Portland Website Co.

07/19/2022

Portland Website Co. was a sponsor for the Westbrook Strong 5k over the weekend! We have participated in the race for 5+ years and are honored to be a part of such a meaningful cause.

Major shout out & thank you to our PWC team members who were a part of the race this year. (and special guest, Benny! 🐾)

03/30/2021

: We’re on the verge of another big Google update!
Another algorithm update could have your head spinning. We’re here to break it down before the May 2021 launch.

“Web Vitals” are 3 new ranking factors Google looks at when deciding whether to rank you or your competitor first and it's all based on how quickly and efficiently the mobile version of your website loads. That’s right, Google no longer looks at your desktop speed as a factor.

There’s an easy way to find out if your site passes Google’s inspection - Contact us for a site speed scan and find out how you should prepare!

03/23/2021

: The best posts to boost on Facebook!

A boosted Facebook post is a great way at getting your organic content in front of people who may not already like your page with the goal of getting them to engage with it! But what kinds of posts should you be boosting?

Well, there are two ways to think about a boost:

The first is just boosting a post you simply believe in. Something you want more people to engage with and think is a strong representation of your business.

Second, is an already well-performing piece of organic content. If your followers loved it, there's a good chance that it will resonate with other people as well, so put a little money behind it!

Looking to improve your business's social media strategy? Contact Portland Website Company today!

03/16/2021

, here are some key components to improve your SEO!

There are hundreds of little variables that search engines take into account, but here are just a few to keep in mind:

🔒 Your site is secure! "HTTPS" is always better than "HTTP"
🚀 Site speed! Does your site load fast? Yes? Good! That helps.
✍️ Your site has quality content. It's relevant, written at a 6th-grade reading level, and not over-saturated with one keyword.

Is there a particular keyword you want your site to rank for and you just can't get traction with Google on your own? Contact the digital experts of PWC today to learn how we can help get your site to climb those Google rankings!

https://buff.ly/39gUjsq

03/11/2021

Big congratulations to THE 207 Foodie on the launch of her new website!

Swing by, take a look around, and maybe find a few new places to eat while you're there. 🍔🍕🍚🍝🍣🍩🍴

https://buff.ly/3l4OTFh

03/09/2021

- How will iOS 14 affect my campaigns?

Apple's newest software update, iOS 14, has changed the way apps will collect your data while using them.

Most notably this will have an impact on Pixel tracking for social media ads! If someone decides they are not comfortable with their information being shared with Facebook, they can block Pixel tracking, which limits Facebook reporting.

This will make Facebook Pixel Lead tracking less accurate, increasing the importance of having landing pages and unique forms so ROI can be accurately tracked.

It's an ever-changing situation, one that we'll continue to monitor and develop new strategies with the goal of creating the most optimized campaign possible!

03/04/2021

Calling all food lovers 🗣️

It's ! That means there is an abundance of restaurants all across Maine that are participating in their own way with MRW specials on indoor and outdoor dining, as well as takeout!

This year MRW is extra important, as many local restaurants need our help! Be sure to get out and participate as often as you can between now and the end of MRW on March 12th!

Visit Maine Restaurant Week's website for more info and a full list of participating restaurants!

https://www.mainerestaurantweek.com/restaurants

Picture via our own 207 Foodie from Little Giant!

03/02/2021

- Your website needs to work on a phone!

A website that isn't optimized for mobile is especially frustrating. Pinching your phone screen to zoom in on menus, or having to swipe all around just to read the content is extremely annoying.

A mobile-optimized site is important because a majority of customers will look up your website on their phone FIRST before deciding to view it on their desktop.

That first impression needs to be a good one, a responsive and optimized mobile site is like them walking in your business's front door, so give them a reason to stay.

Contact Portland Website Company today and get your website on the track to success and ensure it is mobile-friendly.

02/25/2021

Bravo Maine needs our help! They've started a Go Fund Me to help with the costs of renovating a new COVID safe location!

Bravo offers hands-on, affordable cooking classes right in downtown Portland, and has moved to a new location to adhere to COVID protocols and keep patrons and staff safe!

If you want to help out click the link below!

Hello everyone! I am Justine, single owner of Bravo Maine! A small business located in Portland, Maine. I… Justine Corbi needs your support for Bravo Maine

02/23/2021

, what are the benefits of PPC for a small business?

For starters, PPC is a pretty cost-effective method for digital marketing. Search campaigns tend to have good ROI compared to many other mediums, and EVERYTHING is measurable, so you can always be tweaking your campaigns to make sure you're only spending on what is proven to work!

Along with that, PPC lets you put your product or service in front of the right audience with a variety of targeting tools like age, location, etc. So you put your product only in front of people who are likely to buy.

Google has even stated that according to their research "3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores."

Looking to integrate a PPC campaign into your marketing efforts? Contact Portland Website Company today to get started!

https://www.websiteportland.com/

02/16/2021

, you should be running social ads!

It's hard to get your content noticed nowadays, and organic reach on social media isn't the easiest to leverage.

So how can you use your social media to find actual customers? Two words, social ads.

Social ads make sure not only is your content being seen, but it's being seen by people who have relevant interests to your business.

A good social ad can also foster page growth and engagement among people seeing it, so you're finding customers and you're growing your online presence, talk about a two for one!

Want to see what social ads can do for your business? Contact Portland Website Company today!

02/11/2021

Looking to bring some Portland fun into your own home?

Here are two great Portland businesses that have "do it at home" options!

For the arts and crafts fanatics: check out Color Me Mine they've got "to-go" pottery options and you can bring the finished product back to be fired!

For all of the foodies out there: Bravo Maine has got you covered. They're offering online cooking classes year-round!

Visit their profiles or websites to learn how you can get in on the action!