07/25/2025
Before running ads, I take the time to ensure my clients are set up for success (ie. get the best return on their ad investment).
What must be in place before running ads?
š§© Market Research
-itās really not effective to run ads unless we understand your market, your offer, your brand, your ideal client avatar and what they think their problem is in their own words.
-every hour spent doing market research is many hours and days saved to testing and advertising cost.
š§© An Optimized FB/IG Page Bio
An optimized Profile should explain what you do in your business, who you serve and pull a warm audience into your sphere.
š§© 10 Organic Social Media Posts
Once we identify your target audience, and understand what their pain points are in their own words, we can start to address them.
(Save and share for those who are thinking of running ads now or thinking to do so in the future!)
š§© Create Your Pixel
The pixel is a piece of code that we install on all websites we run traffic to. It allows us to know who is visiting your site and if theyāre taking the intended actions that your campaign is meant to bring in.
š§© A Follow Up Campaign
When we create an ad campaign, we know people donāt always buy immediately. Thatās why we create a follow up campaign that will keep your audience warm from the first few minutes that they click on your offer.
š§© Retargeting
Youāve heard it said that it takes 7+ touches to make a sale. We set up a retargeting campaign so that you increase the know, like, trust factor with your audience.
š Save this for later and tag a business friend who needs this reminder!