Strategic Media Inc

08/10/2026

GoFundMe’s international audio advertising campaign is driving a never-before-seen ROAS for the brand. Find out how authentic testimonials are creating powerful stories that attract new audiences to GoFundMe.

Find out how an international audio advertising campaign is creating powerful stories that attract new audiences to GoFundMe.

08/07/2026

Want to crush your brand’s next seasonal audio ad campaign? After twenty-six years in the business, we have some tips.

07/23/2026

Testimonial spots can be compelling, informative, and motivate listeners to act. Want to make sure your testimonial ad doesn’t fall flat? SMI’s Creative Team has some tips.

Testimonial spots can be compelling, informative, and motivate listeners to act. What’s the secret to creating an effective testimonial ad?

06/24/2026

Most podcast ads fail for one reason: they don’t sound human.

If your host-read ads feel scripted or salesy, you’re losing listeners. Here’s how to fix that and create ads audiences actually trust.

Host-read podcast ads work because they leverage something no other channel can replicate: trust between the host and their audience.

06/18/2026

Want better audio ads? Discover 10 proven tips for creating podcast and radio ads that capture attention, engage listeners, and drive results.

Reach listeners across broadcast, streaming platforms, podcasts, and smart speakers with great audio ads.

05/19/2026

After SMI’s own Creative Lead Kristy Martino crushed this year’s CopyCon keynote, LinkedIn was a-flurry for days with shoutouts. Why all the fuss? I sat down with Kristy to pick her brain about her galvanizing speech, including her thoughts on storytelling, creative work, and rejecting mediocrity to pave the way for abundance.

Hear from SMI’s Creative Lead Kristy Martino, who delivered the keynote speech at CopyCon 2026 about the staying power of human creativity.

04/22/2026

Choosing between geo-targeted campaigns and national media? At SMI, we design campaigns that combine precision and scale to reach the right audience at the lowest effective cost.

Geo-targeting or location-based audio targeting allows brands to deliver messages that reflect local context, culture, and timing, but may not always be the best choice.

04/20/2026

Meet the Hosts of number one True Crime + Nature Podcast National Park After Dark. Danielle and Cassie discuss their journey to the top, what they look for in their show’s sponsors, and what makes their podcast great.

SMI began connecting advertisers with the National Park After Dark podcast in 2021, the same year it launched. Since then, the show’s audience has nearly doubled.

04/08/2026

A winning audio strategy starts with understanding who is actually listening—and how they engage.

Discover the four core radio listening audiences driving today's audio landscape: Black Americans, Hispanic/Latinx listeners, Gen Z, and single women.