District Site Shoppe - Website Templates

District Site Shoppe - Website Templates Designer-created, conversion-focused website templates for womxn and LGBTQIA+ entrepreneurs inspired by unforgettable destinations around the world. � � �

Smash that save button right now because these copy prompts will get you through: 👉🏼 Sales page content 👉🏼 Home page con...
01/20/2023

Smash that save button right now because these copy prompts will get you through:

👉🏼 Sales page content
👉🏼 Home page content
👉🏼 About page content
👉🏼 Services page content

Which means they touch on topics like:

👉🏼 Introducing yourself and your offer
👉🏼 Explaining how your service works
👉🏼 Relating to your audience’s pain points and presenting your service as the solution
👉🏼 Showing how your client’s reality will be transformed after working with you.

This is what we like to call in the industry…sales copy GOLD.

Pair these with the built in copy prompts that come with every District template and you’ll be fighting the inquiries off with a stick.

Want more website and copy tips? Binge my profile and give that follow button some love.

One of the struggles I see a lot of new and aspiring business owners grapple with is the idea that their business has to...
01/18/2023

One of the struggles I see a lot of new and aspiring business owners grapple with is the idea that their business has to be something TOTALLY NEW and TOTALLY GROUNDBREAKING to be worth doing.

This always comes from a place of wanting to offer the world something valuable but it’s…

100% wrong. 🙅🏼‍♀️

You do NOT have to have a business idea that the world has literally NEVER seen before to be successful.

Why?

Because it doesn’t matter if it’s been done before.

The fact is, no one out there is going to do it like YOU do it…because they aren’t you.

You will inevitable bring a unique style, voice, mission, and way of approaching the service to your business.

This is why I preach so often about leaning into your personality in your branding.

Because out of 1,000 businesses who do what you do, there will be a group of people who only want that service FROM YOU.

Because they like the way you offer it, the way you talk about it, the way you approach it, etc.

Have you struggled with this feeling of not being “unique” enough? Give me a double tap and share your experience in the comments. 💬👇🏼

While there are exceptions to these rules when you break them THOUGHTFULLY, here are the major red flags any site visito...
01/16/2023

While there are exceptions to these rules when you break them THOUGHTFULLY, here are the major red flags any site visitor while subconsciously be looking for when interacting with your brand online.

If you’re a new business and don’t have testimonials yet, don’t worry!

Just make gathering reviews a priority upfront so you can include that in your site experience as soon as possible.

For me, being femme in the world and in business means embracing the beautiful spectrum of my softness. Knowing my kindn...
01/13/2023

For me, being femme in the world and in business means embracing the beautiful spectrum of my softness.

Knowing my kindness, receptivity, and vulnerability are my outward softness toward others, and my firm boundaries and unapologetic energy protection are my softness toward myself.

It means leaning into things that nourish my inner child, my joy, and my connection to my body.

But it also means the freedom to play with how I occupy my own energy, the permission to lean into yin or yang, masculine or feminine.

It means agency to love everything the world has taught me to minimize, change, or make smaller about myself.

One of the beautiful things about the fluid human experience is we all get to have our own definitions of what things mean for us.

What does femme mean to you?

Raise your hand if you’ve ever experienced identity erasure as a femme presenting q***r person? 🙋🏼‍♀️This is something I...
01/11/2023

Raise your hand if you’ve ever experienced identity erasure as a femme presenting q***r person? 🙋🏼‍♀️

This is something I don’t talk about a lot because sometimes I STILL feel like my story isn’t that important…

Isn’t that real…

Isn’t that big of a deal…

Well, one thing I’m not bringing into 2023 is that bu****it.

It’s time to stop minimizing myself…because others have, because I came out in adulthood, because I didn’t enter a same s*x relationship until I was in my 30s.

Because of all the reasons that stuck in my head and told me I didn’t have a story worth telling.

Who I am and how that effects EVERYTHING I do has always been there, whether other people (or my own inner critic) ever validated it.

This year, I want to build a business that’s designed to meet that unique space between who you are and how you serve the world.

I believe those spaces are deeply interconnected and cannot and SHOULD NOT be separated from one another.

This Friday, I’ll be sharing a bit about my story on my weekly newsletter email.

Head to the link in my bio, get on the list, and reply back with YOUR story.

This business is about you. And I’m listening.

What struggles have you faced in this community? How can I support you? What are your goals, hopes, and dreams? What unique mission do you have? What’s brought you to where you are today?

I want to hear 👏🏼 all 👏🏼 of 👏🏼 it.

Let me share a little AHA moment I had while watching a TikTok from  the other day. I’ve always wondered WHY imposter sy...
01/06/2023

Let me share a little AHA moment I had while watching a TikTok from the other day.

I’ve always wondered WHY imposter syndrome is such a thing for so many of us - in particular womxn business owners.

This video gave me HUGE insight into why imposter syndrome is actually not US (who we are, what we truly think of ourselves). It’s actually OUR BRAINS doing exactly what they think they’re supposed to be doing.

Let me explain.

In this video, Star explained his take on why people can’t put a stop to anxiety and depression with thinking alone with the following explanation…

Your brain doesn’t actually understand language, YOU understand language…but you can’t say to your brain “Stop having imposter syndrome” and see results. Why? Because those words doesn’t mean anything to your brain.

