Urban Umbrella

Urban Umbrella weareumbrella.co
/Your Brand Covered\
Elevating brands with award winning web design, video, & digital marketing. Let us transform your brand!

(Formerly Franz Creative)

Out of 11 businesses we've talked with recently, 1 had a tracking pixel installed.Some have been operating for years. So...
08/27/2026

Out of 11 businesses we've talked with recently, 1 had a tracking pixel installed.
Some have been operating for years. Some run real booking platforms. Still no pixel.
If you're not sure whether this is set up on your own site, it's worth five minutes to check.

Same ad. Same budget. Same landing page. Only the visual changed.One version converted at 30%. The other converted at 6%...
08/24/2026

Same ad. Same budget. Same landing page. Only the visual changed.
One version converted at 30%. The other converted at 6%.

The fix wasn't a bigger budget. It was making the creative and the landing page finally agree with each other.

No advanced strategy works if the fundamentals underneath it were never actually checked.Tracking. Message match. Basic ...
08/20/2026

No advanced strategy works if the fundamentals underneath it were never actually checked.

Tracking. Message match. Basic setup. The unglamorous stuff, not the exciting stuff.

That's almost always where the real losses are hiding.

A "converting" campaign and a campaign we can actually verify is converting are two different things.We found one recent...
08/17/2026

A "converting" campaign and a campaign we can actually verify is converting are two different things.
We found one recently where the tracking itself was the problem, not the strategy.
Worth checking whether your dashboard is telling you the truth or just telling you something.

Most "underperforming" ad accounts aren't underperforming. They're misconfigured.One client's tracking had been broken f...
08/13/2026

Most "underperforming" ad accounts aren't underperforming. They're misconfigured.
One client's tracking had been broken for months. Once fixed, the same budget produced over $125,000 in direct revenue this season.
Worth checking before you assume the problem is spend or creative.

The best case studies we write aren't the ones with the biggest numbers. They're the ones where we can explain exactly w...
08/11/2026

The best case studies we write aren't the ones with the biggest numbers. They're the ones where we can explain exactly why it worked.
A number without a mechanism is just a claim. A number with a mechanism is proof.
That's the bar we hold every result to before it goes public.

Alaska's experience economy runs on one of the tightest booking windows in tourism. Most operators get maybe 90 real sel...
08/06/2026

Alaska's experience economy runs on one of the tightest booking windows in tourism. Most operators get maybe 90 real selling days.
That changes what marketing should look like here. A funnel built for a year-round business wastes half its structure on a market that doesn't have one.
Urgency and speed matter more here than almost anywhere else.

Ad spend isn't the risk. Bad tracking is.We've opened accounts spending real money with no reliable way to say what any ...
08/04/2026

Ad spend isn't the risk. Bad tracking is.
We've opened accounts spending real money with no reliable way to say what any of it actually produced.
Fixing the measurement almost always matters more than fixing the campaign.

Most businesses check their ad account when bookings are down. That's backwards.The accounts that quietly bleed money ar...
07/30/2026

Most businesses check their ad account when bookings are down. That's backwards.
The accounts that quietly bleed money are the ones performing "fine," nobody's looking because nothing seems broken.
If you haven't opened your ads dashboard in the last 30 days, that's the actual risk, not a slow season.

$2,236 in Google Ads spend. $44,389 in sales.A 19.8x return, fully attributed, fully tracked.Comment REVENUE for your fr...
07/27/2026

$2,236 in Google Ads spend. $44,389 in sales.
A 19.8x return, fully attributed, fully tracked.
Comment REVENUE for your free guide to finding money you're already leaving on the table.

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Portland, OR

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+15038282266

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