The Publicity Hound

04/22/2021

If you own a small business, you're 10 times more likely to be embezzled than a major corporation. And the thief will most likely be the last person you'd expect: a trusted bookkeeper or family member. Cheryl Wilson Obermiller, CEO of her own construction company, tells the harrowing story of how her trusted friend and bookkeeper, a woman with whom she exchanged birthday and Christmas gifts, embezzled more than $1million over several years. She shares lots of practical tips on how to avoid being embezzled or assigned to your own FBI agent, like Cheryl was when the long, painful investigation began. You can start watching at the 8:00 mark.

Fraud and embezzlement is often times the last thing on a small business owner's mind, but did you know, single check forgery is still one of the biggest thr...

12/06/2019

I have a long-running disagreement with a friend about whether gift cards are appropriate as Christmas gifts. I love this topic. This time of year, it's perfect content to share on social media. Or spin it into an idea for traditional media. What are your ideas?

12/04/2019

Too little traffic at your blog? Too few readers? Almost no comments? One of my tips is to rewrite your blog posts and publish them to your profile.
Learn three that kept reappearing on the lists from the 59 experts. I summarized them in my article "177 Ways to Market Your Blog, from 59 Experts."

Too little traffic at your blog? Too few readers? Almost no comments? If you need blog marketing ideas, you can spend the rest of this year experimenting with the bundle of them at the FirstSiteGui…

11/26/2019

In the Nov. 26 issue, Muck Rack offers a monthly round-up of from journalists who are sharing them on Twitter. They'll leave you howling. Here's another cliche to avoid, . Don't let this word creep into your writing or speech. The word "explain" should work fine. Planning to ? Don’t start until you’ve first created an . Today, at 2 and 7 p.m. Eastern, Steve Harrison will explain all the based on your book or expertise, and how his team can build it for you.

The Publicity Hound’s Tips of the Week – Issue #1336 Nov. 26, 2019 Cringe-worthy PR Pitches Another Cliche to Avoid Today: Help with Your Online Course Hound Video of the Week …

11/26/2019

Planning to write a nonfiction book? Don't start until you've first created an online course. If you're a nonfiction author, speaker or expert, register for today's free session on "Your Online Course Made Easy"
http://ow.ly/7vx550xlhLL

11/22/2019

After you write an article, a pitch to a journalist, a blog post or marketing copy, here's how to make it even better.
Read it out loud. Copywriter Casey Demchak's excellent four-minute video explains all the reasons why you should be reading your copy out loud.
http://ow.ly/x52v50xfdEY

Remember to download my free eBook, 7 Must-Know Copywriting Secrets that Sell More Books at https://www.CaseyDemchak.com/7-must-know-copywriting-secrets-that...

11/22/2019

In the Nov. 19 issue, here are reasons not to sell your books only on . say sales are way down as Amazon is concentrating on big ticket items. Here's an , after you , or , read it out loud. Learn how to by knowing whether to use email vs. direct messages on and the one important question you must ask every journalist before you follow up.

The Publicity Hound’s Tips of the Week – Issue #1335 Nov. 19, 2019 How Amazon is Hurting Your Book Sales Editing Tip: Read Your Copy Out Loud How to Follow Up Pitches Hound Video…