Your brain’s language is BEHAVIOR.

So, when you keep yourself stuck making small moves because of imposter syndrome, your brain registers that behavior as familiar, safe, and good, and does everything in its power (including producing anxiety and depression), to keep you making those same safe, small moves.

It’s only by acknowledging your fear and making the big moves anyway that your brain is able to learn that the BEHAVIOR of making big moves isn’t dangerous, won’t kill you, and can actually bring rewards.

Imposter syndrome isn’t a sign that:

👉🏼 You’re not good enough
👉🏼 You don’t have what it takes
👉🏼 You’re not talented enough
👉🏼 You’re not smart enough
👉🏼 You can’t figure it out
👉🏼 You don’t have good ideas
👉🏼 You’re not legit

It’s a sign that your brain is recognizing you’re approaching unfamiliar territory and it’s DOING IT’S JOB of trying to keep you alive.

Thank your brain for looking out for you, and step through it.

This is my wife and I. We got married in 2022 but what many people don’t know is…My wife was my first committed relation...
01/04/2023

This is my wife and I. We got married in 2022 but what many people don’t know is…

My wife was my first committed relationship with a same s*x partner.

And as someone who “came out” late in life (compared to many), and who was in committed heteros*xual relationships into my 30s…I didn’t always feel seen or validated in my q***r femme identity.

Like many, I struggled with the well-meaning comments from acquaintances and strangers who assumed my “straightness” because of my femme gender expression.

And while I fully recognize my privilege as a “straight presenting” q***r woman, the sting of erasure from both the straight and q***r community is no less real for so many q***r femmes, particularly for those who identify as bi and pans*xual.

At the end of 2022, when I sat down to think about how I wanted District to grow and evolve, I realized that representing the q***r femme community was a mission I needed to embrace.

I’m 2023, it’s my goal to create a space where q***r femme stories and businesses can thrive.

Where amazing womxn can bring their talents and value to the world unapologetically…

And where we all can continue to explore q***rness, gender expression, and provide a listening ear and open heart to those on the path to who they are.

You are seen. You are heard. You are valid.

The checklist I wish I’d had before starting my business…These seven things are what every brand needs to:1) Thrive onli...
01/02/2023

The checklist I wish I’d had before starting my business…

These seven things are what every brand needs to:

1) Thrive online
2) Convert instantly and long term
3) Reduce manual work ON the business so you can stay working IN the business
4) Create repeat sales

For me, batching social and email content and having those plug and play social templates has made all the difference in being able to easily stay top of mind with my sphere.

Which one are you currently struggling with? Comment below if you need any tips!

So excited to visit my Idaho family for Christmas this year. Seems like it’s been YEARS since I’ve been there on Christm...
12/21/2022

So excited to visit my Idaho family for Christmas this year. Seems like it’s been YEARS since I’ve been there on Christmas Day.

So in the spirit of that, I’ll be taking an actual break from my phone and laptop to enjoy some down time and reset my brain and body for the new year.

Can’t wait to hit the ground running in 2023.

My mission at District is to shine light on womxn and LGBTQIA+ owned and run businesses. Why?Because as a q***r and woma...
12/05/2022

My mission at District is to shine light on womxn and LGBTQIA+ owned and run businesses.

Why?

Because as a q***r and woman run business myself, I believe those stories NEED to be told.

I believe the services those humans bring to the world NEED to exist…

And I believe there are so many young individuals in these communities that are waiting for someone to look up to.

Someone to show them that it’s possible.

And when you think about it from that perspective, it’s actually a deep disservice to the world to NOT:

Start the business
Share your story
Expand the service
Launch the website
Sign the lease
Etc, etc, etc

You are worthy, and 2023 is your chance to be bold.

Be someone’s sign that they can do it too.

Okay, I have to confess. 🤫 I have NEVER tried this long standing classic, recent TikTok viral sensation, that everyone i...
11/23/2022

Okay, I have to confess. 🤫 I have NEVER tried this long standing classic, recent TikTok viral sensation, that everyone is talking about.

That’s right, I’m talking about none other than the epically titled drink brought back to the forefront of our collective minds by the incomparable Emma D’Arcy…

The Negroni sbagliato.

I’m thinking this holiday season might be my chance?

Help me out though…give me a double tap if you think the drink is worth the hype. 👆🏼👆🏼

And don’t forget to enjoy some rest, family, and second helpings this holiday weekend…

I know I will. 😋🍽️

Happy Thanksgiving, my favorite humans.

🦃 🥃

Telling better brand stories doesn’t have to be hard. 👉🏼 Had a misunderstanding at the grocery store because of an uncle...
11/21/2022

Telling better brand stories doesn’t have to be hard.

👉🏼 Had a misunderstanding at the grocery store because of an unclear sign?
✅ Turn that into a marketing email about how important clear messaging is and how your copywriting service can help.

👉🏼 Saw a dog hu***ng everything in sight at the dog park?
✅ Turn that into a marketing email about how learning appropriate social skills without help can be tough, and life coaching may be the solution.

Everyday life is constantly giving us material for amazing brand stories, we just have to:

1) Be open to connecting the dots between our everyday life and our business offerings, and…

2) Make sure we connect our stories to a “so what?” for our audience so our content is both entertaining AND meaningful.

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