The NPD Group

The NPD Group NPD is now Circana and we have moved! Follow Circana for the most complete cross-industry insights!

03/30/2023

Snacking habits in the United States rose steeply during the pandemic and with a 12 percent increase in the sale of snacks in 2022, it appears the trend isn't going away anytime soon. NBC’s Sam Brock reports for TODAY on the growing "snack attacks."

The games market is still going strong! U.S. consumer spending on video games totaled $18.1 billion in Q4 2022, up 2% vs...
03/29/2023

The games market is still going strong! U.S. consumer spending on video games totaled $18.1 billion in Q4 2022, up 2% vs. 2021.

Circana has the most complete view of the consumer. Follow Circana for more on the .

Follow Circana for exclusive coverage of Growth Summit 2023!
03/22/2023

Follow Circana for exclusive coverage of Growth Summit 2023!

Circana has a complete view of the consumer with insights powered by advanced technology and analytics for CPG, General Merchandise, Foodservice, and Retail.

Don't miss a beat of the Growth Summit 2023 this week - follow Circana for exclusive coverage!
03/21/2023

Don't miss a beat of the Growth Summit 2023 this week - follow Circana for exclusive coverage!

Circana has a complete view of the consumer with insights powered by advanced technology and analytics for CPG, General Merchandise, Foodservice, and Retail.

For additional news and insights, remember to follow our new Circana company page!
03/21/2023

For additional news and insights, remember to follow our new Circana company page!

The NYU Stern Center for Sustainable Business and Circana, formerly IRI and NPD, today released the 2022 update of the CSB Sustainable Market Share Index™.

Follow Circana for exclusive coverage of Growth Summit 2023 this week!
03/20/2023

Follow Circana for exclusive coverage of Growth Summit 2023 this week!

Consumers prioritizing purchases as food prices challenge discretionary spending and changes to seasonal shopping trends are signs of retail change.

Don’t forget to follow our new Circana company page for more news and insights!
03/20/2023

Don’t forget to follow our new Circana company page for more news and insights!

This predictive capability enables advertisers in these industries to improve the performance of their media campaigns up to four times more than using non-purchase-based audiences.

03/20/2023
What was the fastest-growing non-alcoholic beverage in America in 2022?   Answer: Carbonated Soft Drinks  Circana has th...
03/16/2023

What was the fastest-growing non-alcoholic beverage in America in 2022?

Answer: Carbonated Soft Drinks

Circana has the most complete view of the consumer. Follow Circana for more on the .

What fresh fruit has grown most in U.S. sales, consistently, over the past six years? Answer: BerriesWant more insights ...
03/15/2023

What fresh fruit has grown most in U.S. sales, consistently, over the past six years? Answer: Berries

Want more insights like this? Follow Circana for more insights across 26 different categories, all leading up to the most complete view of the consumer.

03/09/2023

Which of our 26 categories completes your view of the consumer? Follow our brand-new Circana home on Facebook to find out.

IRI+ The NPD Group have come together to create the only Complete Consumer™ understanding.

03/07/2023

The most complete view of the consumer? ☑️
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The clarity that helps clients unlock business growth?☑️

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