The Sideways Life

The Sideways Life We’re storytellers and connectors. We’re media-fans who love great brands. Let’s make some noise.

Public Relations and Social Media at the intersection of outdoor performance, action sports culture, and design, tailored to reach an adventure-seeking, active audience with a keen sense of style. The Sideways Life is a Portland, Oregon-based Public Relations agency at the intersection of outdoor performance, action sports culture and creative self-expression, offering brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style.

Another  collaboration has landed, and this time with Brazilian fashion and lifestyle brand . Known for it's vibrant pri...
12/11/2025

Another collaboration has landed, and this time with Brazilian fashion and lifestyle brand . Known for it's vibrant prints and tropical aesthetic, FarmRio has introduced a new element of play to the Whitespace collection. Featuring a mix of outerwear and accessories including the signature Dual Tone Goggle, the collection is live and available on both brands' stores and online.

Whitespace founder says, “I’m excited for this collaboration because of how we are bringing our two worlds together. FarmRio celebrates the sun with its bold, bright, and expressive prints - while WHITESPACE is born in the mountains, built on technical design and stylish function.Together, we found this balance that feels unexpected but totally natural."

  has added a new layer to their system: the Flexlight Hoody. Designed to be a daily driver that feels perfectly at home...
12/08/2025

has added a new layer to their system: the Flexlight Hoody. Designed to be a daily driver that feels perfectly at home in both the backcountry and the grocery store, this new piece is a pivotal addition to the Stellar lineup. Made from a Japanese woven 3D-stretch twill with PFAS-free DWR, it blocks wind, sheds drizzle, and stretches effortlessly with every motion. It's a true multi-season piece that easily transitions between fall shell and winter midlayer.

 has launched a limited collaboration with  available now at whitespacesnow.comUniting Moncler Grenoble’s alpine luxury ...
12/06/2025

has launched a limited collaboration with available now at whitespacesnow.com

Uniting Moncler Grenoble’s alpine luxury heritage with WHITESPACE’s performance engineering, one hundred individually numbered MAAX boards are now available in blue and red, and one hundred in graphic black and white.

  has released its newest snowboard model, The MAAX, a directional board engineered for riders who demand versatility to...
11/25/2025

has released its newest snowboard model, The MAAX, a directional board engineered for riders who demand versatility to tackle diverse terrain, available in 156 and 160 lengths. Developed with mountains like Mammoth, Park City and Snowmass in mind, this new directional board is engineered for riders looking for an ATV that can transition effortlessly between park laps, groomers, cat track airs and deep powder. “It’s hands down the funnest and most versatile board I’ve ever ridden,” said WHITESPACE Sports Marketing Manager, . “It has the perfect balance of weight and flex distribution. You can ride it in any condition.”

📸: for @whitespace_____

Issue 204 has arrived, proving once again that  . Featuring work by Jeremy Jones, Rembert Browne, Megan Michelson, and m...
11/03/2025

Issue 204 has arrived, proving once again that . Featuring work by Jeremy Jones, Rembert Browne, Megan Michelson, and more, with art and photography spanning the globe, editor Mike Rogge says, “this issue is like a wide-open map [...] every page carries that spirit of risk and discovery.”

Printed on FSC-certified paper and light on ads, Mountain Gazette continues to celebrate the strange, the sublime, and the snow-covered edges of the human experience. Head to to get yours.

Cover 📸: ⛷️:

We've loved seeing Graham Hiemstra grow his audience at Field Mag over the past 10 years. Learn more about this independ...
10/28/2025

We've loved seeing Graham Hiemstra grow his audience at Field Mag over the past 10 years. Learn more about this independent pub and it's founder on Shop-eat-surf.com

Field Mag founder Graham Hiemstra on how the publication grows revenue, why it’s launching a print magazine, and shouts out Mountain Hardwear.

Featured by  for its warmth-to-weight ratio and thoughtful construction, the Vesper Insulated Hoodie from PR client  has...
10/22/2025

Featured by for its warmth-to-weight ratio and thoughtful construction, the Vesper Insulated Hoodie from PR client has made it's case for a technical layer you should be reaching for this season.

We’ve championed this piece for its recycled insulation, minimalist silhouette, and ability to take you from alpine starts to neighborhood coffee runs. After testing and review, is asking is this "the new quiver killer?".

Long-time members of the TSL family  just dropped what might be the collab of the season. Airblaster X Honey Bucket has ...
09/15/2025

Long-time members of the TSL family just dropped what might be the collab of the season. Airblaster X Honey Bucket has arrived and this one runs deep, paying homage to those who helped raise our community. When a young Jake Price was filming in the early aughts, his family's home became a safe haven for staying wild, all while his dad was expanding the Honey Bucket empire all while mentoring the Mount Bachelor youth. Two decades later, the Airblaster X Honey Bucket collab has arrived, and yes it's real.

“I’ve worn these pants for both climbing and travel, and they’ve really held up well,” said climber and photographer . “...
09/03/2025

“I’ve worn these pants for both climbing and travel, and they’ve really held up well,” said climber and photographer . “The relaxed fit and stretch make them super comfortable for long days, they’re flexible and breathable enough to climb in, and with a belt, I can dress them up when packing light.”

Roark’s new Layover Pro Traveler line is designed for lives in motion. From daily commutes to remote expeditions, the Layover Pro Traveller lineup is equipped to handle it all with functional features that won’t hinder your next move.

Graham Hiemstra of  joins  to dig into ten years of Field Mag, talking media diet, design, camping, GORP, and what makes...
08/19/2025

Graham Hiemstra of joins to dig into ten years of Field Mag, talking media diet, design, camping, GORP, and what makes gear actually good. We were happy to connect two founders we admire for a conversation that we knew would be a banger. Episode is live, head to to listen!

 203 is in the hands of subscribers, and still available on their site. The bi-annual large format publication embodies ...
08/13/2025

203 is in the hands of subscribers, and still available on their site. The bi-annual large format publication embodies community and culture through long-form storytelling and photography you won't find on your typical digital site. Support print media and pick up your copy.

PR client  was recently featured in  after writer  hit the ground at the Badwater 135 to find out how ultrarunners are p...
08/08/2025

PR client was recently featured in after writer hit the ground at the Badwater 135 to find out how ultrarunners are protecting themselves from America’s most inhospitable heat.

Known as the “world’s toughest footrace,” Badwater pushes athletes and their gear to the limit. In 120ºF heat, choosing the right gear quickly becomes a survival essential.

Medendorp highlighted the Outdoor Research Sun Runner Cap and the Active Ice Sun Gloves, proving that OR’s full suite of UPF-rated apparel has been designed for endurance under extreme UV exposure, and its lightweight, breathable gear is reliable enough for racing across Death Valley NP in July.

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Portland, OR

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