Sound Strategies, Inc.

08/19/2022

SEO

08/12/2022

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07/31/2022

To learn more about what SEO can do for your business, contact us for a free consultation!

07/19/2022

Success comes to those who are comfortable with losing and picking themselves back up; then they can keep trying!✨

07/09/2022

The key to a comprehensive SEO strategy is making sure you’re providing impressive and relevant content, while assuring that you are giving this content as much visibility as possible.

06/29/2022

If your website is not successfully meeting all of these marks you can contact us for a free consultation! Reach out today so we can help you see the results you deserve.

06/18/2022

If you are using Canva frequently for your marketing content, these shortcuts are life-saving! Do you have other tips or tricks for Canva? Please share in the comments!

06/10/2022

As business owners, we aim for every sale to incorporate these factors to success. Are you lacking in some areas? Contact us for a free consultation to help you perfect your marketing approach!

05/27/2022

Here are just a few examples for why Pinterest is a great platform for you to incorporate into your SEO strategy:

1. Posts having the longest shelf life, with an average of 4 months for Pinterest
2. Every post can have an inbound click to another website or platform, which can help you grow laterally to other platforms
3. Pinterest has impressive search-ability which allows for your content to be found much easier in comparison to other platform

05/15/2022

05/10/2022

#1 The Use of Automated Auditing Tools Automation: While it may be time-saving, it rarely addresses unique needs. Allowing an automated tool to guide your SEO strategy doesn’t ask questions and can’t address your unique needs. A good SEO strategy needs to be morphed to fit your needs and is crucial for a solid foundation, especially if you want to make it easy for a search engine to discover your webpages.

#2 Black Hat SEO Tactics: Some “experts” will recommend certain tactics that help make your site rank higher; unfortunately, some can come back to bite you. What is known as a “black hat SEO tactic,” these methods may work in the short term, but in the long run, it will cause your site to be penalized and potentially banned from search engines. Black hat SEO doesn’t abide by search engine guidelines, while “white hat SEO” does. So avoid anything or anyone who promotes quick results. After all, slow and steady wins the race in the end.

Common Black Hat SEO Tactics:
• Keyword stuffing
• Doorway or gateway pages
• Cloaking
• Buying links
• Content automation
• Hidden/invisible links or text
• Duplicating content

#3 Using Assembly Line SEO Strategies:
Unfortunately, many large SEO agencies use an SEO strategy that is like an assembly line. Meaning they do the exact same tactics and methods for each client. While this may be easy for the agency to manage, there is no room for customization, which is a dangerous thing to do. Every client has unique needs, and this needs to be addressed to get the best results. What works for one company may not work for another, so stay away from any agency that does not base their SEO tactics on what you need.

#4 Believing Performance Drops are Always Related to Algorithm Updates:
While performance drops happen, they are not always associated with algorithm updates. One doesn’t always go with the other, and performance drops can occur for other reasons. Manual actions, significant content changes, technical issues, competitor changes, and even seasonality can all be at fault. So before you take the easy way out, investigate and find out the root cause of the problem.