HE DIGITAL PR LANDSCAPE
There's a new and powerful partnership driving the media world today: the integration of search engine optimization (SEO) and public relations. This partnership is the rich material that brand awareness, market reach and web presence is made of for enterprises, and the agencies that serve them. Over the past year or so, Google has released more than 15 updates that have ma
de Google’s preference for credible editorial clear: news content and social commentary are now searchable, while "spammy" content and too much advertising are penalized. There has been a remarkable migration away from mechanical treatment of SEO content towards the better ranking of natural, credible, content results, and the preference for mobile-friendly properties. THE TAKE-AWAY? GENUINE, CREDIBLE CONTENT HAS PREVAILED. The ranking of social content in search further ensures communications are coming out of the "social only," "digital only" and "PR only" silos and merging into an integrated, 360-degree communications model. Conversations and real content are the winners in today's web world. Which is terrific news for enterprises, agencies and causes with a real story to tell.
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Public relations is emerging as search engine optimization’s strongest tool, and a must-have partner for any digital content or social strategy.”
— Pam Abrahamsson, director, PRA Public Relations
This is where our team of veterans content and public relations experts comes in; and we are happy to help you get started with the integration of public relations strategies into your social, digital and communications program. OUR SERVICES
PRA Public Relations is best defined by what it is not: we're not a large agency, with expensive overhead, a cadre of inexperienced junior account executives and a track record of so-so results. Our executive team, Traci Dakins and Pam Abrahamsson, have worked together across agency relationships, clients and custom projects for over 15 years. This seasoned relationship provides a valuable payoff in creative output, efficient workflow and a unified vision of excellence in results. We also bring a select group of industry experts, each with extensive communications experience and a track record of strategic, measurable results, to the team. Finally, we bring this partnership approach to our clients, whether it is a fast-growing big data startup or a Fortune 500 leader. Our clients rely on us to help them navigate the swiftly-changing world of digital communications, creating opportunities to boost their brand, broaden market exposure and secure growth-generating media attention, and we're proud to deliver those results. SERVING ENTERPRISE & AGENCY
Our highly-experienced & nimble team, cost-effective solutions and understanding of the value in teaming public relations' earned media with digital & social strategies translates into great working relationships with agencies and enterprises alike. We're more than happy to bring PR firepower to supplement an agency's content marketing program, or partner with a growing enterprise to deliver socially-savvy public relations outcomes. SOLUTIONS
Clearly-mapped communications program strategies tied to business outcomes
Deep experience with journalists, media influencers and industry analysts
Excellent writing, from news announcements to socially-focused posts, white papers and more
Crisis communications: we help our clients navigate the inevitable emergency
Social strategy & content creation: from blogs to Twitter posts, our team can help
Earned media as SEO tool: Google places a premium on authentic content for search, and so do we
Industry knowledge: we've helped clients across industries ranging from payments to travel & tourism to big data; and we deliver a depth of focus in the financial services technology arena
Audits: We provide insightful analysis of client and competitor media traction, including depth of coverage, quality and tonality
