State of Sage

State of Sage Providing brand strategy, captivating brand design and beautiful websites for conscious businesses.

Brand work doesn’t begin with clarity, it emerges through the process.This is what I wish I could tell anyone that expre...
03/18/2026

Brand work doesn’t begin with clarity, it emerges through the process.

This is what I wish I could tell anyone that expresses the common readiness myth of “I’ll do brand work once I feel more clear.”

Brand is messy and beautiful.

You process through the vision through writing, somatic practice, time and devotion to your voice.

This is the focus on the 8-week series I’m leading at the start of Spring. To develop your foundation, to name your name, understand your audience, build the bridge to your brand world and eventually arrive at clarity.

This kind of clarity is earned and feels so good as it sharpens within the work.

We begin March 30.
We meet every Monday for 8-weeks.

Comment BRAND or find the link in bio if you’re ready to join this cohort.

🔥

An exhausting truth about having a conscious business is that your impact will stay mostly invisible.Occasionally, you’l...
03/12/2026

An exhausting truth about having a conscious business is that your impact will stay mostly invisible.

Occasionally, you’ll get beautiful glimpses of the impact from a person who is excited to share their journey.

But the majority of the time, things feel quiet.
You’re not completely sure if it’s making sense.
You have to trust yourself, your gift, your message.

But I’m here to remind you that your ripple is rippling.
🌀

We can’t measure it. We have to just trust it.

This is why Brand Stewardship is so important.

It’s your devotion to using your voice for the vision you’ve been given. It’s a stewardship practice.

Being the steady steward for your vision comes from being so clear and grounded in what your message is, who you are and who you serve.

This is all brand work.

The 8-week Brand Foundation Live Series begins March 30th. We meet every Monday to build our foundation, craft a clear message, position our genius, activate our culture… all so the ripple we create is clear and magnetic.

Comment BRAND and I’ll send you the link to join the Live Series. Or find the link in my profile. ☺️

The Brand Foundation Spring Cohort begins at the end of the month. I am so energized to guide this group through the fou...
03/06/2026

The Brand Foundation Spring Cohort begins at the end of the month.

I am so energized to guide this group through the foundational work of building a reciprocal brand system that is rooted in BRAND STEWARDSHIP.

During these 8-weeks, my role is to guide you to deep clarity, so you translate the fullness of work into a clear, embodied and magnetic experience for your community.

A brand rooted in empathy, built on trust, operating from your genius and grounded in living systems.

Comment BRAND and I’ll send over the link to join the Spring cohort!

03/04/2026

Holistic vs Deep Ecology

Which ones lands with you?

I’ve always seen brand as a web of interconnected ideas, relationships and content.

A “holistic” approach… but using this word always felt like it was underplaying the scope of potential that is the power of brand.

Pulling inspiration from regenerative thinking, “deep ecology” feels so much more aligned to brand as a living system.

It consider the whole system and how it plays on a web. It’s a living structure that you tend to, a reciprocal structure that feeds you in return.

If you are desiring an intelligence, clear, efficient and focused brand, join the Brand Foundation Live Series.

We are tending to the soil during these 8-weeks, so you find coherence and deep stewardship within your brand world.

Comment BRAND and I’ll send you more info!

Capitalism has conditioned us to treat our work as “soft”. This is reinforced when we get feedback like “This is so insp...
02/24/2026

Capitalism has conditioned us to treat our work as “soft”.

This is reinforced when we get feedback like “This is so inspiring, I hope to do this one day.” or “Maybe, when I get the important tasks done first.”

A brand that is built on gentle ideas like,

Regeneration
Somatic Work
Intuitive Motherhood
Ecosystem Restoration
Seasonal Living
Intentional Movement
Slow Creativity

But we know this isn’t light work, something optional or privileges to unlock once you’ve done with real work.

This is the real work — that we’ve become disconnected from.

