.
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If you would like to see how we use value-based marketing to generate thousand of leads and sales, then check out this FREE 13 minute master class.
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https://www.moresocialtraffic.com/master-class
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Hi, I'm George Perez Sr I help business owners to attract and win the clients they need using Value-Based Marketing - an approach to marketing based around delivering value, demonstrating your capabilities and earning trust through your marketing.