The Sideways Life

The Sideways Life We’re storytellers and connectors. We’re media-fans who love great brands. Let’s make some noise.

Public Relations and Social Media at the intersection of outdoor performance, action sports culture, and design, tailored to reach an adventure-seeking, active audience with a keen sense of style. The Sideways Life is a Portland, Oregon-based Public Relations agency at the intersection of outdoor performance, action sports culture and creative self-expression, offering brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style.

On May 13th, completed the Tacoma Community Schoolyards Pilot Program — five schoolyards transformed into vibrant commu...
06/10/2026

On May 13th, completed the Tacoma Community Schoolyards Pilot Program — five schoolyards transformed into vibrant community spaces for 25,000 people. Designed for students during the day and open to the whole neighborhood after hours. This is what investing in kids and green space looks like.

Welcoming .co to Portland! Monday is a women-led insights, strategy, and creative agency founded by Amanda Lee Smith in ...
06/03/2026

Welcoming .co to Portland! Monday is a women-led insights, strategy, and creative agency founded by Amanda Lee Smith in Vancouver in 2017. Monday builds brands at the intersection of performance and values, and their work speaks for itself. The “Change Your View, Not Your Shoe” campaign for is exactly the kind of culture-shaping creative they’re known for.

Now they’re planting roots in the Pacific Northwest, and we’re proud to support their U.S. launch.

Form is a short film presented by — Xander Guldman skiing Donner Summit, his sibling Jordan composing a live jazz score...
05/29/2026

Form is a short film presented by — Xander Guldman skiing Donner Summit, his sibling Jordan composing a live jazz score inspired by the landscape, and their childhood friend Colter Fellows behind the camera. Three people who grew up on the same mountain, each finding their way back to it.
The film toured five stops with live jazz performances alongside screenings.

Watch the full film at

For those who are seeking an endless winter: The × collaboration is part of a larger shift in women’s ski style where ...
05/26/2026

For those who are seeking an endless winter: The × collaboration is part of a larger shift in women’s ski style where performance meets self-expression. As the piece puts it, the collection “proves women’s ski apparel no longer has to choose between real performance and unapologetic style.” Bold, expressive, and built for the mountain. Many thanks to and SKI magazine for this hot take on women’s ski style.

Link in bio.

Spring gifts for the parent who’d rather be outside. From camp essentials to lightweight layers to a magazine worth keep...
05/21/2026

Spring gifts for the parent who’d rather be outside. From camp essentials to lightweight layers to a magazine worth keeping on the shelf — we rounded up our favorite spring and summer gifts for every kind of outdoor parent.

Tap through for picks from .life , , , , and

Spring gifts for the parent who’d rather be outside. From camp essentials to lightweight layers to a magazine worth keep...
05/21/2026

Spring gifts for the parent who’d rather be outside. From camp essentials to lightweight layers to a magazine worth keeping on the shelf — we rounded up our favorite spring and summer gifts for every kind of outdoor parent.

Tap through for picks from , , , , and .

.life has been reimagining vehicle camping since 2018 – designing gear built for more comfort, more ease, and better nig...
05/19/2026

.life has been reimagining vehicle camping since 2018 – designing gear built for more comfort, more ease, and better nights outside. Pictured: the brand-new AIR BASE Vehicle Mattress, their most affordable mattress yet. ⛺️

This is the kind of brand we love working with.

Recently, published a feature on Toray Dermizax waterproofing, bringing together product, environment, and story. Featu...
05/14/2026

Recently, published a feature on Toray Dermizax waterproofing, bringing together product, environment, and story. Featuring two clients in one narrative, the piece highlights how strong visuals and editorial storytelling can connect them all.

Read more at . Link in bio.

Another collaboration has landed, and this time with Brazilian fashion and lifestyle brand . Known for it's vibrant pri...
12/11/2025

Another collaboration has landed, and this time with Brazilian fashion and lifestyle brand . Known for it's vibrant prints and tropical aesthetic, FarmRio has introduced a new element of play to the Whitespace collection. Featuring a mix of outerwear and accessories including the signature Dual Tone Goggle, the collection is live and available on both brands' stores and online.

Whitespace founder says, “I’m excited for this collaboration because of how we are bringing our two worlds together. FarmRio celebrates the sun with its bold, bright, and expressive prints - while WHITESPACE is born in the mountains, built on technical design and stylish function.Together, we found this balance that feels unexpected but totally natural."

has added a new layer to their system: the Flexlight Hoody. Designed to be a daily driver that feels perfectly at home...
12/08/2025

has added a new layer to their system: the Flexlight Hoody. Designed to be a daily driver that feels perfectly at home in both the backcountry and the grocery store, this new piece is a pivotal addition to the Stellar lineup. Made from a Japanese woven 3D-stretch twill with PFAS-free DWR, it blocks wind, sheds drizzle, and stretches effortlessly with every motion. It's a true multi-season piece that easily transitions between fall shell and winter midlayer.

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