And all too often I see founders soften their voice, create a gentle invitation — even though behind the scenes they are driven, firey and passionate. You are called to this work because it change behavior and reshape culture.

Brands that intersect these industries cannot afford to sound passive.

But the balance is delicate. It’s a tricky needle to thread.

This is the work that State of Sage specializes in — grounding and activating emergent, healing and regenerative visions. Giving them clarity, direction and… teeth.

For 8-weeks, I’m leading the Brand Foundation Live Spring Series through this work. Grounding into our foundation, stewarding our vision and creating a structure for your leadership to lean on.

Mondays, March 30 – May 18

7AM PST / 10AM EST / 3PM GMT

Early bird closes this Saturday, Feb 28.

Comment BRAND and I’ll send you the link to join us.

How motherhood made me stop softening what I really wanted to say. When I found my teeth in my brand.When I look at my o...
02/19/2026

How motherhood made me stop softening what I really wanted to say. When I found my teeth in my brand.

When I look at my old brand message, it was good, but lacked the depth I felt. It was not a complete picture.

Nature is sacred to me.
I embody a reverence for it.
This is where spirit resides.
It’s where humans should be.

The further distancing our modern world has with nature creates a separation wound.

I know this. My clients know this.

But I wasn’t really talking about.
I wanted to be palatable, approachable, not too strong.

But becoming a mother, made me understand natures dualities in a new intimate way.

I understood myself by asking her.

Once I dove in head first, EVERYTHING reoriented around this conviction.

My WHY deepened, my voice became clear, and I felt truly reflected in my brand now.

Embracing our deeper WHY is intimate, but oh-so-powerful. A sustainable brand is anchored deep and guides our decisions.

What was the catalyst for your brand story?

For the conscious entrepreneur who’s about to build or refresh their website, this workshop is for you.A space to lay th...
02/16/2026

For the conscious entrepreneur who’s about to build or refresh their website, this workshop is for you.

A space to lay the foundation, to get super clear about website goals and to learn the basics of building your website.

We’ll begin with a paper and pen to outline your website flow. You’ll leave with a custom map and a grounded understanding as you approach your build.

Websites are big projects.
There is no easy, do-it-in-a-day tactic that you’re missing out on.

The secret to a smooth build and quick launch is preparation.

This practical workshop will be next Monday, February 23.

Comment PREP and I’ll send you the link.

The Mother Website a template is live!A website template designed for space holders, earth stewards, regenerative guides...
02/14/2026

The Mother Website a template is live!

A website template designed for space holders, earth stewards, regenerative guides who are tending to people, land and living systems.

Hosted on

A beginner friendly, creative playground to share your work, write your stories, and host events or courses.

The template includes many pre-built webpages that you can drag and drop images, paste your text and reorganize with creative freedom.

We’ve an included a bank of nature photography, paper textures, open source artwork and icons so you can create a rich, layered home.

The website toolkit includes:

- Course to guide you through Squarespace and template customizations

- Website copy guide to support your writing flow, conversion and brand story

- Notion Workspace with rich resources and a structure to keep your project organized

It’s live now!

For the next 3 days, use code MOTHEREARTH for $50 off.

Comment “MOTHER” and I’ll send you the link.

Happy Valentine’s Day mamas ♥️

02/12/2026

I want to help you stay sane as you build your website.

It can be an overwhelming task. Your website home is a big lift.

Please ignore the advice that you can do this in a day.

In this workshop, I’ll be guiding you through the practical steps to prepare your foundation, so your website is smart, fluid and converting.

- every page needs a goal
- content should flow and anticipate your visitors needs
- it should be strategic and nurturing

We’ll be mapping out your website so you leave with a custom blueprint in hand and inch more ease.

Comment “PREP” and I’ll send you the workshop link.

February 23
8AM PST | 11AM EST | 4PM GMT

Address

Portland, OR

Alerts

Be the first to know and let us send you an email when State of Sage posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to State of Sage:

Share